If done right, blogging can be a very lucrative business. It can also be a convenient way of making money from the comfort of your home or while travelling, but don’t quit your day job just yet! On its own, your blog (i.e. just writing content) is not likely to make you money. You’ll have to do more than just create content to successfully monetize your blog. Think of blogging as a platform that can help you generate money from various income channels. This includes promoting products on your blog, pay-per-click advertising, or selling your own products. All this takes time, but it can be done if you’re ready to put in the hard work, if you manage to find the right niche, and you’re able to deliver quality, every time, all the time.
Which are the most common ways to monetize your blog and maximize its earning potential?
Google AdSense is hands down one of the best pay-per-click advertising programs currently in place. Google AdSense has the advantage of being easy to set up and you don’t need any special technical knowledge to implement it on your blog. Once you have everything set up, Google will start placing ads on your blog and every time someone clicks on these ads, you’ll receive money.
A further notable advantage is that AdSense places ads that are relevant to the topic of your blog. This means that if your blog is about dogs for example, you can expect to see ads about dog food, pet toys, veterinary services, etc.
Be advised, however, that your application to Google AdSense won’t automatically be approved. Among others, the grounds for refusal include insufficient or inappropriate content, lack of unique content, poor site design, etc. Be sure to read the Google AdSense Guidelines to see if your blog is up to par with the requirements contained therein.
Also Read: Tips on How to Monetize Your Website
Sponsored posts and advertisements
Another way in which you can monetize your blog is to publish sponsored articles. Sponsored articles or promoted posts are an arrangement between you and an advertiser, whereby you agree to either publish a post written by the advertiser or promote the advertiser in one of your posts. For example, if you own a successful travel blog, you may be asked by a travel agency to mention them in one of your posts or to promote their services. For this, you can receive compensation either in the form of money, services or products.
Selling ad space or displaying advertising banners on your blog is another way to work directly with your advertisers, thus, cutting out the middleman and charging how much you consider fit. Let’s say you own a blog about gardening that has a lot of traffic coming in. You can contact gardening equipment or plant fertilizer companies to advertise on your blog. You can come up with pricing plans per month or per year.
This too, requires you to have a high-traffic blog, otherwise you won’t represent an interest for advertisers.
Product reviews and affiliate marketing
Successful blog owners are often asked to write reviews about different products or services. Be it a software or the newest make-up kit on the market, you can write product reviews just about anything. Of course, you have to write about things that are in line with your blog’s topic and that your target audience is interested in. You can get a commission from the sales that your product review generated via affiliate marketing.
Affiliate marketing can be done in various other ways, such as including text-link ads or in-text ads. This type of advertising requires you to sign up to a specific affiliate marketing scheme that will automate the entire process. All you have to do is refer visitors from your blog via banner ads, text link ads, etc. This type of product promotion is different from simply placing banner ads in that you will receive a commission only after the sales resulted from your visitors accessing affiliate links placed on your banners.
Sell your own products (e-book, software, photos, etc.)
Your blog is also an excellent platform for showcasing your own products and to maximize your revenue. Are you writing a successful blog about WordPress security issues? What better place than your blog to pitch your own WordPress security plugin? Are you a professional photographer? Circumvent the middleman and sell your photos on your blog!
Whether it’s a software or an e-book, if your product is good and in line with the theme of your blog, there is no reason why you shouldn’t give it exposure on your own blog.
Apart from selling your own products, you can also promote your skills. Your blog can be an advertising platform to monetize your tech skills, your cooking skills, etc. Are you a good financial consultant or online marketing adviser? Pitch your skills to your audience by letting them know that they can hire you as a freelancer. The good thing about this monetizing model is that you don’t necessarily need a huge amount of traffic on your blog. You only need quality exposure and for a few businesses to find you, and of course, to keep you busy with a steady amount of work.
Also Read: How Much Money Top Bloggers Make?
A common prerequisite of most methods discussed above is that you need a fairly high amount of traffic on your blog to be able to generate constant revenue. How can you drive more traffic to your blog? First and foremost, you need to have chosen the right niche. Writing about things that nobody cares about won’t propel your blog to successful heights. Next, you need to focus on creating content that has value both writing skills wise and creativity wise.
Consistency is another thing to keep in mind. You need to create content and update your blog regularly. You also need to make sure your blog has a good design that provides your readers a pleasant user experience. Lastly, you can’t neglect optimizing your blog for search engines, after all, that’s how your audience is most likely to find you.
Are you ready to take on these challenges?
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