Pinterest Marketing – How To Customize Pinterest Profile?

In case you haven’t noticed, Pinterest is quite friendly towards small businesses in need of a social media platform to advertise on. This is because it is designed as a “catalog of ideas” but in a way that is useful to most social network users. As with any other social network, you can send messages to other users and receive the ones that they send you, any pins can be commented on and shared even on other social networks. Apparently, it works really well with Facebook for some reason.

Main Interface

Pinterest features a relatively simple and straightforward home feed, and this is usually the first thing that you will see after signing up and every time when you log in to your profile, be it Personal or Business. Of course, your home feed will be updated regularly on all the categories that you have selected or expressed interest in.

If you want a direct link to your profile, it is that little button with your name on it in the upper right corner of the main screen. Next to it is the button in charge of notifications including the ones connected to your profile.

Speaking of which, your Pinterest profile is designed to be aesthetic and relatively simple. In the interface section designated for your profile, you will find a Home feed button as well as many other functions. There is a search box, a button assigned specifically to categories, there is one for notifications as well as the link to any of your boards that you have set up. In addition to all of that, you can also review how many boards, pins, followers and likes you have at any given moment.

Basic buttons: overview

The home button is for when you want to get to your home feed and see what has happened since the last time you checked all the people and businesses you chose to follow.

The search box is what you use to search for stuff on Pinterest – you simply type out what you wish to find in the search bar, hit enter and it should bring up a list of matches that hopefully contain the stuff you wanted to find. If not, you will have to refine your search parameters.

The category button contains and is in charge of all the categories there are on Pinterest, and especially the ones that interest you.

The board button is for creating and managing your boards which in turn enable you to create and save your pins in any number of different ways that you want. There is no limit to the number of boards that you can create.

The notification section is for any and all updates regarding your profile including news, pins, messages you received and so on. Keep in mind that the most effective way of engaging other Pinterest users is arguably the message option.

How to change your Pinterest Profile

Earlier on (in the previous tutorial), we talked about a way in which you can convert your Personal Profile into one that is suited for your business, but this is not about that. This is about changing and tweaking your Pinterest profile in order to make it more visually appealing and maybe getting more customers in that paramount first batch.

If you ever need to edit your profile, whether you want to change the name, picture or description, simply follow the simple procedure we are about to disclose and you’ll do fine. The first thing you need to do is find the “Edit Profile” button which should be somewhere in the top right corner of the screen. Once you click on it, there should be a form popping out in your face with all the fields that you can alter in any way you see fit. After you are done, simply save your settings using the “save” button and the procedure is over. Your profile should now sport all the changes you have just made.

How to update your profile

Keeping your profile fresh and relevant is no small task, all things considered. Fortunately, the procedure is virtually identical to the one for editing, so things should be just fine. Now, all you need to do is figure out how to appeal to the desired customer base, but we cannot help you on this front, sadly enough.

Privacy and other settings

Next to the “Edit Profile” button there should be a gear, and it will lead you to a dropdown menu. There, you can either edit your settings, find additional friends, access the analytics section and/or make widgets (only for your Business Profile), contact Pinterest’s support center or simply log out. Let’s run them down briefly.

Edit Settings

This section involves various subsections, including the basics for your account (the email you are using, your password, the language in which the interface is shown, the country where you live, your gender – in case you got confused or something – and all sorts of options for your search history and privacy). Under the “Profile” section you can edit your profile just like using the “Edit Profile” button that we told you about. Finally, there are notifications and apps.

How does Pinning work?

In case some of you actually paid attention to our earlier tutorials, this whole Pinning thing should ring a bell. If not, listen up. Everything on Pinterest is published in the form of pins on your board. Facebook has posts on your wall, and Pinterest has pins and boards – almost the same thing, really. In any case, you can have up to 500 different boards at any given time, which should be more than enough for your needs. If not, simply open a new profile and continue. In addition, there is a limit on pins that you can publish, and it currently stands on 2 million. There can be up to 50,000 pinners on your profile.

Types of boards

The thing about Pinterest boards is that there are three types of them: Regular, Secret and Group.

The regular ones are for any ideas from any contributor, but are meant primarily for your purposes. If you want to make things more exclusive than that, however, a secret board is better. It is not only for things you do not want others to see, but also for the work in progress, when you wish to avoid any unwanted spoilers. The main difference is that collaborators can see them but your followers can not. You can make it public any time you want, but once you do this the process is irreversible. In other words, deleting it and creating a new one is your only solution if you want to make it secret again. Finally, there are group boards which also work like normal boards except people can pin things on their own rather than having to rely on the creator to do all the work. Keep in mind that categorization is important for these and other types of Pinterest boards.

How to categorize a Pinterest board

Pinterest categorization is not automatic, so you will have to do it manually. This process involves naming and determining the order, after which the board will appear on your profile. Keep in mind that not all boards have to be followed, as well as the fact that some boards are meant to have no followers. Multiple boards can be followed at the same time, but people can only follow those boards whose pins they actually like. This means you can choose to follow an entire profile or just a single board of your choice – or rather, those boards that you choose to follow.


Things are really beginning to get more complicated all of a sudden, but this is simply a momentary information overload and is nothing to be afraid of. So far, we have covered digital marketing as well as all the advantages it holds over the traditional one, social media marketing as a subcategory of digital marketing as well as some basics on Pinterest. If you followed our instructions carefully, by this point you should be able to open your own Pinterest account, edit some basic settings and convert your Personal profile into Business one and vice versa.

In this section, we talked about the main interface as well as things you can do with your Pinterest profile. Granted, things got more focused on Personal profiles this time around, but it is better to take baby steps in order to keep things slow paced. The basic settings are few in number and relatively easy to wrap your head around, so the only major predicament should be how to customize your profile in a way that other users and prospective customers might find original and appealing enough to sign up. Once this is out of the way, however, reeling them in will be child’s play. Unfortunately, our hands are tied in this regard, so this is one of those areas that your own talents have to shine.

Learn everything about boards, pins and images in our next tutorial.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.