SEO Link Building – How to Get More High Quality Links
Nobody knows exactly how Google works, we only know some fundamentals that make huge differences in how a website ranks. Doing thorough keyword research and creating great content for your audience will take your site a long way, but you should always build your links consistently. Your website’s backlinks is one of the most relevant ranking factors Google uses. It is one of its go-to signals, because it says a lot (if not everything) about your website’s reputation. The impact it has on your rank is far greater than anything else, which is why it’s important that you pay close attention to developing it.
Not long ago, you could go crazy with link building, and link your recipe blog to a blog giving driving tips, an online store and your grandma’s blog. It didn’t really matter where you linked your site, as long as you had plenty of backlinks in your stash. Today, with Google’s Penguin update being active for years now, a website’s authority and niche matters the most. You can’t just link to any other site that doesn’t have anything to do with the topic your website is built around. Link building has changed to be fairer, requiring you to gather high-quality links for your site. In this article, we’re going to help you do just that. We’ll share our top tips that make up a solid back linking strategy. By following at least a few of these, you’ll be a much more competent link builder, so let’s get down to it!
Scout Around In Your Niche
A SEO link building process usually starts with scouting the competition and potential link building opportunities you can leverage. Since you’re only supposed to link to sites that are relevant to yours in some way, there’s a lot of searching to do. If you’re building a fitness blog, than it can be linked to other fitness blogs, blogs about weight lifting, yoga, healthy foods, and lifestyle tips and so on. It’s up to you to find these possibilities and make your own blog relevant for other sites out there. Follow these tips to kick start your process.
Search for Lists
This simple trick lets you look at a bulk of blogs; instead of looking at them one-by-one, search for lists instead. In case of a fitness blog, look for fitness blog lists. These are better because you can look up at least 10 blogs at once and they have already been curated by other people, so the hard work has already been done for you. It’s an easy way to find better quality blogs, with a high authority.
You can find:
- Curated lists on various other websites
- Top lists
- Public Facebook and Twitter lists
Take a Look at the Competition
Chances are, that you already have a pretty solid competition in your field. So you should look at each of your top competitors’ backlink profile, because they have proven to please Google somehow. You’ll want to learn as much about these sites as possible, like their on-page SEO, their content and their backlink profile of course. Imagine if your site had the same backlink profile as one of these sites have? Where would it be in Google’s rank?
Collecting backlink data will let you know why your competitors are ranking on top for each search term you type. Copying your competitors’ backlink profile takes a lot of hard work, but it’s easy for anyone who’s new to SEO.
The steps are simple:
- Get the top 10 Results
- Check out their websites and backlinks
- Use the Ahrefs or Majestic SEO tool to check their backlinks
Use Followerwonk to Find Additional Bloggers
Followerwonk is a tool that will search through Twitter accounts, analyze them and find the keywords you’ve typed in. For example, you can search for the keyword “fitness blogger”. It’s pretty obvious where it takes you from here. Followerwonk will enlist all the profiles that have the keyword “fitness blogger”, thus helping you find influencers who can provide valuable backlinks to you.
This way, you can directly reach out to people who can help you with your link building process. You can either write a guest post for them or strike a different deal.
Submit Your Website to Trustworthy Directories
Whatever type of website or service you’re searching for, you can always count on directories to help you out. Placing your website into a directory will earn you a backlink and also provide valuable information for potential visitors and customers.
Finding niche directories that are attached to an informative website within a specific industry, is a pretty smart thing to do. Having your blog or business listed in one of these directories is great in every way you look at it. It will be easier for major search engines to index your site and for people to find you.
Giving a testimonial to a product, service or website is a win-win situation. It provides a testimonial for a vendor and earns you a great link from a trusted website. You can write testimonials for various professionals and online stores, depending on what niche you’re working in.
Freelance contractors, consultants, hardware providers or even some of your customers would be happy to have you write a testimonial for them and to give you their link in exchange.
Do Plenty of Internal Linking
A lot of people overlook the fact that one of your greatest sources for targeted links is your own domain. Linking your articles to other articles on your site will definitely help you rank higher, drive more traffic and achieve your website’s goals.
Find Articles Where You Were Mentioned
If you’ve created some awesome content that other websites mention, people are going to talk about it. Find the places where they wrote something about you, mentioned your brand, or the product you offer. About 90% of the time, if you ask the webmaster to give you a link, they will probably give it to you.
You can find these mentions through link research tools like Ahrefs. Just check a backlink report and set the Link Status to MENTION.
