Content management systems (CMS) are starting to dominate the way people create websites today. The traditional way of uploading static pages onto servers is becoming obsolete and even though some businesses still rely on this method, the majority of people do recognize its limitations, and opt for a CMS instead. A content management system is suite of tools, applications and software that support the creation and management of digital content. Content creation, modification and website management can be easily achieved even by users that don’t possess the vast technical expertise of a webmaster for example. A CMS is a server-side software, accessible through a web browser, therefore, there is no need for client software installation.
If you already have experience with website building, you’re probably aware of the many advantages of a CMS and you’re using one already. As a novice, however, you’re probably wondering why should you use a CMS for your website? To see why a content management system is your best choice for creating a website, read the top 10 reasons you should choose a CMS for your website:
1. Time-saving templates & themes
Instead of building things from scratch, content management systems like WordPress or Drupal come with out-of-the-box page templates that you can further customize and add functionality to create pages as needed, and maintain consistency as your website develops. Development and deployment times are shortened, allowing your website, blog, forum or eCommerce site be up and running in no time. Themes are also an advantage of CMSes as they save you time on coming up with a design for your website. Add plugins to the equation, and you will not want to go back to traditional website building methods ever again.
Another reason why you should opt for a CMS is because it gives those without technical acumen the possibility to quickly catch up with the know-how associated with using a CMS. One of the most feature-packed and user-friendliest content management systems is WordPress, which is used by professional and non-professionals alike given that it turns the management and maintenance of your website into a coding-free endeavor. WordPress is also an open-source and free software, so anyone can use it freely.
With technical skills and design creation removed from the process, you can focus on creating and publishing content on the fly. This allows you to focus on creating quality content, improve SEO, drive more traffic to your website, and achieve better conversions.
4. Supports multiple editors
If you need someone to manage your blog, another person to upload products and product descriptions, a CMS will allow you to give different permissions to different people to access certain areas of your website in a focused and limited manner, without the risk of exposing your entire website to changes made by unauthorized users.
5. Supports global changes
When using a CMS, making global changes on your website is possible without having to update or change individual files. Whether you need to change headers, the logo or other such aspects, you can do so across your entire website, therefore, expediting the maintenance and update of your content. It also gives you a lot of flexibility in implementing quick changes like replacing the design of a contact form or altering some aspects of a call-to-action button, or add a whole new design to your website. All these mean that you can better respond to the demands of your customers, which confers a certain fluidity to your website.
6. Supports advanced features
Through the use of plugins or built-in elements, you can add functionalities to your website like forms or event calendars that would be difficult to implement outside the confines of a CMS. The ability to implement these functionalities means that you can achieve things on your website that otherwise would be extremely time-consuming and unfeasible to create.
7. Increased security
CMS environments can be pretty secure, especially when used with trusted plugins and are regularly updated. If you choose to install many plugins, using a WAF (Web Application Firewall) will protect against vulnerabilities brought about by untrusted plugins.
8. Reduced costs
Out-of-the-box solutions like the CMS itself and its extensions that come in the form of themes and plugins reduce the costs of building a custom CMS or doing website building the old way. With time, as website owners become more versed in the inner workings of a content management system, the need for outside technical help also decreases, and with it the costs become lower as well.
9. Analytics tools
CMSs allow the integration of third-party SEO and analytics tools, which can give you an insight into the impact of your content on your users. These tools allow you to track the performance of your text-based content, landing pages, contact forms, call-to-action buttons, videos and other aspects of your website that are meant to engage your audience and build a strong and active customer base. These insights can help you optimize many of your website’s or online store’s elements like customer support, customer checkout process, contact form, etc. and see which changes convert better.
10. Full control
The fact that you can control every aspect of your website from the design to its content in a short amount of time is perhaps the biggest reason why you should choose a CMS for your website. A CMS is a business tool that gives you the power to assign tasks, supervise, check progress, and hands you all the necessary means to create and manage content in the most efficient and straightforward manner.
There are plenty of other reasons why CMSes are used for website creation. Their scalability, adaptability and customizability, and their immediateness are all elements that can help you keep up with today’s website design trends, user experience trends, search engine quality guidelines and industry guidelines. Your job will be so much easier with a CMS, and your time will be better spent on other tasks necessary for running a more productive business. You can run a website without a content management system, but why would you?