Should You Consider Using a Content Management System?

Gone are the days when administrating and updating a website with content required knowledge in coding. With numerous content management systems being available, building and managing a website has become easier than ever. With a proper CMS, you can handle almost every aspect of your website without ever touching code and make it a seamless process.

Of course, the more technical knowledge you have, the better, since it is required in site building and in tweaking the functionality of your website. But a CMS will be crucial when you’re looking to spare valuable time and to regularly update your website’s content.

There are plenty of reasons for using a content management system, which is why we have written this article. We’ll go through all the numerous ways a CMS can benefit you and make your life a whole lot easier.

So, without further ado, let’s see all the benefits of using a content management system!

What Is a CMS?

A CMS is a software and a website building platform that stores your website’s content and makes it very easy to edit and publish. Multiple administrators and content creators can log into the same system and collaborate, to create and publish the best content possible.

Having your website built in a content management system is like buying a new car. You don’t have to know anything about the manufacturing process, you just get the keys and start driving. So you don’t have to be a web developer or do any of the complex coding work involved in running your website. You can simply log in to the website designed according to your taste and start publishing content on a regular basis. Whether it is an online store, a simple blog or a website with almost any kind of function, a CMS will definitely be able to handle it.

So, a CMS is a user friendly platform that allows you to build and manage a website quickly and efficiently.

The Benefits of Using a Content Management System

Well, the first and most obvious benefit of using an already composed system is the amount of time, work and other resources you’re going to spare. So the question isn’t why you should use a CMS, the question is why shouldn’t you.

Of course, one might think, that using a system built by someone else would impose some limitations on their potential. Naturally, there are plenty of scenarios where having everything custom built is the right solution, but that really isn’t the case 80% of the time. Choosing the right type of CMS for a website will prove to be a serious advantage. But what kind of advantages are we talking about here?

They Don’t Require Any Web Programming Knowledge

A CMS comes with its own site building tools. Some even have What You See Is What You Get tools that allow you to drag and drop the elements you want to have on your site. It’s close to editing a picture or a Microsoft Word document, which is excellent for newbies.

Although, building something more complex does require the help of a developer, but once the job’s done, you can just use your website to your desire.

In short, content management systems are made user friendly, so that anybody can use them to a certain extent.

Constantly Update Your Content However You Want

Now this is one of the greatest advantages of any content management system. It offers various tools for editing the content you wish to publish and if you require more extensive functionalities, you can always download a plugin for them.

You just have to invent the piece of content you wish to publish, let it be an event, article, video or anything else and you can make it visible on your site with a few clicks.

In most content management systems, you’ll have a simple text editor right out of the box that lets you make changes in the content’s layout, the font you use, the pictures you add and other basic stuff. But you can always enhance the out of content editing features whichever way you want to. The sky is the limit.

You can also save content as a draft and publish it later, or set up a steady stream of content by making a schedule. You can set your CMS to automatically push out new content that you have previously provided.

On the internet, content is king. By having a proper CMS, you can have an entire team focusing on content and doubling down on it. The more quality content you produce, the more visitors your website will have and the better it will do in the long term.

By having a devoted team working with your CMS, with the sole purpose of producing high quality content, you can ensure an efficient workflow and maintain a high quality website.

To compose all of this in one short sentence, when it comes to publishing fresh content on your site, a CMS provides you with all the FREEDOM you require.

It’s Compact

A CMS comes with all the features that a web master requires to run a business website and to maintain a powerful online presence. A CMS has everything you need for an efficient marketing strategy. You can manage it all under one roof.

You can manage a large user base, handle comments, guest posts and the all so important SEO. Most content management systems are made to be SEO friendly, which spares a lot of effort and resources. You can optimize your website for certain keywords much more easily.

Offers Security and Stability

You can set administrator and content editor privileges and be reassured that no one is sticking their nose into content they shouldn’t be meddling with. You can be the sole reviser of all the content on your website and only have content published that you approve of or have someone else do it for you.

Not only is it secure from your own staff, but it is also made secure by a large developer base and many great technologies. Even the out of the box version has a hefty set of security features but you can also extend that with a variety of plugins, making your website an almost impenetrate fortress for hackers. It is important to mention that nothing is foolproof, though and anything can get hacked. But you can definitely build a safe website and secure all of its data.

When I say stability, I mean that once it is set up it will be up and running for a long time and will have consistent updates. Since most content management systems have a large developer base and an even larger user base, it’s easy to make them stable and to handle any problem you come across. Someone else has already encountered and solved it.

Has Up To Date Functionality

Popular content management systems constantly have people working on them, updating them with fresh features. They are constantly up to date and provide everything that is required for a website to function well in the online environment.

Open source content management systems have thousands of plugins developed by other users. So it is easy to get your hands on a free or a paid plugin that will enhance your website’s functionality.

But if you use a proprietary CMS, you’ll always have a support team who you can reach out to and have them install whatever function you’d like. If you go with the proprietary CMS option, you will have this devoted team looking after your website and making sure that it’s compliant to the active online standards.

Easily Redesign Your Website

If you build a website from scratch and want to make a redesign when you make up your mind, you’ll have to do a complete site overhaul. But if you use a content management system, it will only require a few clicks and most of your website will stay intact. Of course, it will require a bit of tweaking still, but it can still be done in a day or two, depending on whether you want to customize the design or not.

This simplicity is thanks to the template system embedded into each CMS. You can just download a template and implement it into your website with a few clicks. Never has web design been made so simple.

