Best Ways to Improve Your Blog Right Now!
It’s easy to think that getting your blog to perform better will take a whole website audit and weeks or even months of work. That is actually quite far from the truth, but it depends on how your blog is doing so far. But most of the time, you can steer your blog into a much better direction within a very short amount of time and with little work. You just have to do the right things for the right things to happen. You don’t have to reinvent anything or create new content to take your blog to the next level.
You can get a much better click through rate and more engagement with a tiny investment. All it actually takes is just 30 minutes of attention and following the simple steps I’m going to outline here.
Improve Your Click Through Rate (CTA)
There is not much magic or technical expertise involved in getting a good click through rate for your site. It only takes a few changes in strategic places and maybe changing a few links here or there.
Include Compelling Calls To Action
Remind yourself that you always need your readers to perform a certain action in order to push your blog forward and help you make more money. You can’t really do that without a proper call to action, because very few people in the world will think about helping you if don’t ask. Have CTAs that direct your readers to your content assets, eBooks, checklists or your money page.
Keep Your Content Links Up To Date
A good content piece has plenty of internal links and links that lead readers to external web-pages where they can get their hands on relevant information. If you have just updated the content of your website and haven’t linked to any external sources, than it’s lacking a lot of value, both from a SEO perspective and a quality perspective. Make sure that you have plenty of internal links as well, which link to other relevant content pages on your site.
Add links to your webpages where it is relevant and have your readers spend a lot more time on your site and find much greater value in it. This takes about 15 minutes to do and you’ll see much better results over time.
Get More Traffic From Old Posts
It’s painful to see that no one else is seeing the masterpiece of a blog post other than you. But that’s only because you’ve missed a mark. You can actually get your great post back on track and you don’t even have to rework too much. Just change some of these key elements within 10 – 15 minutes and enjoy seeing your good ol’ post getting better results.
First thing’s first, your post title. Your headline is the first impression your post makes and often the last. If your title seems dud or isn’t too compelling, than you should change it right away. If people don’t want to read it after seeing it, they are probably not searching for it in Google either. So spice it up, make it a bit provocative, invoke curiosity, urgency and make it relevant, yet short and sweet. To help you incorporate all of these aspects into your post title, check out the headline analyzer tool, it’s also a great way to figure out how your post’s title is doing so far. You can also use the Emotional Marketing Value Headline Analyzer.
Habitually review your content pieces to see if you’re targeting the best keywords you could. If the keyword you’re targeting has a difficulty of around 40, than just that one post will not push you further. You’ll definitely have to create more content around the same topic and the same keywords in order to rank higher.
Naturally, the best case scenario would be to choose a keyword that has a low search volume to start with. You don’t just have to get a lot of traffic but a lot of leads as well from your posts, so keep that in mind when you’re choosing your keywords. How much buying intention do you see behind them?
Reduce Your Bounce Rate
Bounce rate is the amount of attention a user gives to your site, measured in time. Google keeps track of how much time the user spends on your site and uses it as an independent ranking factor. Of course, if a user spends a lot of time with browsing your site, than Google will take it as a sign that you provide a lot of value and that your site is highly relevant.
To make that happen, make sure that you’re using content that’s relevant and that you have a lot of internal links. Having the user scout around the rest of your articles will keep them clicking for much longer.
You should also add in a YouTube video. Either create your own or find the one that’s most relevant for your topic. This takes about 1 – 15 minutes as it only requires you to scout around the videos and copy their link. If the user watches a 5 minute video, they’ll spend that additional 5 minutes on your site and help you improve your ranking.
Get High Quality Leads From Little Traffic
If you have created an awesome content piece that fits your readers perfectly, but you have very little traffic on your blog, than you have to make every bit count. You also have to get a lot more eyes on it. Here’s how you do it.
Extend Your Reach
You can extend the reach of your post amazingly well if you use paid advertising on Facebook and Linkedin, so go crazy with it. You have already set up your post to generate leads, so if you invest some money into making it happen, than there’s a high chance that you’ll get a great ROI. Thanks to Facebook’s and LinkedIn’s marketing features being so efficient, you can also tailor your posts to fit exactly those individuals that you want to target. If your post goes out with a much greater reach, than you can also gain a lot more followers for your social media channels, which will prove to be a great long-term investment.
Always Promote Your Highest Converting Blog Post
If you have created the post to attract more leads, than there’s a high chance that it’s already doing that job really well and can contribute greatly to the later stage of the buyer’s journey. Because you have a small group of potential customers, there’s a much higher chance that those people will find your content piece highly relevant. So make sure that you repeatedly share that content piece and target the right people during the peak points of the year.
Use Email Marketing
Chances are that you have already gathered more than a few email addresses since your blog was launched. If you haven’t worked too much on getting your reader’s email addresses than you should get down to it soon. There’s a reason people say that „the money is in the list”.
Even if you have been going all out with promoting your blog posts, not everyone who saw them will start following your social media channels. In fact, there’s a high chance that even if they follow your social media channel, they might have not seen it yet. So you need a way to reach out to those people as well. So grab that good old email list and share it with people. If you have changed something in your post, let it be the information or the keywords, that’s a good reason to share it again with people who have already read it.
Market Your Posts Twice as Longer Than You Took To Create Them
You should always spend all the time you need to create the highest quality post possible, but don’t just post it and sit back. In fact, take twice as much time to promote your posts and push it out on as many channels as possible. This will ensure that not a second you’ve spent with creating an awesome post will be wasted. It will even double the value you get back from them if you work hard on ensuring that plenty of people see it.
Looking at your analytics page and doing a proper diagnosis on what’s working on your post and what does not will help you get the most out of your content. There’s always room for improvement or repurposing for the content that you already have, so use new formats or add more value to them every time you can. This will re-engage your audience, gain new ones and help you achieve your goals faster with a lot less work. These tips will get you through the basics but always do more research!
I hope that you have enjoyed reading this post and that you have found the right tips that will help you run a better blog with a lot less work.