How To Create Much Better SEO Content For Your Website?
We all want our online venture to be noticed and it takes a lot more than just building a good website. Nobody will care about your website if they don’t find value in it. I don’t just mean value in the products or services you’re trying to sell, I mean value in your website’s content. The value that you’re giving away for free. Quoting one of the top players in online marketing, Gary Vaynerchuck „Give twice as more as what you get”. There couldn’t be a more valuable advice in running a truly successful business that is admired by your customers.
Establishing a friendly and productive relationship with your target audience, incorporates a number of aspects. These are mainly content creation, technical aspects, content promotion and a basic understanding of human behavior. So, in order to succeed, you have to practice good writing that provides value, understand what SEO friendly content is and understand your target audience even better.
If you do these things correctly, the whole trinity will be complete and you’ll have an engaged following. Which is why, we came up with this article. We want to show you how to build these four pillars on which a popular website stands upon. We’ll be talking most about SEO content, but I have a lot to say regarding other factors as well. If you want to gain all that organic traffic, than use at least a few of these tips consistently and reap better results! So, without further ado, let’s see what we’re working with!
The First Pillar – On-Page SEO
Search engine optimization is the process of creating a website and its written content, in a way that’s easy for a search engine to understand. The goal is very simple, you want to help Google provide it’s users with the most high quality and useful content. Billions of search queries are typed every day. People are searching mercilessly, according to their interests. You want to target those interests and stimulate them with some outstanding content. By understanding good SEO principals, your audience and practicing good writing, you can steadily rank your site on the search engine ranking page.
The first SEO principal is practicing good On-Page SEO. It’s the „surface” of your website. It incorporates keyword inclusion, your images and their alt-text, post length, inbound links, outbound links and many other factors that Google uses to understand what your webpage is about. A search engine robot will automatically „crawl” through your website, understand it and rank it accordingly.
One of the first steps of writing a post is doing keyword research. It’s the process of understanding what people are searching for, and what keywords they are using to do so. It is primarily done with SEO tools like Google Adwords Keyword Planner and MOZ’s Keyword Explorer. Through these tools, you can understand how many people search for certain keywords and how much traffic they can generate you. Of course, you can’t make exact predictions.
After you’ve found the keywords you’re going to target, it’s time to use them. The way you include keywords should feel completely natural when you read the content. It should blend in with the rest of the text because you don’t want your reader to be like „Oh, I see what you did there!”. You should follow a few simple rules when it comes to keyword inclusion.
- Don’t stuff your content with keywords. Google will notice if you’re overdoing things, and it will penalize your page. A keyword density of 3% is what many say works best, but some people go to even 10%. You shouldn’t go any further either, if you stick to a keyword density of 5%, you should be well set.
- Use your keywords naturally everywhere. We’ll get to where you have to include your keywords in a bit. But first, you have to make sure that reading anything on your site should feel completely natural with your target keywords included. Just don’t overthink it and write like a normal human being.
Where To Include Your Keywords?
- Your Page or Post’s Headline (H1) – For every human being and search engine, the headline of your page is what they’re going to read first. Include your focus keyword within the first 60 characters of your title. Also, it will perform much better if you make it the first three words, but that’s a bonus.
- The First Paragraph of Your Post – The first paragraph is where you state what your content piece is going to be about. Which is why it’s important both for your reader and for a search engine to see your focus keyword in it.
- About 3% – 10% of Your Text – This is pretty much a no brainer. Just check your content with a keyword density checker a couple of time and aim for a number between these two.
- Your Images Title Alt-Texts – Your image title will be visible to the reader, so make it a catchy one and use your keywords too. The Alt-Text of your image will be read by a search engine robot, so be sure to include it there as well.
- Your Page’s Meta Description – The meta description of your page is going to be visible in search engine results. It’s a very short summary, a tease on what your post is about. It should include at least one or two keywords.
