6 Major Reasons Why Your Blog Doesn’t Bring Money
It seems like everyone out there has a blog nowadays. And it’s not a surprise, since it’s a great way to have your voice heard, and to get in touch with like-minded people over topics you both appreciate. But, blogging can also be very lucrative if done right.
Still, it’s easier said than done, because most bloggers complain about the same issue. They have taken their time to set up their blog and post regularly, but haven’t really seen any real income, despite investing time and money. Sometimes, your blog just needs to be tweaked and adjusted in order to become profitable. If you are interested in finding out why your blog isn’t bringing in any money, as well as ways on how to remedy it, keep on reading.
1. You Haven’t Monetized It
OK, this one is pretty obvious, but it’s surprising how many bloggers think it’s enough to create a blog and just wait until the money starts rolling in.
When starting a blog, think about what you could sell with it. You can opt to show ads, and receive a commission every time someone clicks on them. You can also choose to run an affiliate blog and sell someone else’s stuff, if you don’t have any of your own. If you don’t have a physical product to offer, you can market your services, sell ebooks, courses, exclusive membership to your blog with more specific content, and so on. There are so many different ways to monetize your blog, without compromising its integrity.
2. Your Content Is Not Good Enough
Writing great content is a bit tricky. For starters, you need to pick a niche which is popular, but which doesn’t feature too much competition. Why? Well, if you are passionate about a subject and you are an expert on it, it’s not going to amount to much in the financial sense if only a handful of people are interested in the niche. On the other hand, where there is competition, there is money to be made, but not if there too much of it.
There’s other things, too. If you are writing solely for the search engines, your articles may come off as generic and without any real value, since they are solely there to target the right keywords. Still, no SEO whatsoever is equally bad, so make sure to balance the two.
3. You’re Not Proactive
“If you build it, they will come” is an approach which doesn’t work well for blogging. You need to work at getting your blog in front of your audience. One of the ways to do it would be to use social media to spread the word. You can link to your posts on Facebook, Twitter, LinkedIn, or Instagram. You can even use hashtags to take advantage of trending topics, or to spread awareness about your brand inside your niche.
One long-term strategy, which is extremely effective, would be to mention other bloggers and link to their blog and their content. In all likelihood, they will have their Google Alerts set up, or something similar, which helps them keep track of all the places that have mentioned them. If your content is good, you can expect them to link back to you, as well.
4. You Are Only in It for the Money
Of course, most bloggers out there are looking to earn money by blogging, but if that is your only reason for doing it, there is a very, very high chance you are not going to make it. The reason why the most successful blogs are what they are is because their authors, in addition to paying attention to the business side of things, are incredibly passionate about the topics they write about in their articles.
As a blogger, you will experience ups and downs, and if you lack the passion for it, you are more likely to give up at some point, especially if you haven’t earned anything. In addition to loving their work, great bloggers also know that it’s not just about what they want, but also about what their audience wants. They know their pain points, and more importantly, they know how to address them with their content and products they have to offer.
5. Your Blog Features Poor Design
These days, great content needs to be packaged inside attractive and eye-catching visuals. We are not just talking about adding videos, images, or infographics at your written posts, but also about the design of the blog itself.
Aim for an elegant and clean minimalistic look. Also, make sure that your pages aren’t crowded with too many ads, pop-ups, CTAs, banners, or links. But, even if all of those elements are balanced, your design may still be lacking because of the way your content is formatted. For instance, fonts which are too bright, too small, or too big look distracting and dated.
Also, if your posts feature huge blocks of text, you need to divide them into smaller sections, and add subheadings in order to allow your audience to skim it, which they certainly will do.
6. You Don’t Dedicate Enough Time to Your Blog
A lot of people blog just for the fun of it, or as a side gig to their regular job, and that’s great, but if you want to make it profitable, you need to dedicate yourself to it full-time.
It’s surprising that there are still those phony ads which advertise stuff like “I made $9,856 Month by Blogging Once a Week”. It’s even more surprising that some people think it’s possible. Even if you were given an endless supply of cash, you still wouldn’t be able to make your blog become huge, because blogging takes time and hard work.
There is no magic wand.
Making your blog profitable is not easy, especially if you are just looking to get some money out of it and nothing else. But, if you are doing it for the right reasons, it can be extremely rewarding, in every sense of the word. Good luck!