Top Web Design Trends of 2017
The world of the internet is a constantly changing landscape with many moving parts and plenty of websites competing for attention. Marketers go out of their way all the time to understand user behavior as best as they can, to maximize their results. They seek to present their business as powerfully as possible, so that it leaves users with a more lasting impression.
Attention is the invaluable driving force of online marketing, if you make something that’s good at catching people’s attention you’re a winner on the playing field. Which is why web design and user interface design has become such a complex study. We seek to create websites that ignite a spark within the user and drives them to dig deeper and deeper.
With new technologies constantly being developed, there is more space for web designers to express creativity and to push out unique websites that you wouldn’t even expect to see.
Web design trends are changing rapidly. What was cool two years ago is considered old and out of date by now. People have seriously let their creativity flourish in 2017 and have come up with plenty of unusual and amazing web designs that will keep users’ attention, due to their sheer artistic value.
But with beauty aside, a web design has to contain just about everything about your business. It’s important that a visitor understands, what you offer and why you are better than the rest, in a flash. Your website isn’t like a business card anymore. It is often the single and most powerful presentation of your products and services. It might also be the only chance you get to give someone a lasting impression.
To put it simple, the evolution of web designs is the evolution of catching people’s attention online. This brought about some evident changes in design, such as big bold letters, minimalism and brighter colors and more unexpected ones as well.
With this in mind, it’s very useful to keep up to date with the active web design trends and learn what design would suit your business the best. So, without further ado, let’s see what are the web design trends of 2017 made up of!
Striving For Freedom
Web designers are creative people who seek to embrace their creativity in every corner of the job. With the rise of minimalistic designs like the Material design or the Metro design, their work has become quite rigid and maybe even boring. Their desire to move away from the over used design standards and to make a change, in order to ease their boredom, has brought about many amazing changes to web design.
With their movement being backed by modern technologies, web designers are paving the way for new, revolutionary web designs, but this looks chaotic for a lot of people. Yet there is actually no chaos.
Designs are still based on contrast of colors and forms, good taste and are astonishingly well composed. The web environment was in dire need of a fresh breeze of change and we got it. Now, web designs are having more artistic value than ever. Designers are letting their creativity flourish in new, innovative ways, which makes the internet a much more exciting place.
The landscape has changed drastically during these past five years and they will only change more as new technologies rise.
So What Are The New Web Design Trends?
Asymmetric Web Design
To kick the card based design and other symmetric designs in the nuts, people have invented asymmetric web designs. They seem to work really well so far! The dictatorship of symmetry no longer dominates web designs.
Asymmetric layouts can be perfectly balanced and well composed pieces of digital art that become really eye catching if they are done well. Similarly to open compositions, these kind of designs give a lot more space to creativity and provide a web designer with the possibility to create something truly unique that no one has ever seen before.
Keep in mind that asymmetry doesn’t mean disharmony. Asymmetric web designs often feel a lot more well-arranged than regular, symmetric designs. They often use images to balance text and all sorts of design tricks to make that unique composition you have been looking for.
Big Bold Typography
Nothing says louder that you mean what you say, than writing it on your website with big bold letters. It will be the first thing visitors see as they come to your website and will leave them with your core message. This design is most effective if the background is left with a single color and there is also a strong enough contrast.
This design principle is quite universal and would work well for just about any business. It is also pretty straight forward and simple. Make the text and design as big and bold as your statement is.
But big and bold doesn’t mean that your fonts should have more weight. It is more about giving the statement enough space on the screen, thus giving it more importance.
Mixed Text Directions
Most modern designs like to move away from the boring and useful things, to something more unusual, while still keeping the design’s efficiency intact. A great example is changed text directions.
It’s not written in stone that text has to follow a left to right or top to bottom direction. It can go into any direction and have any kind of layout as long as it can be read. More websites are following this principle within their web designs and typography and it’s working really well for them.
Just Simple Text
As we have seen plenty of colorful and flashy web designs with plenty of pictures, we tend to crave something much simpler. This is where simple, straight forward text comes into play.
This web design is the way it sounds. It is nothing but simple text that states a company’s mission and what they have to offer. There are usually links to the work they have already done and that’s it.
It is a simple and uncluttered way to provide visitors with information, which is why it’s attractive for so many.
Typography As The Key Visual Element
Using large typography that has a strong contrast with the background and the rest of the content is an amazing way to show your brand’s name or a keyword you’re focusing on. Using initials and letters as decoration has been a thing since ancient times and it works well in web design too.
Extremely Minimalistic Designs (Ultra Minimal)
The web is full of distractions and people are bombarded with information when they use it. Not everyone is interested in flashy web designs and would rather just get their hands on the information they’re looking for and move on. This is why there is a growing focus on minimalism. You just present the user with what they want in a simplistic manner.
This way, designers focus only on the bare necessities of and only share what they have to share. This might be just some simple text, once again and a few links and buttons if they’re required.
Greater Focus on Animations
You can see plenty of websites that have a video, an animation or even a drone video on their homepage. These are really catchy and communicate a business message powerfully.
But this isn’t something entirely new. Animations could always be found in digital interfaces, we just tend to use more of them on websites, due to their efficiency. They make a website richer and more engaging. For this reason, animations are becoming more refined and more prominent.
These animations have to be useful, meaningful and inspiring, not just utterly confusing to the user. So make sure you strike a balance between beauty and usefulness.
