How to Make a Website for Google AdSense?

Making your own website and making money with Google AdSense can be a lot fun and an engaging project if you take one mayor tip into account. Do what you love, do it in a way that you can enjoy it. Hence, build your website around a topic that you love or one that interests you and it will be a much more engaging experience for you and probably for your visitors too. Building something around something you don’t understand can cause a lot of confusion and can blur things up.

The pros of working with topics you are interested in are:

  • You don’t have to spend too much time with researching.
  • You enjoy your work a lot.
  • It’s easier to write content.
  • You can grab a good niche and make a nice authority website.
  • You’re constantly developing yourself with something you love doing.
  • Making good quality content is a walk in the park.

The list just goes on and on, but the most important reasons are these. The more knowledge you have in a certain topic or a certain niche, the better the quality and quantity of your content is, the more traffic you get and the more money you can make with Advertisements.

Making a quality website can be a lot more straightforward than you would think. People have an idea that it’s something you must have advanced tech knowledge to do, but in reality it has developed to the point where average users with a non-technical background can go ahead and build their own websites from scratch, without any extensive knowledge of HTML, CSS, PHP or any web technology for that matter. The two platforms that can greatly help you out with this are WordPress and Blogger.

Start Making a Google AdSense Website following These Steps:

  1. Buy a domain with a name that matches your particular niche
  2. Sign up to a website hosting company – we recommend BlueHost for this purpose
  3. Build your website and develop some content, build its pages, etc.
  4. Make an AdSense Account (steps will be provided) and start putting ads on your website with a plugin or by following a guide; most of the time you just have to copy a line of code.

You can go about these steps in numerous ways. Some website hosting companies offer free services once you register, but it’s always good to have your own paid domain. A website can be built in amazingly easy ways with a CMS (Content Management System) like WordPress or Joomla which allows you to build your website in with a What You See Is What You Get interface. You can skip almost all of the coding and make your website like you would make something with Microsoft Word or any design program.

So you don’t have to know any programming languages to be a good AdSense publisher. Those who make the most out of AdSense rarely know too much about coding actually.

Making a Good Website for Publishing Ads

As we discussed, one of your most important decisions in making a good website is choosing the topic you wish to build it around. There are some important guidelines and rules you have to go by when you use AdSense and we will cover them.

Choose Your Niche

So, this is the first step. Most people would write about anything that will have a good effect on their website’s SEO. The most popular niches are News, Technology, Blogging, Money, Mobiles, Reviews, Travel and so on. You can write on any niche you want to, but you should choose one niche. The reason behind this is because when you write about too many topics, it won’t have such a good effect on your SEO. Its best to write around one niche, cover as many topics as you can and make the quality as best as possible and you will take a step towards success.

Read: How to Choose a Good Niche?

Choose a Blogging Platform or CMS

You still have a website to build, so it is best to go with a well-known platform if you are not that much into coding. You can either choose WordPress or Blogger. Blogger is much easier for beginners but if you are willing to put some work into your blogs and be a professional blogger, than you should use WordPress. It is evident that having a site to publish ads on is of key importance, so building a blog around your niche is the first practical step towards making money.

Read: Comparison of Top Open Source CMS

Know How to Place Your Ads

It is important to place ads in such a way that users will want to click on them and to make sure that their placement is according to Google’s policies.

AdSense has very strict and enforced policies. If you violate any of their rules, you will get restrictions or even have your account rejected. It is very important to follow AdSense’s demand in quality and guidelines in order to have your account up and running. There is even a maximum of one 300×600 AdSense units you can have on your webpage. You can also put a max of two search boxes onto a webpage and an unlimited amount of link units.

Google has already based ad placements more on user experience. Your visitors are the blood in your web property’s veins so you must make sure that your Ads are placed in such a way that they don’t take much away from your content and your user experience is still engaging with having them around. It is a game of finding balance between the instructive and the irrelevant.

