Your Real Estate Website Should Have These Features

For those who are looking to get into the real estate business, having a website is essential. Not only does it provide potential customers with an easy way to find you and your services, but it can also help build trust in your brand and establish credibility as a professional.

However, there’s more to creating a successful real estate website than simply setting up shop online. You need to make sure that your site has all of the features necessary for users to have an enjoyable experience while browsing through listings or searching for information about local areas.

In this article, we will discuss some of the key elements that every real estate website needs in order for it to be successful.

It Must Be Easy To Use

When designing a real estate website, ease of use should always be kept in mind. There are many different features that can be added to make the site more complex and attractive, but these shouldn’t come at the expense of user-friendliness and simplicity.

The best websites are those that allow users to quickly find what they need without having to navigate through a maze of pages. Navigation menus should be clear and concise, with the most important links being easy to find. Additionally, search functions should be prominently featured so that visitors can easily locate what they’re looking for.

The people behind the 4th largest home search site in the US note that the ability to quickly find what you’re looking for is essential and that it can be the difference between a user staying on your site or leaving after a few seconds. When it comes to real estate websites, a simple design and easy-to-use navigation are key.

It Should Include Good Visuals

In general, websites should make use of eye-catching visuals in order to draw visitors in and keep them engaged. High-quality photos, virtual tours, slideshows, and videos can all be used to give visitors a better idea of what the property looks like without having to actually visit it. This is especially important when listing properties that are located in different parts of the country or world. Additionally, graphics such as floorplans and diagrams can be used to give potential buyers a better understanding of how a property is laid out, what features it offers, and more.

When creating visuals for your real estate website, make sure that the images are optimized for both mobile and desktop. This means making sure the files are sized correctly, using a format that will load quickly on all devices, and utilizing high-quality photography and video equipment. Your visuals should also be original, as stock images can make a website look generic and unappealing.

It Should Include Detailed Property Information

In order to sell properties, potential buyers need to know what they’re getting into. This means providing detailed information about the property, including its size, location, amenities, neighborhood details, prices, availability, and more.

This information should be clear, accurate, and easy to find on the website. It should also include detailed descriptions of each property that can provide visitors with an overview of what it offers. Information should be organized logically and written in a way that is easy to understand.

Additionally, the website should allow visitors to filter properties by different criteria such as location, size, price range, and more.

Finally, it should also offer contact information for agents or representatives who can answer questions about specific properties or provide more detailed information. Providing visitors with an easy way to get in touch with a real estate agent is often one of the best ways to convert leads into buyers.

It Should Have an Easy-to-Use Search Function

A good real estate website should make it easy for potential buyers to search for properties. The website should have a clear and straightforward search function that allows users to quickly locate the information they’re looking for. Search terms should be relevant, such as location, price range, or the number of bedrooms.

The site should also provide filters so users can narrow down their search results. This will help them find the exact type of property they’re looking for without wasting time browsing through irrelevant listings. It should be located at the top of the page in a readily visible spot.

It Must Have Quality Content

Great content is key to having a successful real estate website. Your website should include a blog that provides helpful information to potential buyers, such as tips on how to buy or sell a home, recent market trends, advice on finding the best mortgage rates, and more. This will help establish your website as a trusted source of valuable information that users can rely on when making their buying decisions.

The content should also be optimized for search engines so that it can rank higher in search results and be more visible to potential buyers. This can be done by utilizing relevant keywords, creating meta descriptions for each page, and optimizing images with alt-text. Quality content is essential for a successful real estate website, as it helps establish credibility and trust with potential buyers.

Your content should also be optimized for mobile devices. Many potential buyers are now using their phones or tablets to search for properties, so it’s important that your website looks great and functions properly on all devices.

Make Use Of White Space

Your website should make use of white space to create an attractive, clean layout. White space allows visitors to focus on specific elements and reduces distractions. For example, you may choose to separate sections of your page with a line or image that blends into the background, and then leave the rest of the area blank.

This will help break up large blocks of text and make it easier for users to quickly scan the page. Additionally, using white space can draw attention to important elements such as calls to action or product images. To create a cohesive design, be sure to use consistent spacing across all pages on your website.

Include Multiple Visible Calls-To-Action

When visitors land on your website, they should be able to determine what action they should take. Calls-to-action are a great way to do this by providing prompts that encourage people to take the desired next step. These can include things like “Download Now” or “Learn More” and should be placed in prominent places throughout your website.

