How to Use Micro-Blogging for Building Your Online Presence
Short, bite-sized content pieces are becoming more and more popular on numerous platforms. Both computer and mobile users love to see eye-catching images coupled with short texts that entertain or convey a message in an easily consumable manner. Because browsing the web can only take up only a few minutes of most people’s day, they want quick bursts of information. The first 10 seconds a visitor spends on your site is often the most critical.
You have that window to show the visitor whether you have what he is looking for through small chunks of information. They rely on trustworthy platforms to deliver it to them and rarely do they get it through ‘surfing the web’. This is why your brand’s new strategy should be meeting your audience where they are and deliver the content to them. Giving them what they want where they are is how you hook them.
These kinds of posts are called “micro-posts” and they are the best for busy individuals who don’t always have the time to read lengthy blog posts and articles. This is especially true if they are business owners, which is why posting content in a quick and timely manner will work better. It will make your blogging efforts a lot more manageable and also attract new visitors. So, even though a lot of people don’t want to go near lengthy content pieces, you can still reach them in an easy and efficient manner.
Micro-blogging is a subtle art of posting unique and engaging content frequently. Creating very short posts that are well-suited for your target audience is unlike anything you’re used to so far if you are a regular blogger. But it won’t take long until you master it.
If you’re curious about exactly what benefits there are and how you can gain more exposure for your online business, you’ll find out in this article!
The Benefits of Micro-Blogging
Micro-blogging can accomplish everything that you would want from your online marketing endeavors. It can build solid brand awareness and help you get your business in front of your target audience. It also helps you grow your business network and gain more followers, partners and people you can cooperate with. With so much going on, you can also give your audience the most important announcements and see what kind of feedback you get from them.
A lot of blogs fail because they either fail to regularly update their content or don’t have enough time to do the research necessary for more lengthy articles that are filled with useful links and images. But a micro-blogging platform allows you to give your audience quick tidbits of info and have a massive group of people see it. You can easily gain hundreds of new followers within a few seconds. Micro-blogging can help you promote your already existing blog or any other venture you have online. Other than that, here are some of the core advantages of micro-blogging for your business.
It is the fastest and most efficient way to do content marketing. The average website visit lasts about one minute, so there is often no point in creating lengthy content. Most people are browsing the internet through their mobile devices, so they have another reason not to read long articles. They would rather choose to scroll through social media platforms and micro-blogging platforms like Tumblr to get their content fix. Micro-blogging platforms are fast reads, so they are made for readers who only need a quick dose of info.
- Provides easily consumable content.
- They don’t have to leave their favorite platforms.
- Easier for you to maintain your blog and audience.
- Helps you showcase specific types of contents.
- Easier to build a following (and generate income as well).
- Drives more engagement and discussions.
The Best Micro-Blogging Platforms
Social media is one of the most powerful tools for building brands and authority online. It allows you to have a powerful influence that will increase the number of your subscribers and sales. You need to go to your audience, instead of waiting for them to come to you. To do it right, you’ll need to know who your audience is and where they hang out most of the time.
Twitter is a fantastic social media platform for micro-blogging. It allows you to do some magic with 140 characters worth of information. You can deliver news, current events, and links and have a good conversation with your audience. It is easily the most popular micro-blogging platform on the web right now. It’s simply the best place to have chats, engaging conversations and share live video.
Who Twitter is For
People are most interested in tech, self-improvement, current events, business and others opinions when they visit this platform. These niches are the most successful on Twitter. Just think about what kind of advice or helpful information you can provide in 140 characters that relate to your business and passion.
The most popular photo sharing app is also the hottest social media platform that shows no signs of slowing down. It’s a great mix of the strengths of numerous platforms. It offers visual photography and delivers content in a simplistic manner like Twitter does, while having the intense engagement of Facebook.
To use Instagram as your micro-blogging platform, you’ll have to have plenty of photos to share. They should be high-quality images, not quick blog type graphics. Unlike on other platforms, Instagram allows you to add a caption to your photos with plenty of text and hashtags as well.
Who Instagram Is For
If you’re looking to build a strong brand or a business, Instagram is a great place for you to do it. You can link your profile to your website and with one photo and some commentary a day; you’ll drive more traffic to your site. Share scenes and photos that inspire you and that would be worthwhile to see for your audience. Find out what the trending hashtags are, so that people who are interested in your niche will find you more easily.