Read: Beginner’s Guide to Google AdSense

The following content unit sizes are available in Google AdSense: 28×90, 468×60, 234×60, 125×125, 120×600, 160×600, 180×150, 120×240, 200×200, 250×250, 300×250, 336×280.

We have found the most successful among these are the: 728 x90, 160×600, 336×280, 300×250.

The reason for these formats being the most successful because Google requires that their advertisers make various multimedia ads to show on their publishers’ websites. A lot of them don’t even buy all of the slot sizes, so they mainly go for these sizes because they won’t create their multimedia for all those other sizes. Go with the four of these units and you’ll get a lot more advertisers competing for your ad space.

Blending Ads vs. Ads with Contrast – This debate has been going on for a long time. Should your ads blend in with in with the color of your site or should they stand out to attract attention? You should always go with what is best for your users. How do you think they would enjoy your site more? Do you like ads popping up or do you like it when they blend into the interface? The choice is yours.

Textual ads vs. Image Ads – Some publishers swear that they make more money if their ads are limited to image only or text only, but in reality, the bids decide your income and choosing either of these would cut half of the bidding out of the game.

But maybe you do better with images only if it compliments your websites design, but keep in mind that you always have to make sure not to violate Google AdSense’s Terms of Service in any way.

Keeping both text and image advertisements to have maximum competition is considered the best practice.

Types of Ads you can Use

AdSense Link Units

AdSense Link Units do really well when they match the theme of your website and when they are placed above the fold. You can have an unlimited amount of link unit as long as they are within the context of your content. Link units come in various sizes.

AdSense for Search

For a large website that contains a search bar, these units do really well. There are a lot of guides you can use to help you set up your AdSense for Search, so we won’t cover this extensive topic here.

AdSense for Content

This advertisement is probably the most widely used one. The reason behind this is that it helps in getting good CTR.

Other AdSense Units

There are various units you can use like, AdSense for mobile, AdSense for Feeds, AdSense for games, etc. The costs of supporting ads like this are still unknown to many. Costs and revenues associated with these ads will vary with each product it promotes.

The Amount of Ads you Should Place

Google has already lifted its restrictions, so as long as your advertisements do not exceed the content, you can place as many ads as you like.

We suggest that you keep your Ads below 5 Ads per page. Stick with 3 or 4. But your blog’s layout should decide the amount of ads you should place. The decision is yours. You can be dynamic about how you approach this question.

As I said, you should always put your users first, so sometimes it’s good to keep 2 or 3 ads and have them perform better. Place them above the fold and keep combining image and textual ads to make the best out of them.

Attract Quality Organic Traffic

The main goal of the program is to attract potential buyers. If your traffic isn’t made of people who have the intention to buy something, then your traffic isn’t worth that much for advertisers.

Google considers organic traffic quality traffic and users who are logged into Google are much more welcome because they are easy to track.

The most competition is for English ads in the United States and other large English speaking populations like the Canada, UK or Australia, etc. So your best bet is to go for English ads.

Google keeps its eyes on traffic sources. It does this for various reasons, but mostly to eliminate invalid click. They also use the data they get from this to evaluate what kind of ads should appear on your site.

Read: How to Increase Traffic to Your Blog?

Creating an AdSense Account

Finally, we have come to the practical step of setting up your AdSense account. If you have your blog up and running with 6-7 posts, then you should go ahead to and register right away. You just have to fill a simple application and give some basic information and don’t forget that it’s free!

When you are done, there is an approval process to deal with. To apply and have your blog approved, you must have a running website with quality content that is well organized. This process usually takes 7-10 days.

When your earnings have reached $10 you’ll have to verify your address, because you’ll only be able to pick up your payment when you went through the process. Google will send you a PIN through post service, to the address you have given during your sign up. It takes about two weeks to do this.


We have given you most of the basics you have to know, to start working on your own website and make cash with Google AdSense. This article alone cannot cover all you have to know about making the best website you can make so do more research and constantly build your website until you find it good enough. I’m glad to have given you this info and hope to see you in our following article about tips for Google AdSense!
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David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.