How To Setup Google Analytics On Wix

In today’s digital world, website analytics are incredibly important. Monitoring your website’s performance is crucial for maintaining an online presence, and there is no better way to do that than with Google Analytics.

With this powerful platform, you can analyze the behavior of your visitors, track their journey on your website, and refine your web pages to increase engagement and conversions.

If you’re using Wix as your CMS (Content Management System) then you will need to use the Wix Google Analytics tool to start tracking activity on your website.

This guide will take you through the entire setup process – from creating your Google Analytics account to installing the tracking code on Wix. Let’s get started!

Overview of Google Analytics

Google Analytics is a free platform created by Google and designed to measure user interaction with websites. It gives webmasters access to a variety of reports which measure key metrics such as traffic sources, pageviews, bounce rate, time on page and much more.

It also allows users to track e-commerce transactions as well as goals such as newsletter signups. All this information can help you gain valuable insights into how well your site is performing and make data-driven decisions regarding further improvements.

Benefits of Installing Google Analytics on Wix

Installing Google Analytics on Wix brings several benefits for website owners:

• Monitor & analyze visitor behavior: Get an in-depth understanding of how users interact with your website – where they’re coming from, which pages they’re visiting, how long they stay on each page etc.
• Track user journeys: See what paths users take throughout their journey on your website so you can identify areas that need improvement and optimize them accordingly.
• Measure marketing campaigns: Measure the success of any marketing campaign by tracking conversions & goals set up in Google Analytics such as newsletter subscriptions or purchases made from specific links or ads.

How To Sign-Up for a Google Analytics Account

The first step in setting up Google Analytics for Wix is signing up for an account on the official platform. Here’s how to do it:

• Head over to Google Analytics and click “Sign Up” in the top right corner.
• Enter all necessary information such as a valid email address, name, and website URL (in case of e-commerce sites add product info too).
• Accept all terms & conditions and click “Create Account”. You’ll be moved over to the Wix Code Editor once this process is complete where you will install the tracking code & begin monitoring visitors’ activity on your site!

How To Setup & Install The Tracking Code On Wix

Now let’s move over to set up our tracking code with Wix:

• Log in to Wix Code Editor. Here you’ll be able to install various plugins & features that are not available in the standard version of Wix installing tracking codes for Google Analytics or custom CSS scripts etc.).
• Next, go ahead and paste the unique tracking code provided by Google into the designated section labeled “Tracking Scripts” – this can be found under Settings -> General Settings -> Advanced Settings -> Tracking Scripts. Make sure it’s enabled before saving changes!
• Finally hit “Save Changes” at the bottom left corner after pasting in our unique GA code – this will activate it immediately so now every action taken by visitors will be recorded into our analytics dashboard!

Tracking Visitors On Your Wix Website

Once everything is set up correctly all actions taken by visitors can be tracked through various reports including top returning keywords used by search engines, top sites that refer users to yours.

The data collected here can help inform decisions related to page optimization or content creation so make sure you take advantage!

And remember – if ever anything needs to be updated there’s always an option within the settings menu called Advanced Settings which includes options related specifically related to analytics tools such as enabling/disabling scripts.

Conclusion

In conclusion, setting up Google Analytics for a Wix website is quite straightforward but requires careful consideration when entering certain pieces of data into various fields within both platforms (Google Analytics & WiX).

Once installed correctly however all activity should be seamlessly collected into our analytics dashboard which can then be used as a valuable resource for optimizing content & refining pages according to its performance against other metrics such as time spent per page etc.. We hope this guide has been helpful – wishing everyone good luck with their projects!