Just make sure you’re not making some of the deadly sins of instagram. This includes using stock photos, using a million hashtags in your commentary or adding links in the comments. These don’t work, so don’t do them.
Periscope is a new platform that has a lot of potential when it comes to micro-blogging. It’s really simple. You use your phone to create a live video feed of where you are and what you do at any moment in time. All your followers will receive a notification of you broadcasting and can start watching at any moment. It’s simple and the core model rests on the human desire to connect with others.
Who Periscope is For
Any kind of content that would work well on vlogging, would work well in broadcasting too. So if you prefer to post video content but don’t want to do too much of cutting and editing, Periscope might be the perfect platform for you. Everything happens on the fly, giving you a raw and uncut footage.
Periscope works great in four niches:
Travel Blogging – You can show a live feed of your unique trips and experiences. Broadcast while you’re hiking or visiting a special place.
Food Blogging – If you share recipes regularly, your audience will love to see how your food is made in a live feed.
Self-Improvement – Imparting some powerful ideas and answering your audience’s questions can be best done through a live feed.
Tumblr is one of the most popular micro-blogging platforms with millions of followers. But it separates itself from the competition by being a visual platform. Plenty of Tumblr accounts don’t post a bit of written content. This is why you can see miles of gifs, pictures and memes all over the place. If you have a lot of visual content, you should choose Instagram over Tumblr, unless you already have a large audience there.
Who Tumblr is For
If you’re building a brand around arts, creativity and unique visuals, then Tumblr will serve as a great micro-blogging platform. You can put your focus on niche-specific groups, which will make it easier for you to find the right kind of audience. Keep in mind however that the site is geared more towards teenagers and a younger crowd, rather than business owners or adults.
Facebook is a great place to get plenty of conversations and engagement going with your audience. It has the most users among any social media platforms, so the likelihood that you’ll reach the right audience is high. It can handle any type of content, which makes it very flexible and you can post larger chunks of texts too. If you’re looking to attract people to your personal profile, make sure they are able to turn on the function that allows people to subscribe to your news feed and it will be easy to get a discussion going with the right people.
Make your brand into a go-to source by sharing pictures, infographics, articles and videos on Pinterest. Create numerous boards and attract the right kind of niche audience. You can also use it to connect with other brands that have a network and work in a niche similar to yours. It can be a golden opportunity to expand your reach.
Who Pinterest is For
Pinterest is very flexible in the types of content it allows you to post. But remember that the great majority of its users are women. So it’s a perfect platform if you’re targeting a female audience, but you should choose one of the above mentioned ones if you’re going for a more general or a male audience.
Micro-blogging can be an extremely powerful tool, but only if used correctly. Here are a couple of tips that will help you make much better posts.
Keep Your Posts Short
Twitter is limited to 140 characters for a reason. It ensures that users keep their integrity and post only what’s most important. Also, shorter posts get retweeted a lot more. Because your goal is to drive more traffic to your site, you should make short micro-posts so that people will share them.
Frequency of Posting
Posting frequency is different for every brand, because it should be tailored for a specific audience. Just keep in mind that people are overwhelmed with information these days. So you shouldn’t go overboard with the ease of which you can create a new post.
Make sure that each of your post has value and gets a discussion going, because that’s what will get more traffic to your site and more engagement with your audience.
Keep Your Brand Image In Perspective
Because you’re working hard on providing informative or entertaining posts to your audience, it’s easy to forget about your brand’s image. You can easily get caught in one-liners as you create a multitude of short posts. So make sure that you read or even rewrite a post to make sure that it accurately represents your brand image.
Avoid Using Commercials
Micro-blogs shouldn’t be too much about self-promotion. You should talk very little about who you are and what you do and instead focus more on providing value to your audience. Start a conversation and hook them through engagement.
Use an Email List
Email is still one of the most effective and powerful marketing tools out there. It allows you to keep in touch with your readers in the long term. Almost every Micro-Blogging platform has an option for placing a link. If people click on it, than you can ask them for their email and have them sign up for more updates.
Using Micro-Blogging can be the next step or the first step for your business. It doesn’t mean that you shouldn’t use a regular blog or create an emailing list. Micro-Blogging should rather be an extension of your marketing efforts. Which platform you use and whether you pair it with a regular blog or not, should depend on what kind of content and engagement your audience prefers the most.
I hope you enjoyed reading this article and that we helped you learn something new!