How to Grow Your Website’s Traffic Without Adding New Content
The general idea is that if you want to have more traffic on your site, you’ll have to create more content. The more topics and pages your blog has, the more opportunities you have to attract visitors to your website. Yet this isn’t actually true, far from it. There are other ways to generate traffic to your website, even though “content is king”. The most repeated sentence on the internet isn’t wrong by any means, but it doesn’t imply that you constantly have to produce heaps of blog posts in order to be successful.
Creating high-quality long-form content is a great way to get a high rank in Google and it’s the reason everyone and their dog is trying to push out as many blog posts as they can handle. Yet there are plenty of defiant websites that consistently generate large amounts of traffic without following this smart tactic.
If you have invested enough time and energy into building your website, you’re already sitting on top of a goldmine of content. You just have to audit, optimize and refresh it. You can also make use of the huge amounts of other resources that are within your reach.
When we work with content marketing, we often neglect the high quality content that already exists on our site. Which is why it’s great to take a step back sometimes and analyze what other opportunities are open for us. It would allow us to make use of what we have with less time investment and eliminating the requirement to start a new content piece from scratch. Getting traffic isn’t all about content; no matter how hard the “experts” stress it. Which is why in this article, I’m going to talk about how you can manage without creating any new content.
Simple Principals to Growing Organic Traffic
There are a few simple things you can do in order to set your site up to generating organic traffic by the hundreds of thousands. Just check out Upworthy and Airbnb for example. Upworthy relies on other people’s content and Airbnb doesn’t have much content on their site, other than a few short descriptions.
Work on Building Links – Link building is one of the most important efforts you can make to generate more organic traffic over time. Building a solid backlink profile through exposure on other websites is a great way to get more traffic from search engines. To make that happen, you only need to promote your already existing content, which I’ll be talking more about in the next section.
Ensure All Your Pages are High-Quality – If Google sniffs one of your webpages and doesn’t like its quality, then you’re likely to get a penalty. To ensure this doesn’t happen and you get the best results possible, you’ll have make sure that all your webpages count. They have to be useful to the visitor, informative and made in high quality.
Build More Pages – Even though quality comes before quantity, the more webpages you have, the higher the chances that you can rank for more long-tail keywords. Do this regardless whether your pages are content rich or not.
Try Numerous Methods – There are a lot of ways you can build backlinks, you only have to try more than you did before. You can take advantage of Quora or use a technique called broken link building. With it, you can even add one of your links into Wikipedia.
Remain Patient – If you’re not writing too many long form articles, than it will be harder to gain organic traffic quickly. But your organic traffic will continue to grow over time. No miracles will happen overnight, but you’ll definitely get better results if you patiently build your links.
Spend More Time With Promoting Your Pages Than Creating Them
Creating content takes a lot of time and effort which would go to waste if you don’t have enough people reading it. This is why it’s important that you constantly work on promoting your content as much as possible. A good rule of the thumb is to take at least twice as much time to promote your content than what it took to create it.
You should leverage any channel that would help you reach your target audience, especially social media. Post at least every day during peak hours for your audience, to get the most out of each of your posts. Use paid promotions too because it will help your post gain more traction. Working on this will also set your page up to be shared by others who have found it valuable.
Ask Site Owners To Link To You
Quality always beats quantity when it comes to link building. Even if you have hundreds of non-relevant links, you won’t get as far as you would with a high-quality backlink. Take advantage of any link building opportunity and strategy you can. The most promising, but most time consuming one is reaching out to relevant websites within your niche through email.
It’s very time consuming because your success rate will be about 10% and you’ll easily come across sites that want money for their backlinks. But even with that small success rate, you can achieve pretty good results. If you can score a backlink from an influencer in your industry, it will do wonders for your search ranking and your website’s traffic.
A great way to find influencers is through Buzzsumo. You probably have a bunch of blogs and names that you would want to link to your site, so go on and reach out to them. Just make sure that you’re doing it at the right time and in a strategic manner. Sometimes you only get one shot at reaching out to a new site, so make it count.
Promote Your Site In Blog Comments
You can also reach out to your audience by leaving helpful comments on other people’s blog posts. But by helpful I do mean HELPFUL and INFORMATIVE comments. Nobody likes the guy who just posts “Thanks for the info! Cheers! Mywebsite.com”. It’s incredibly annoying. So make sure that you have something to contribute to the conversation. Add value both for the readers of the article and the writer.
A good way to get started is by setting up Google Alerts, for relevant topics on a blog. When you get an alert that a new content piece has been published, jump over to the site and leave a thoughtful comment. If it’s something that’s helpful for everyone involved, people will be more than willing to come over to your site and see what you have going on.
Invite Guest Posts
Create a separate section on your site that is made for guest bloggers. Also, promote the fact that you’re accepting guest posts on social media and other platforms. This way you’re likely to attract a few writers that can really add value to your website, without you having to move a muscle. All you have to do is grace them with a backlink and you’ll have yourself a high quality content piece that you didn’t have to put work into at all.
Update Existing Content
It’s not big news that Google likes if your site is fresh and updated, but that doesn’t mean that you have to keep producing new content. It can stay updated if you update your already existing content pieces. You can always add new information from recent studies, or a new image you just came across that might fit perfectly to the topic. If you make even the slightest changes to update your post, it can give you a big bump in your traffic flow. Also, if you change the publishing date of your post, it will pop up at the top of your blog posts, making its date more recent in search results.
Frequently Re-Publish Already Existing Posts
If you have a successful blog post that has gotten old, there’s nothing stopping you from updating it and sharing it again on social media channels. You should do this anyway because publishing and sharing your blog posts over and over again, helps them stay in rotation and keeps attracting more visitors. You can do this by hand or use the Revive Old Post Plugin.
Add Long-Tail Keywords Into Your Content
Updating an older content piece can increase its performance if you add a few more keywords. Go to Google Search Console and find Search Traffic –> Search Analytics. It will show you which search phrases your visitors use that already show up in the results. You’ll find other long-tail key phrases on the list too. Include them in one of your articles about two to three times and see the results. You can drastically improve your traffic by doing this and you don’t even have to add new content.
Use Existing Content in New Formats
If you have an already existing blog post or any other content piece with a high informational value, use it on other mediums as well. Convert them into something new formats like a video, a podcast, an infographic, an eBook or anything else that could help you appeal to people with different preferences.
You don’t have to start from scratch and the information is already structured, so why not show it off in a different way? Half of the work is already done, so you only have to convert your content in a way that retains its information value.
Add a Resource Page
If you have plenty of good posts already written, than you can create a separate page that links it all together. You can create a page that will provide people with an overview that lets them know what your website has to offer and link to it so that others can find it. You can create resource pages for specific purposes, like providing useful tools for content marketing, or a list of useful tutorials in photo editing. Use any topic you have covered throughout with multiple blog posts. You don’t have to invest more than an hour of work and you’ll have a new way to gain more traffic for your website.
Use Infographics For Link Building
Visual information has a much greater appeal than written information, which is why the likelihood of other bloggers and website owners sharing your well-made infographic is very likely. If they do, it can serve as the perfect opportunity for you to gain more backlinks with each time someone uses your infographic. If you don’t know much about graphic design, just compose the information you want to include in a structured manner and have a freelance graphic designer do the work for you on Upwork.
You don’t have to work too hard if you’re willing to work smart. You can leverage the work you have put in over and over again with the right strategies. Invest twice as much time into promoting your content than making it and you’ll definitely get yourself a huge dose of organic traffic. It doesn’t have to be all about content. I hope that you have enjoyed reading through this article and that we have helped you learn something new today!