Learning to perform the essential search engine optimization measures on your Joomla based website is necessary as even if you build the most intelligent and aesthetically pleasing site, it has not existed without proper SEO now. However, the problem many of the developers face is that they don’t have a baseline understanding of how to incorporate this SEO value to the website they build and how to optimize it for major search engines.
In this article, we will discuss a few useful tips for the Joomla developers to perform regarding ensuring on-page SEO measures.
Joomla on-site SEO tips
1. Creating Search Engine Friendly URLs
Creation of a proper URL is essential for SEO, whether it is a Joomla website of a non-CMS site. SEF (search engine friendly) URLs are found to rank better when compared to the generic URLs. SH404SEF is an ideal tool to be used for search-engine friendly website URLs. This can prove out to be both a blessing for the developers to add SEO value as well as a curse regarding many little conflicts which they may come across while trying to prepare SEO friendly URLs using SH404SEF. However, once if you master it, it can do many amazing things regarding SEF URL creation, and it is also fully worth the investment you make on it.
2. Putting Page Titles
There are many websites which make the most basic mistake regarding SEO, and you will be amazed to know how easily it can be tackled by having a proper insight. The most primary thing about it is that the page titles as ‘About Us’ and ‘Home’ can be used merely as menu text items, but never to be set as the page title.
May studies have shown that, with the latest search engine algorithms for page ranking, it is the page title which makes up to about 50 to 95% of the on-page SEO. Whatever it is on your page as an image, alt text, or meta description, the page title will play a key role in making the search engine crawlers identify the content as precisely as possible, same as what the users also perceive.
You should know that page title is what Google shows on its results page as the clickable link to a site, and as per on page SEO guide, a wrong page title means that you fail to communicate well with the users, which may inevitably end up in bad ranking.
3. Meta Descriptions
Meta descriptions are another area, which the search engine robots are quite careful about. Well defined meta descriptions work well in conjunction with the page titles. Page titles are what tells the users and Google what the page discuss about, and meta descriptions support this major objective and explain in more details about various sections included in the page.
In light of the content of this article, we can set an example as;
Page title: “On-Page SEO tips for Joomla.”
Meta description could be: “creating URLs, Page Titles, Meta Descriptions, Links / Anchor Text/Alt text for Images.
You may most probably use the page title as the H1 tag and then split the subtitles from H2 to H6. Some argue that there should only be an H1 tag on a web page. However, it may not be an ideal approach now.
If you tend to use only the words from your descriptions, there is a high possibility that you may get abandoned in the jungle of websites using the same terms. You can efficiently try adding more variations of the key terms to add more relevance to the topic and also create more value for the page title, headings, and meta descriptions.
4. Quality Content for On-Page SEO Value
Along with all the above, you need excellent content too to enjoy optimal SEO value. What we discussed above were all about mapping search engine crawlers and users to different parts of the content, but what is the point if the content itself is simply a waste of time for the users.
You may get an initial hype if you do all the structural framework correctly even with lousy content, but it will soon drop its ranking by being incapable of connecting more people to it and holding them back on the content. Only content which reads well can add any SEO value to your site pages over time. Everything else you do by investing your time and effort for SEO is good only up to the quality of content you plan.
Along with the above measures, it is also essential to have good anchor texts, using appropriate alt text for images and videos, anchor text for links to your pages, etc. Not just the on-page aspects, but it is also essential to practice the best off-page SEO approaches too to get end-to-end SEO benefits. Along with Joomla website development and maintenance, one also needs to be keen on the hosting services which can ensure maximum uptime and speed.