Guide to Google Analytics and Google Webmasters Tools

If you are starting your first website and looking to optimize it for Google, you should definitely consider using the Google Analytics and Webmasters tool. Both are free tools, developed by Google Inc, and helps webmasters all over the world to monitor traffic to their site as well fix errors. In this article I will present these two free tools.

About Google Webmaster Tools

webmasters tool search analytics consoleGoogle Webmaster Tools is a tool created by Google. It helps website owners, administrators, managers and SEO specialists to make their website popular on the Internet. You can enter at Google Webmaster Tools and go to the sign-in button using a Google account.

Once logged you can add a new website using the red button named “Add a Property”, just enter the URL of your website. The next step is to press the blue button “Continue” and to verify your ownership of the entered website.

There are several methods to verify an ownership of a website. It depends on your access type and on the sort of content management system you use.

First, you need to download the HTML file that has the name of the Google code. And next you need to upload it to your website’s root folder.  Then confirm the upload by going to the file’s link from your website. This is the recommended method by Google.

An alternate method is adding an HTML tag to your site’s home page, sign into your domain name provider. Another one uses your Google Analytics account or use your Google Tag Manager account. If your website uses a content management system such as WordPress you can enter either the Google Analytics or Google Webmaster Tools code. The last one is the easiest one. After you chose a method and you successfully did it, you need to press the red button named “Verify”.

If you successfully managed to put your ownership code, you can see your website listed on the homepage of the Google Webmaster Tools. Here you can see all your websites together with a thumbnail and address. It also shows new messages or critical issues together with a button: Manage property.

You can sort your website by property health or alphabetically. You can also see them either in detailed view or compact view.

At the help button located on the top left, you can see articles, help forum or send feedback. Next to the help button is the search console preferences. There you can set the message language, enable the email notification.

When you want to manage a website you can use the manage property button to delete or add/ remove users from the specific website.

At the All Messages tab, you can see all your messages in an interface similar with Gmail. At the Other Resources tab, you can see resources such as Structured Data Testing Tool. It checks if Google can correctly parse your structured data markup. It also shows how it looks in search results. Structured Data Markup Helper adds structured data markup to your HTML. Email Markup Tester confirms the structured data contents of an HTML email. The free Google My Business makes sure your business looks great on

  • Google Search,
  • Google Maps
  • and Google+.

In Google Merchant Center you can upload your product data to Google. You can also make it available to Google product Search. In PageSpeed Insights, you can find out how to make your web pages fast on all devices. Custom Search creates a customized search experience for your own website. Google Domains finds a domain name and build a website. Webmaster Academy helps you to learn how to create a great website with valuable content.

At the homepage, there are complex features for each of your websites. You can see them by pressing on the name of the property. These features are a dashboard where you can see

  • current status,
  • crawl errors,
  • search analytics,
  • sitemaps;

Messages where you can see only the messages about the specific property.

The next tab is the Search Appearance which has a submenu with

  • Structured Data,
  • Data Highlighter,
  • HTML Improvements,
  • Sitelinks
  • and Accelerated Mobile Pages.

In these submenu items, you can find tutorials and open source applications used to boost your website’s page rank.

The next tab is about Search Traffic and you can see here other submenu items such as

  • Search Analytics,
  • Links to your Site,
  • Internal Links,
  • Manual Actions,
  • International Targeting
  • and Mobile Usability where you can see many stats about your traffic.

The Google Index tabs have

  • Index Status,
  • Content Keywords,
  • Blocked Resources
  • and Remove URLs

items used to see details about the index.

Crawl is a tab with many items:

  • crawl errors,
  • crawl stats,
  • fetch as Google,
  • txt Tester,
  • Sitemaps
  • and URL Parameters,

all being useful for indexing with Google bot, especially the sitemaps. Which you need to upload manually or to point to the link where the file it is.

Security Issues and Other Resources are the last 2 tabs used for security problems and to boost popularity using other available resources.

About Google Analytics

google analytics search traffic overviewTo improve even more you can use Google Analytics to see advanced stats about visitors, visits, devices and even locations  where you sign in using your Google account. There is available a premium Google Analytics version, but it is not free.

Here you can also add websites and for each website you can see active users, cohort analysis, demographics, interests, geo, behavior, technology, mobile and benchmarking, users flow, acquisition, behavior and conversions.

Each page has extra options such as hourly, daily, weekly, monthly, gender, age, language, location, browser, operating system, network, devices and so on.

Useful is the feature that allows you to schedule reports with different categories of analytics.

You also have access to account settings, user management, all filters, change history, trash can, property settings, user management, tracking info, AdWords linking, AdSense linking, Ad exchange Linking, All products, postbacks, remarketing, custom definitions, data import, social settings for each website.

Additionally, you have for all websites the following options:

  • view settings,
  • user management,
  • goals,
  • content grouping,
  • filters,
  • channel settings,
  • e-commerce settings,
  • calculated metrics,
  • segments,
  • annotations,
  • attribution models,
  • custom channel groupings,
  • custom alerts,
  • scheduled emails,
  • shortcuts
  • and share assets.

Finally, if you want to be sure that your website is well indexed by Google Bot and if you want to see statistics and to set ownership you need to use Google Webmaster Tools and Google Analytics together with social media, SEO, SEM, content writing and design.

Website speed is also an important factor for ranking high in Google search results. To get great performance to your website, you need the best hosting provider. Check out the hosts we recommend and choose a reliable web hosting company for your website.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.