You can easily replace parts of your design or completely redesign your website without any problems. Most templates also have their own interface, on which you can set up how you want your website to look.

Global changes are easy to make and can be done in just a few clicks.

In short, you can download, use and reuse templates to give your website the desired layout and functionality you want it to have.

Great for SEO

As I already mentioned above, most content management systems have been built in a SEO friendly manner. This means that you have a lot less work to do when it comes to optimizing your website. Of course, this is only one piece in your overall SEO.

Search engine optimization is a time consuming process with many moving parts and you’ll have to put in some work to really get the best out of it. But since you can regularly push out fresh content that your users will hopefully like, you can work with relative ease.

So, by using a CMS, you’ll have a somewhat easier time with climbing up the search engine results page.

Is Completely Free or Cheap

The most popular content management systems such as WordPress and Drupal are open source and completely free of charge. This cuts your initial investment in half. There aren’t many better deals than getting something this valuable for free! It is also one more reason why content management systems are so widely used.

Easy To Extend

This is among the biggest benefits of using a content management system. You can download plugins and extensions to add just about any function that you desire. Most of them are either developed by other users or by small companies.

You can integrate social media features, use advanced content editors, have advanced security tools or create your very own plugin with the function you have in mind. You have plenty of flexibility when it comes to managing your website’s functionality.

Connect From Anywhere At Any Time

Content management systems can be used by multiple users who can connect to the same admin panel, wherever they are in the world. It’s easy for an entire organization to collaborate and handle their website according to the requirements they have.

Mobile Optimization

A huge chunk of online traffic is composed of mobile users. Since the mobile revolution is happening here and now, just about every website that is uploaded has to have a mobile version. It is an absolute requirement for success.

Lucky for us, most content management systems are completely mobile friendly. Also, almost all of the templates you would download for your website are fully responsive and look great on any device you open them on.

Analytics

A sophisticated content management system provides webmasters with the ability to track and analyze their user’s activity on the website. This allows them to make much better decisions and develop their website further, so it is better geared for success.

You can easily measure how your content impacts your audience and how you can make it drive your business better. Once you have a clear picture of how your website is doing, you can implement the tools necessary for further development.

Online Branding

You can improve a business’ online branding in many ways, thanks to the flexibility of a content management system. You can constantly stream content to your users on multiple channels such as RSS feeds, social media, hypersites, and emails and so on.

Whatever way you choose to market your website or even if you choose all of them, you can set up the right arsenal of tools to help you out.

What Kind Of Content Management Systems Can You Use?

First off, you have two main choices. You can either choose an open source CMS or a proprietary CMS.

If you go with an open source option, you’ll have a much smaller initial cost, but might end up spending quite a lot of cash for developing your website.

If you go with the proprietary CMS option, all you have to do is register and have an idea of how you would like your website to be. The company behind your chosen proprietary CMS will take care of every technical detail of your website, you just have to use it. This is great for any business owner who doesn’t care too much about their online presence and would just like to have a website for their business. If this option sounds better for you, I suggest you look into which proprietary content management system would work for you.

For anyone else, here are the top three open source content management systems that you can start using right now for free.

WordPress

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WordPress is one of the best content management systems out there. It is a full-fledged content management system that started out as a blogging platform. It is very user friendly and has plenty of plugins and themes available (about 40,000 to be more exact). The amount of themes and templates you can use are overwhelming and you probably have more to choose from than you would with any other CMS out there. To make it even better, all of these themes are fully responsive.

People love it for its flexibility, simplicity and its many robust feature that make it an outstanding content management system. It’s no wonder that about every fourth website is built with it.

Drupal is a bit more complex content management system compared to WordPress and requires some technical knowledge if you want to make custom designs and functions on your website. But thanks to it being more complex, it also has more extensive functionality. It has more features that takes time to get used to, but the time and effort you invest into understanding Drupal’s basic terms such as content types, taxonomies, content blocks, and views and so on.

Drupal also offers the same flexibility that most content management systems have, such as multiple users and features that help comfortable collaboration and regular content updates.

You can download plenty of modules and themes to enhance your website and make it match your requirements. But you can also develop your own.

Drupal does require more knowledge, but it pays off because you can make more tweaks in your website and have much more advanced functions. But if you only want to build a simple website that shows some content, you can do that much yourself by watching a few tutorials and understanding the basics.

Joomla! is an award winning CMS that you can use to build some great websites and web applications. It comes with the benefits of a proper content management system, such as extensibility, flexibility and reliability. You can also build complete online portals with it, e commerce sites or even your very own community website. It has plenty of integrated features and regular updates that will help you build a powerful online presence quickly and easily.

About 2.8% of all the websites in the world use Joomla, which is quite impressive. It comes with 6,000 extensions and plenty of stunning templates.

Joomla! is downloaded once about every 2.5 seconds. Maybe you will be the next one to do it!

So, Should You Use a CMS?

Using a content management system isn’t required for running a website, but it definitely makes your job a lot easier. It also makes you and your entire staff more productive and lets them focus on high quality content instead of all the technical details that comes with editing and publishing it.

You can easily scale your website as it grows and adopt it to any changes that you might want to make.

Using a content management system is an all in one solution to many of the problems that you come across as you build and manage a website. Most of them are free to use, so it’s definitely worth giving them a shot!

I hope that you have enjoyed reading through this article and that you found the information you were looking for. We have a lot more articles about content management systems and how they can benefit you and your company, so feel free to check them out!

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David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.