What is SEO and Why is it Important for Your Website?
SEO is the shortcut term for search engine optimization that helps your website’s authority and popularity to grow so your traffic and revenues also grow.
There are several SEO strategies that you really need to use in order to have a proper SEO campaign: mobile optimization, keywords focusing, social media, newsletters and link building.
Responsive Design is Essential for SEO
In 2016, there are almost 2000 million global users that navigate on The internet with the help of a mobile gadget: smartphone, tablet or phablets surpassing the desktop/laptop users with almost 200 million. An adult spends almost 2.8 hours per day on The internet using a mobile device and 2.4 hours per day using the desktop or the laptop so in the modern era, mobile devices are very popular and it is very important to have your website mobile optimized so you don’t lose visitors, clients and so on.
A well mobile optimized website can help your visitors to become clients remotely from any location using their smartphone or tablet making them easier to navigate through your website because you have a mobile-friendly and simple website interface much nicer than the desktop version where all the important aspects are highlighted and where the website isn’t crowded with dozens of icons, images, and buttons.
You can always use plugins or themes to create a responsive website so you don’t lose time to create two separately themes, one for desktop and one for mobile, but don’t forget that you need fewer details on the mobile version where the menu needs to be simple and visible together with other important information.
Or you can use a simple CSS internal file that you create after the primary CSS file of the theme, but you edit sizes of every div, table, images, videos, flash player and also the position of these elements to fit any mobile device or for specific ones.
You can double-check your mobile theme by testing through Google Webmaster Tools with Fetch as Google, but also using Matt Kersley responsive web design testing tool where you can see how your website looks on different device sizes such as 240 x 320 for small phones, 320 x 480 for IPhone, 480 x 640 for small tablets, 768 x 1024 for IPad – Portrait and 1024 x 768 for iPad – Landscape.
Improve Your Website’s SEO with Keyword Research
You really need to use only general keywords that define the category of your website on pages and then you can use multiple specific keys on special articles and pages that you write for a subcategory or a specific matter regarding the general category.
So using different SEO plugins such as All in One SEO Pack for WordPress CMS you can set general keywords for the homepage, archive page, category page, and contact page and so on. With this plugin and similar ones for other Content Management Systems, you can write specific keywords related with the content written on those specific articles.
For example, if you make a website about food, you primary pages should have keywords such as food, health, cooked food and so on and your secondary pages/articles that you wrote regarding specific things about food such as tomatoes you will have keywords like tomatoes, ketchup and so on depending on the content.
To use a lot of various keywords, you need to create a lot of content and it is recommended to write at least three articles on a week constantly with specific and original content where you can use different keywords or grouped words to define in one word or a couple of words what is the article about.
To find out proper keywords for your website you can use Google Adwords tool named Keyword Planner where you can search for new keywords, filtering them after target, date range and using a phrase, website and category and also to get search volume data and trends.
SEO and Social Media Signals
If you use social media you can improve SEO, even more, using Facebook, Twitter, Google Plus, YouTube, Pinterest and Instagram and so on.
With Facebook, you can make a business page where you can receive likes and follows from your visitors, but also, a personal page where you can add visitors and clients as friends and where you can promote your business page and your website. With Facebook, you can increase website traffic even more by creating groups, chat groups and so on especially if you use scripts like phpSFP (PHP Schedule Facebook Posts) that automatically writes your customized message in every group you are. With Facebook, you can also create targeted ads regarding age, gender, locality, hobbies and other useful things.
With Twitter, you can make a list of your friends so you can easily filter them after gender, age and so on and then targeting them with specific messages. There is a PHP Schedule Twitter Posts script for automatically posting to Twitter when you want. You can also post videos, pictures, and other stuff on Twitter and you can even use a feature built in the Jetpack plugin for WordPress that automatically posts on Twitter, Facebook and other social media networks the content you publicize on your website. There are similar solutions for other Content Management System.
For Instagram, you use your mobile software to post so you have special apps only created for mobile users.
If you target your friends and followers on social media networks you can make a lot of clients and will return back. You can use social media for feedback and instant support for your clients but also for different campaigns like contests and so on.
Improve SEO with Link Building
A well-known strategy is the link building where you create a spider network around the internet with links to specific pages of your website. You can use link building as a branding tool and influence the digital marketing by identifying influencers.
First you contact a partner and establish a deal where either you make a link/banner exchange or you pay for virtual space on his website where the link for your website will be. Try to create links at other websites from the same category as yours.
Avoid these Common SEO Mistakes
In the end, if you want a good SEO campaign you need to avoid mistakes such as:
- writing just for search engines instead of writing for humans first;
- writing useless content just to fill the pages instead of writing quality content;
- failing to update old links or to create new ones for new content;
- not using social media channels;
- neglecting user experience;
- not making reports regarding your results;
- duplicate content;
- sacrificing looks for content;
- forgetting the ALT Tag for images;
- expecting SEO results to take instant effect;
- not budgeting for SEO campaigns;
- skipping keywords, titles, and descriptions;
- using web elements that can’t be indexed (Flash);