When it comes to real estate websites, the most common calls-to-action are “Contact Us” and “Search Properties.” While these are essential for every real estate website, you don’t have to limit yourself to just two options. By adding additional calls-to-action that serve specific purposes, such as “Connect with a Local Agent” or “Request a Property Tour,” you can make it easier for visitors to find the information they need and take the next step.

Including multiple calls-to-action ensures that each of your website’s goals is met while providing visitors with an easy way to take the next step. Furthermore, adding calls-to-action that are tailored to different user needs can help you convert more leads and achieve better results.

Additionally, it’s important to make sure that your calls-to-action stand out on your website by using contrasting colors and bold fonts. Doing so will draw attention to them and make it easier for visitors to find them.

Finally, don’t forget to test different versions of your calls to action to see which ones are most effective. This will help you optimize the performance of your website and ensure that you’re making the most out of your real estate website’s call-to-action elements.

Optimize For SEO

Having a successful real estate website requires optimization for search engine visibility. This means having quality content with relevant keywords, using metadata and tags appropriately, updating content regularly, and generating backlinks. Quality content is essential to draw people in; it should be engaging and informative, focusing on topics that are of interest to potential buyers or sellers in the real estate market.

Relevant keywords in headlines, titles, and throughout the body of the content will help users find your site when searching for property-related topics. Metadata and tags should be used to accurately describe each page on your website, while backlinks from other reliable sites can help increase visibility even further. Regularly updating content is also important because search engines like to see new and fresh content.

Designing a Responsive Site

Your website should also be designed with responsiveness in mind. This means that it should look great on all devices, from desktop computers to smartphones, and have an easy-to-use navigation system so users can quickly find the information they need.

Ensure that the website is designed using modern web design standards including HTML5 and CSS3, as well as responsive media queries. Furthermore, make sure the pages load quickly and don’t take too long to display different elements of the page.

Your website should also be built using a mobile-first approach, which means it should be designed for the smallest screen first, then adapted to larger screens. This will ensure that your mobile users experience a great user interface and don’t have to struggle with navigation or functionality.

Additionally, consider making use of features like geolocation technology in order to serve relevant content to users based on their location. This can be especially helpful when targeting potential buyers or sellers in a specific area.

The Right Hosting Plan

When it comes to running a successful website, your hosting plan is just as important as any other feature. It’s essential that you choose a reliable web host with enough storage and bandwidth for your needs. For example, if you’re expecting high levels of traffic, then select a hosting package that can accommodate that amount of data without slowing down your website.

You should also consider the security of your hosting package and make sure it meets industry standards for encryption, firewalls, and other safety measures. Additionally, if you plan to use dynamic content such as streaming video or audio files, then you’ll need a host that can handle this type of data for optimal performance.

Once you’ve found the right hosting plan, you can move on to the other features that will make your real estate website a success.

The Design of Your Real Estate Website

Design is often an overlooked aspect of real estate web design, but it’s essential for creating a successful online presence. A visually engaging and intuitive website design is key to providing a good user experience. Your website should be designed with your end user in mind, and it should be easy to navigate so that potential customers can find the information they need quickly and easily.

When creating a real estate website, you want to ensure that your design is both attractive and professional. This means ensuring that images, videos, and text are optimized for the web and that your website is compatible with both desktop and mobile devices. Branding should also be taken into consideration; the visuals should work together to create a positive impression of your business. Colors, fonts, and logo placement should all be carefully chosen.

If you need help with your website design, there are many professionals who specialize in creating real estate websites. They can provide advice on everything from choosing the right template to determining what content should be included and how it should be displayed. Plus, they will ensure that your website is optimized for search engines and works across all devices.


In conclusion, a successful real estate website requires careful planning and design. It should be responsive, optimized for different devices, have the right hosting plan, and be visually engaging and professional. Taking the time to create a website that is tailored to your specific needs will help you attract more buyers and sellers.

If you need help creating a great website for your business, reach out to a professional web designer who can help you create the perfect website for your real estate needs. In addition, make sure to create and maintain a blog or newsletter that provides valuable information for your customers and keeps them up-to-date on the latest trends in the real estate market.

With the right features, you’ll be able to attract more buyers and sellers in no time.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.