Why Your Business Needs a Blog?
Blogging has become very popular and very easy; therefore many businesses choose to create a blog section on their website. Having a blog is beneficial for every business and one of the most cheapest and valuable tools that a company can use to connect with their potential customers. A recently made survey shows that websites that are blogging acquire more customers than those who don’t. Through a blog you can speak directly to your customers without meeting them physically, can talk about new products and services, discuss about further plans and eventually show some insides of your company.
What you should know before starting a blog?
Before you get into blogging there are few details you should dig into, but the two most important things are your audience and your reason. Define the people you want to talk to, who will most likely read your articles and are interested about your ideas or thoughts, etc. Also define why you want to create content, what is the reason you want to engage with your audience (your customers). Don’t blog because you need to, or because others are doing it. Blog with passion and show your audience that you really care about them and you write for them, and not for yourself. Always stay updated with the industry news and if you find something interesting that your readers may like to read, write about it and express your opinion. If possible invite you employees or co-workers to create a new input on your blog.
What you should write about?
You know what you are doing, you are an expert and professional in your niche, that is why you have a successful business. Writing about related topics, showing your knowledge and experience will give you a good reputation and your readers (potential customers) will trust your company. They will tell their relatives and friends about you and will most likely recommend you.
Is social media beneficial for your blog?
Probably you are using different advertising platforms to gain more traffic to your site and get leads, but this is not enough. Internet users are overwhelmed with all the commercials and advertisements they see every day. Even if you are very aggressive your campaign, whey should someone choose your company? In case of social media sharing the situation is a bit different, because they are actually seeing a post (you can call free advertisement) shared and recommended by a friend, and the user may want to see what is that about, instead clicking on a commercial link. So you should consider being active on social media sites and implement tools to your site that will make social sharing easy to your readers.
Is blogging beneficial for SEO?
Most people are giving up on blogging very early, because nobody reads their articles, and they see no point in continuing. They believe that their content is worthless and nobody is interested and blogging becomes only a nuisance, but the truth is a bit different. Search engines love updated websites and new content. A website that fervently updated, it will most likely gain some extra benefits in rankings, but this is not enough. Somehow you have to show the search engine that your website is important and valuable, and the best way to do it to have a high quality backlink to your content. Social shares are also important, and that can also bring good backlinks, but for the start you will have to do something about and get some ranking power. The best way these days to build backlinks are to ask blogs that are related to your topic to write about your company, to introduce you to their audience; this can be either do guest blogging (your write an article and the blog publish the content with a linking back to your site) or paid content (they will write about your company and will recommend it to their visitors giving you a backlink). Keep in mind, that by overdoing it can hurt your site and can lose rankings, so do not go too aggressive with link building.
Final thoughts on blogging
As you can see, running a blog is not very complicated and it does not require much time or effort and is very beneficial for your company. It is not necessary to create a new post every day, don’t have to schedule a time when to blog, write content when you feel so. Your customers will love it and you can watch the increase in revenue and reputation.