WordPress or Blogger – Which is Better for Making Money Online?

Today, people can easily start their own blog and it is also a great way to generate a passive income. If you want to start a blog and earning money is also one of your goals, then you should just sign up to a hosting provider, register a domain name and pick a platform that works out for you the best. In this article, we are going to compare two blogging platforms: WordPress and Blogger (Blogspot).

The question that we want to answer here is ‘Which one is better for making money online’? This is basically a guide for those who want to pick the most profitable platform for blogging. Many people consider blogging as a hobby at first. For them, it is a way to share their passions and to connect with other people that have similar interests. Then, once their site starts growing, they realize that there are plenty of opportunities to earn money with it as well.

Thanks to our article, you will be able to pick the better platform for earning money before you start your blog. If you already have your blog up and running, then maybe you will end up switching platforms. We are going to get straight to the point and say that WordPress is a way better platform for bloggers than Blogger in terms of earning money. There were many popular bloggers on Blogger that were in a huge dilemma whether to leave the platform behind and switch to WordPress once and for all.

If you are in the same boat, we can assure you that WordPress provides so many opportunities compared to Blogger that it’s totally worth it to switch platforms. With Blogger, you not only have less control over your site, but you aren’t able to make nearly as much money either. Bloggers that made the decision to move on to WordPress have nothing to complain about right now.

Of course, we are not going to just conclude our topic with these statements and say goodbye. We are going to explain it thoroughly why WordPress is a better choice than Blogger when it comes to earning money. If you want to switch platforms, we are also going to show you a fast an easy way to do it. Let’s get started!

Why You Should Switch to WordPress?

First off, running your blog on the free version of Blogger is like running it on WordPress.com. People often confuse WordPress.com with WordPress.org. The first one is just a free, very limited version of WordPress where you can run your blog without paying a dime. These are great if you just want to share content, but not so great if you want to make money.

If one of your goals is to start generating revenue online, then your WordPress website must be self-hosted. This means that you should find a hosting provider and pick one of their packages for a monthly fee. Here are the main reasons why you shouldn’t choose the free version of Blogger or WordPress for your blog:

  • If you consistently publish quality content while valuing the feedback of your readers, you will eventually end up with a big enough audience that makes it worth for companies to start advertising on your blog. However, advertisers will instantly turn their back on you if you run your site on free WordPress or Blogger. It just comes off as highly unprofessional to run a business on a limited, free platform.
  • Another problem with these free platforms is that your blog might just get deleted unexpectedly. This happened to a lot of bloggers. One day they were still publishing content, then the next day the whole blog disappeared. These are free services after all, so they can literally do what they want with their storage.

When you are consistently publishing content on your blog and it is about to become something bigger, then it is going to be a huge setback if the whole thing just disappears. And keep in mind that you can’t prevent your website from being deleted by purchasing the domain name for it. All in all, it can become a huge headache.

As we already mentioned, you need to choose a premium web hosting package and host your blog on WordPress.org in order to avoid these inconveniences. It will cost you only a few dollars per month and you will be the rightful owner of your website. This also means that you will be able to migrate your website whenever you want. Being self-hosted on WordPress through a reliable web hosting provider gives you the following benefits:

  • You will be able to build up a professional website that appeals to visitors and companies that might want to run their advertisements on it, thus enabling you to earn money
  • You can freely customize your website and use as many additional software and plugins as you want
  • It eliminates the risk of losing your website data. You can freely build up your website traffic, establish your brand, publish content and turn your site into an online business without worrying about its future

Convinced? You can start your new blog on WordPress or migrate your already existing one from Blogger at any time. If you don’t know where to start, we can show you the whole process right away in our easy to follow guide.

How to Migrate Your Blog from Blogger to WordPress?

It might seem like a tough decision to transfer your Blogger site, especially if you have spent a lot of time on it. We can assure you that it has been proven time and time again that switching from Blogger to WordPress pays off in every aspect. Being a WordPress blogger comes with so many advantages that you are most likely going to forget this whole hassle with Blogger in the next few days.

You will probably regret not switching to WordPress earlier but you still have the same chances to become a huge blogger if you consistently work on it so there is really nothing to worry about. If you are ready for the transfer, then create a backup of your blog and all the important files you have. This is a common and really useful practice that secures your data in case things go wrong in the process.

With a backup, you can perfectly restore your data and start it all over again. The website transfer itself isn’t always perfect either. You might realize that your old blog posts are not properly transferred, requiring you to restore them from the backup. Without further ado, let’s start with the first step!

Step 1: Pick a Domain

If you are ready to leave Blogger for WordPress and become self-hosted, you need to get a domain name for your site. This will be the web address that represents your blog. In case you have already purchased a domain name, then you can completely skip this step.

Domains can be either registered at domain registrars or at your web hosting provider. It is usually included in the steps when you sign up to a web hosting plan. If you are lucky, you can get a free domain name but it won’t cost you much anyway. It usually depends on the hosting package you want to sign up to.

For example, BlueHost offers a free domain with each of their shared hosting plans. We highly recommend BlueHost for hosting your WordPress site or blog and also to register your domain names.