Get Links from Your Infographics
Whatever useful content you create, people will eventually come to use it on their site, but they won’t always give you a backlink for it. This is especially true in the case of infographics. If you have a well-made infographic, people are going to use it on their site. They will embed it but forget to give you a link and that’s where you come into the picture.
To find these guys, just copy the filename of where your original infographic is being hosted. You want the actual .jpg or .png filename. Just right click on your infographics and click on Copy Image URL. Then go to Google Images and paste the URL you just copied.
When you get the results, look through the URL’s you got and check if there’s a link pointing back to your website. If you find a place where it isn’t mentioned, send a quick email to the website’s owner and ask them to add a backlink to your website.
Create Case Studies
Conducting surveys, trends, industry forecasts or doing interviews are all a great way to attract attention and backlinks. All you have to do is to leverage the awareness and links coming from this resource. Divide the study or the particular content piece you’ve made into individual pages, so you’ll get more SEO juice out of it. Write a reference to the full PDF file on each page, just be sure to block search engines from reading and indexing the PDF, so they’ll focus on crawling your pages instead. Always leverage any valuable research data you can get your hands on, because it will get a lot of attention for your site.
Write How-To Guides
Writing a tutorial or post with useful tips usually gets a lot of attention from anyone who’s interested in your niche. It will also get a lot of mentions in other posts revolving around the same topic. If you’ve created a well-made guide on how to achieve a certain goal, by using clear writing, good infographics and other visuals, you’re bound to be mentioned on other websites.
Walk the Natural Path
Whether you ask SEO experts, a beginner or just read a simple blog post like this, the most frequent tip you’ll see is to build links naturally. You’ve created your website to share something great with the internet and that is what will get you the backlinks. If you create great, useful and original content you’ll get links from countless websites that want to use your content as a resource.
Take Advantage of Social Media
Promoting your high-quality content on Facebook and Twitter is one of the best ways to get attention and build links in the process. Social media is the perfect place to share your own content or another publisher’s content and engage with followers.
Write Good Guest Posts
I’ll be stressing the fact that guest blogging is a pretty awesome way to earn high-quality backlinks. The first goal you should set for yourself is to establish a connection with 5 authority blogs in your niche. Make sure they have an engaged community and start providing content for these 5 blogs on a regular basis.
When you’re looking for blogs to write for, focus on the amount of value you’ll get from them. If they have an engaged following, you’ll get more visitors for your site as well.
The most well-known and probably the most effective link building technique, besides creating high quality content, is guest posting. You can write a great article for another blog in within your niche and receive a valuable backlink for it. There are only a few things you have to make sure of before you jump into action.
- Always make sure that the website you want to write a guest post for is relevant in your niche.
- The article is about a specific topic of interest, not about how awesome you or your website is.
- It has to be either funny, interesting or useful to the reader in some way. Focus on quality and make it as professionally written as possible.
- Remember that a poorly written article either won’t even get published or will give you a poor reputation even if it does.
Replace Wikipedia’s Dead Links with Your Own
Wikipedia is an incredibly trustworthy site in Google’s eyes and it can prove to be a solid link building opportunity for you. You can use a free tool called Wikigrabber and search for the keywords that will show you pages that have dead links or require citation on Wikipedia. Getting a backlink from Wikipedia has never been this easy.
Use These Awesome Link-Building Tools
You can’t use much of the expert SEO techniques without keyword research and link building tools. These tools help you analyze websites and take note of link sources and potential link building opportunities. They show link authority, link quality and tell you if you’re not linking well among your own websites. Here are some of the best of them.
Google is pretty much against paid link building schemes and does everything it can to shut them down. But that doesn’t mean that they know everything. A lot of people in fact ask for money when you’re asking them to do a link building exchange. Why? Because nobody will know what kind of arrangement your new high quality link was a part of.
Always Look To Learn More
Practicing good SEO isn’t just about building links and creating content, it’s about building your knowledge as well. There are plenty of fundamentals and advanced things to understand and master, which is why it has a massive school of thought and even more practice. There are plenty of blogs you can follow to get your dose of incredibly useful SEO knowledge. Here they are:
Link building is a time consuming process. It requires plenty of work, studying and devotion to build your website’s reputation through it, but the payoff is great. Practicing at least a few of these tips will help you along the way, especially if you leverage the link building tools and learn more along the way.
I hope you’ve enjoyed reading through this article and that we’ll see you again in the next one!