- Your Post’s URL – It’s only logical and even more beneficial to have a post URL, aka slug, which has your keywords included in it. Also, make sure that it is nice and tidy and doesn’t contain any stop words. Stop words are commonly used words that a search engine will ignore, because it has no value. To make sure that your slug has value through in and throughout, don’t use words like, and the, to about, as or any other stop word. Also, make sure that your URLs aren’t longer than 59 characters.
Make Sure Your Website Is Mobile-Friendly
This is a must have. Don’t even start a website if it isn’t mobile friendly. Mobile friendliness is a major ranking factor that should never be ignored. It’s because almost half of the organic traffic on the internet comes from mobile devices.
Make Sure That Your Page Loads As Fast as Possible
The eCommerce industry loses about $500 billion per year, because of slow loading times. If a user has to wait more than 2 seconds for a website to load, then they won’t be shy to click away. So, before you get too confident in your amazing content, make sure that it loads as fast as possible.
The Second Pillar – Content SEO
Working with keywords is a simple task compared to writing a truly engaging content piece. There are a few things you should understand and always keep in mind (maybe some of them are very obvious). These should drive your work and help you create high-quality content. Though, we’re only going to focus on written content, and there’s a lot of other types too. Here we’re going to share some the best tips we can give on creating some really powerful content. Your primary goal is to win your readers affection, so let’s get down to it!
Think and Structure Before You Write
I don’t have to tell you why strategizing, planning and thinking ahead is beneficial for your content piece. You can do this ether in your head or write it down onto a piece of paper. But the framework you create this way, will provide a guide for your work and help you create a much more high quality content piece. Provide answers for the following questions:
- What will be the goal of your post?
- Who are the audience of your post?
- What kind of unique value are you going to provide?
- What kind of questions will you answer and what problems will you solve?
- Who else is writing, competing for the same topic in question?
Also, by creating a well-structured content piece with enough headlines (H2), your post will be much better to read and the reader will have fun with consuming the information.
Things That Make a Good Content Piece
The first and one of the most important thing in writing good quality content, is writing about something you know. It will make your job much easier and make your content much better. But other than that, here are the other aspects that make a good content piece. It has to be:
- Clearly structured
People probably won’t read through your entire post, because their attention span is really short. So, for that reason, write in an inverted pyramid style. This means that put the most relevant, most important and most impactful information into the first paragraph of your text. And then the information value of the text can slowly thin out as you continue along with your post. But no matter what style you write in, always structure your content in a way that’s easy to scan.
Also, write about things that you’re sure people care about. You can get a lot of valuable data from keyword research, but it also helps to look around social media, Reddit and other places, where you think that people might be looking for topics that you want to write about.
Write In The Appropriate Length
A short 100 word text, filled with information has value, sure. But it can hardly be called an article. A 500 word article is fine for sharing information, but it lacks depth. So, go with at least 800 or 1000 words. Your readers will like it more and Google will like it even more if you go with about 2500 words per article. Because Google just loves long posts.
Vary Your Content
Articles aren’t the only types of content you can produce. In fact, there’s a lot of different kinds of texts and content types of SEO content. People love variability and content that they can easily consume and understand. In fact, more people like to consume visual information than they like to read. Here are a few common content types:
- Blog Posts – Creating SEO content on a regular basis, is the easiest with a blog. You can create articles and you’ll have a much easier time attracting backlinks, than you would with a product page or anything else.
- Guides – Because people love to learn stuff with thoughtful guidelines and tutorials.
- Videos – If there is any kind of video content available that has something to do with your topic, than you should definitely include it in your post. People like videos 70% more than they like any other type of content and having some on your site will keep them there longer too.
- Infographics – Infographics are awesome long images that explain things. They contain a lot of data and can visually explain a concept that you’re talking about. Here are a few good templates to help you get started. You can also use a neat little tool called Infogram to create your infographics.