Step 2: Sign Up to a Web Hosting Service

If you have a domain name for your blog, you need to find a reliable web hosting provider. Since there is a huge competition between hosting companies, pretty much all of them offer quite affordable prices. There are various types of web hosting services available, including shared hosting, VPS and dedicated hosting. What you really need for your blog is a shared hosting plan that is optimized for WordPress.

We would recommend you to check out the most popular providers on the Web since those are the ones you can surely rely on. A shared hosting plan costs $3-5 per month on average, which is $36-60 per year. Really not such a huge investment and it is surely worth it when you consider all the extras that come with one package. If you subscribe for a longer period, you can also get discounts. BlueHost is among the biggest and most reputed web hosting providers, and their pricing is very affordable. For just $3.95 / month, you can get access to a high standard web hosting service. As mentioned before, BlueHost’s plans come with a free domain and other great features.

With a hosting package, you will be able to run a self-hosted blog. This also means that you have the same opportunities as the biggest bloggers out there to earn money online. In WordPress, you can find an unlimited amount of customization options with the abundance of plugins and themes available. A limited, free platform like Blogger doesn’t offer nearly as many helpful tools.

There are so many themes available for WordPress that you will surely find the one that fits to your website the most. You can browse through tons of different categories depending on the main idea of your blog. Once you are done customizing your site, you can find a good place for advertisements in the layout and also put affiliate links here and there into your content. Enjoy the benefits of your self-hosted blog and start to monetize it.

Step 3: Migrate from Blogger to WordPress

The first two steps were only preparations for the actual transfer. Now you can get to the point and transfer all your website data from Blogger to WordPress. This part is what matters the most, but you are only a few clicks away from completing the whole thing so it is really simple. Web hosting providers all offer one-click installs for WordPress. You only need to fill out a form with some essential details and it will be up and running in seconds.

Then, you will get a link for the login screen of your WordPress site and the details for your account as well. Enter your login credentials and it will redirect you to the WordPress Dashboard. Drag your mouse to Tools in the sidebar on your left and a few more options will show up. There, click Import and it will lead you to a list of sources you can import data from. Blogger is also an alternative on the list so you can click it and then follow the instructions below:

  1. Click the Authorize option
  2. If you are not logged in with your Gmail account, you will be asked to log in
  3. Allow WordPress to access the information you have on your Blogger account. This can be done by clicking the Grant Access option
  4. A list of your available Blogger blogs will appear
  5. Pick the blog that you want to see on your WordPress account and then hit Import
  6. The screen will tell you to wait until your website data gets transferred
  7. Go to Set Authors
  8. There, you will be able to set the mapping of your author list
  9. Once it is done, check if your posts and comments are properly migrated

Here are couple more tips on how to improve your website after transferring it from Blogger to WordPress:

Fix Broken Links

Unfortunately, there is no way to perfectly transfer your Blogger blog. Some of the links that you used on your site will be broken in WordPress. This is because the CMS has a different post structure than your previous one. We can show you how to correct your Permalink structure to be compatible. Enter your WordPress Dashboard, then find the Settings option on your left and click Permalinks.

Now select Custom Structure and enter this text into the empty field:


This structure is specifically used by Blogger so if you are migrating your site from there, then you should definitely use this one. There are plenty of other common settings available as well that you can select in the list in case you have a different structure.

Protect Your Blog from Google Penalties

This one is really important, as you definitely don’t want your blog to get ranked lower and lower in Google search because of a penalty that can be easily prevented. By transferring your site from Blogger to WordPress, you are basically creating a duplicate of your blog. Google hates duplicate content, so it is going to penalize your site unless you revert all of your posts on Blogger to Draft.

This should be done right after you have set up your blog on WordPress. Also, it isn’t a good idea to delete your content on Blogger because you can always go back later and copy posts from there if it’s missing or damaged on WordPress. Another reason not to delete your website data on Blogger is because you will still have your images stored there.

As long as your blog posts on Blogger are in Draft mode, people won’t be able to find them on Google anyway so they will be considered non-existent.

Don’t Forget Your Feed

Your audience is important. First off, make sure that you leave a post on your Blogger blog that informs them about you migrating to WordPress. This should be done before you even start the transfer. Leave a link to your new blog so that they can catch up with the changes and keep following your work there. In addition, you should update your feed because that is where your list of subscribers is stored. You not only need to migrate your website files, but your audience as well.

This is what you need to do:

  1. Visit Blogger, log in to your blog there
  2. Click Settings, then go Other and click Site
  3. Enter the URL of your WordPress blog into the Post Feed Redirect URL field


It is surely not easy to decide whether you should leave Blogger for WordPress or not. The whole process is not difficult at all, but the lack of knowledge might make it look really difficult. As you can see, we have shown you every single step in this article and it takes only a few minutes to go through them and actually migrate your blog.

You can always find the way to do it even if it requires some assistance. In this case, the abundance of extra features and money-earning opportunities make WordPress the absolute winner over Blogger. The main point is to become a self-hosted blogger by picking a premium hosting plan and creating your domain there. Free platforms are always limited and they prioritize earning money themselves instead of providing you opportunities to generate income.

If you are interested in learning how to create a WordPress website from scratch, please visit the linked tutorial. We’ve spent over 10 hours writing this beginner friendly step-by-step tutorial.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.