Smooth Animations Between Different Sections
Transitions from one section to another and even hover effects have come a long way. The use of animations make browsing your website truly engaging experience. You don’t have to have rigid transitions from one sections from another and smooth animations are also becoming more thought out and a lot more fun for the visitor to use. If done well, you might find someone just clicking about on your website for the sheer joy of the experience.
Layouts That Put Emphasis on Content
It’s already obvious that people visit a website to view it’s content. They don’t really care about much until the content they’re looking at manages to keep them interested. This has caused designers to shift to a new design approach that focuses on presenting content in a delightful way.
Content oriented design principles put their main focus on helping the user swing through the websites content with absolute ease, in a way that it can be viewed or read without any clutter or interruption.
Delivering the right content to the right user at the right time is also a major challenge. Nobody has managed to strike this balance yet, but designers have been trying really hard.
Parallax scrolling website designs are gaining more and more popularity on the internet. They are a fresh experience in online viewing and designers have been exploring plenty of unique ways to use it.
In these websites, various elements are moving differently as you scroll down on the web page. Some might stay static and some might move a lot faster, but having the website elements dynamically move as you scroll down is the key.
Using brighter colors is what web designers figured out when they sought to give their websites more personality. Bright, vibrant colors are very eye catching and put people in a more positive emotional state that drives them to browse further. Gradients are also making their way back to modern design trends.
Designers tend to use more two color gradient overlay on their photos, which makes even a simple photo much more intriguing. This technique definitely makes any photo a lot more eye catching.
High Quality Video With Audio
I have come across websites that start playing a video when you enter and it’s a pretty straight forward way to start a conversation. The problem with it, is that you’re going to have to listen whether you want to or not, which might annoy some people. I even got a jump scare a few times when a video started yelling into my ears as I was browsing.
But with a well-placed play button, starting the video will be a personal choice, driven by curiosity.
Websites mimicking a cinematic experience is getting more and more popular as we move forward with new technologies.
Focus on Dialogues
The point of any web design is to better engage the user, and what better way to engage one, than starting a conversation. This has gave rise to content writing and various arts of content creation that seek to give something engaging to the user.
But during recent years, this also gave rise to artificial intelligence and chat windows. You could often find yourself in a conversation as you log on to a website. You might be talking to a human being on the other end of the line or a robot.
Either way, website designs are starting to put more and more focus providing space for conversations.
Virtual Reality and 360 Degree Video
Video is still a 70% more effective marketing tool than text. It’s much easier to consume and has a more powerful and lasting impact on the viewer, which is why implementing it into our web design will help it succeed.
With more VR headsets and gaming headsets being sold, VR is on the rise and will probably make it big. It has infinite potential and offers more interactive experiences than what we ever had before. The 360 video has been gaining popularity as well. You can see many famous museums, landscapes and even events with it. Luckily for web designers, one can also implement 360 video and Google VR JavaSript API (you can find more info here).
High Quality Photos
More and more websites are welcoming us with a single high definition image on its home page, along with some text and a few buttons. An unique, high quality photo can take you a long way and will definitely give a more lasting impression to the user.
If you use a photo that people can relate to and can also communicate your brand’s message, you’re on your way to getting more conversions.
We tend to process information more rapidly if it is presented to us visually. It is also more likely that it will stay in our minds for longer and we’ll associate a specific brand with a specific kind of illustration.
Using infographics is a good way to break down and share complex ideas with your user, but it’s only one way illustrations can help you. Today’s websites are mostly designed with minimalism, so adding illustrations is a refreshing touch. It injects more character into your overall design and will give the user that lasting impression you’re looking for.
Modular design has become a very popular design method for providing users with simple, accessible and enjoyable websites. It’s kind of like building a website out of different kind of bricks.
In this approach, the website is made up of independent parts that have standard interfaces. Not only does this make them more interesting and attractive, it also makes it easier to customize certain parts of the website.
Open Composition Based Design
You don’t always have to follow web design principles to make a good looking website. Heck, you don’t have to follow anything as long as what you made is actually working!
In an open composition, the website elements are loosely suspended and often feel like they’re off screen. To a lot of people, this makes them as “what is this all this weird stuff”, which is great, because it gets their attention. Openly distributing elements within the website and making them feel like they’re hanging off from the edge of the screen is gaining more popularity. It also provides a lot more space for a designer’s creativity to flourish.
Card Based Design
The simpler and more intuitive an interface is the better. Card based designs offer all the simplicity, flexibility, transparency and responsiveness that you would want to have on your website. By placing these cards within a framework, the interface can always expand and contract, thus rearranging the size and placement of the cards while keeping their style intact.
New Navigation Patterns
We are all so used to the navigation being glued to the top of the header or on the side, while navigation can be anywhere on the page. You can freely bounce it around as long as it’s conveniently placed and the navigation is intuitive for the user. If you come up with something new and it’s intuitive enough, go for it!
The fact that you’re taking your time to study new design trends and more creative ways to communicate your message online, is a fact that you took a step in the right direction. You’re on your way to making your online presence more powerful and your website a lot more engaging to your visitors.
These new trends will take a while to be wide spread like the minimalistic designs we got used to over the years, but their spread will probably be exponential soon. More revolutionary and eye catching designs are hitting the internet every day and they are doing well. Soon enough, we’ll find ourselves staring at a much more colorful landscape that is better for designers, marketers and users alike.
I hope that you’ve learnt more about new design trends then what you knew before and that you’ve enjoyed reading through this article. Stay in tune, because we’ll have a lot more of them in the future!