- Interactive Content – Interactive content is like infographics evolved. These are interactive images that will react to the user’s action. They will show more information, have links embedded into them, show an animation among other things. You can create these with an app called Thinglink.
- Slideshows – Slideshows are a great way to show off a series of images. They can be photos from an event or anything else. Although be careful to have plenty of text on the same page, because search engines can’t read images, only their titles and alt-texts.
Always Edit Your Work Properly
Make your posts look as professional as possible by using many paragraphs and subheadings. Make sure that most of your subheadings are 300 words at max, because Google likes it better. It also makes your posts more transparent.
Also, work to develop an eye for an aesthetically pleasing format. As I already said, making your post easy to scan is important.
Use Powerful and Attention-Grabbing Headlines
Writing attention-grabbing headlines is an art in itself, but it can be learnt. Make the reader want to act with the use of action words and emotional words. Luckily for you, there are also some awesome tools that can help you write great headlines. One of which is, the Blog Headline Analyzer. You should also try to use the Emotional Marketing Value Headline Analyzer. It will help you determine the emotional value of your headline and create a much better one if needed.
Eliminate Writing Errors and Check Readability
I don’t have to explain why spelling errors are bad for your content. Even Google will notice them, which is why you should use Grammarly, to eliminate them. It’s an amazing app that will even alert you if you have sentences that are „too odd”.
Readability is also a ranking factor and it’s important for the readers as well. So run your texts through a readability checker once you finish writing them. You can a pretty good readability checker here, but there are plenty of others online as well.
If you want to take things further, you can also look for too commonly used phrases and clichés in your text. Cliché Finder is a great tool to help you with that. Also, an app called Hemingway, can help you write better structured texts.
The Third Pillar – Understanding Your Audience
This is where your understanding of human behavior comes into play. You want to know who you’re writing for and why.
- How old are they?
- What do they work?
- What do they do in their spare time?
- What kind of challenges they face?
- What are their desires?
- What kind of questions do they have?
These questions are best answered when you establish fictional personas. Create a few fictional characters that you’re going to target. Try to figure out who they are and what you want. Once that’s done, you’ll be able to provide it to them.
Always Track Your Analytics
Once you’ve written your content, you can’t just publish it and walk away. You should always track your post and see how well it does. See how many people it brings to your page, how many people share it and how much time your readers spend on your page. There is plenty of data to be collected, and you should always track it on Google analytics and other software. The main goal of analyzing your page, is to reassess your success and repeat the strategy you’ve used.
If more videos got your page more traffic, than continue using more videos. If a specific topic excites your audience more, than use that by all means. If you got more traffic to it by putting the keywords in the title, than do it every time you write a new post. You should always seek to learn from the process, establish what works and continue doing that.
Watch the length of your sentences too. Because sentences that are longer than 20 words are harder to read and Google knows that as well. Also, to ensure that each sentence has maximum impact, write them in an active voice whenever it is possible. It is much more impactful and will have a stronger emotional effect on the reader.
The Fourth Pillar – Content Promotion
Finally, once you have a great website with great content, it’s time to show off to as many people in as many places as possible. One of the best places to do so is on social media.
Use Buffer to help you schedule your social media posts and automatize them. This way, you can regularly make plenty of posts per day and ensure that your content gets maximum visibility.
You also want to post links to your content on blogs as well. Sites that revolve around the same topic, are great places to post your content to. A neat little tool called Tiberr will help you with that. You can use it to find other sites on the internet that have shared something regarding your topic. Tiberr will let you write into their comment sections and share a link to your content piece. What better way to attract people that are already interested in the topic you’re writing about?
Here’s our take on writing good SEO content that will be liked by people and search engines alike. If you use at least a few tips, especially the ones written with bold text, your page’s SEO will be in a much better place.
I hope you’ve enjoyed reading this article and that we’ll see you again soon in the upcoming ones! We have written other similar posts on SEO and content marketing, so be sure to check those out as well!