How to Get Google to Index My Website Faster?
Regardless of whether you’re adding new content to an existing website or you’re launching a new website, one of your top priorities should be to get Google to index your website as quickly as possible, so people can find it through search.
It usually takes some time for the Googlebot to crawl your site for new content to index, but let’s say you want to speed up that process. Is it possible to get Google to index your website any quicker?
Here we discuss some of the ways you can attract the Googlebot to your site. But first, let’s clarify the difference between crawling and indexing is, and let’s see what Googlebot is.
What is Googlebot?
Googlebot refers to Google’s web crawling bot or “spider”, which is encumbered with the task of fetching billions of pages on the web. Every time it crawls a website, the Googlebot discovers new and updated content to add to the Google Index, which is then processed to become searchable by people.
An algorithmic process is used to determine the sites to be crawled, the crawl frequency, and the number of pages to be fetched from each site.
Crawling vs Indexing
The process of going from website to website and discovering new and updated content is called crawling, while indexing refers to the processing of information and documents gathered by Googlebot during crawling. If the processed information is determined to be of quality, it’s added to Google’s searchable index.
As the Googlebot crawls web pages, it detects new content and links, adding them to the list of pages to be crawled. A list of website URLs from previous crawl processes serves as a starting point of a crawl, which is then augmented with sitemap data submitted by webmasters. Therefore, the two important elements in finding new indexable content on the web is through sitemaps and links.
Now that we’ve clarified what crawling, indexing, and Googlebot is, let’s look at the ways to get your new website or content indexed more quickly by Googlebot.
How to Get Googlebot to Discover Your New Website or Blog
Here are some great ways to speed up the indexing process of your website or blog:
Create a Sitemap & Submit It to Google Search Console
Creating a sitemap (an XML format list of pages on a website) and submitting it to Google Search Console helps Google discover all the pages and URLs on your website that might not otherwise be discoverable through the normal crawling processes.
A sitemap helps search engines to get the full structure of your website, telling search engines of the updates to your site, and how often your site is being updated, so it knows how often it should crawl it. This makes it easier for crawlers to retrieve new content more efficiently, and ultimately to serve it up faster in search results.
If you have a WordPress website or blog, you can use the Google XML Sitemaps plugin that will automatically create, update and submit your sitemap to search engines. Alternatively, you can use websites like xml-sitemaps.com to create your sitemap.
To submit your sitemap to Search Console, in the Dashboard click on Crawl -> Sitemaps, then in the upper right corner click on “Add/Test Sitemap”.
Submit URL to Search Console
If you have a new website, you can sign in to Google Search Console and although Google does not guarantee that all submitted URLs will be added to the index or when it will appear in their index, it certainly doesn’t dissuade anyone from submitting URLs to Search Console (“If you have a new URL, tell us about it here.”)
In Search Console you can even see how often Google is crawling your page by clicking on Crawl -> Crawl Stats. The higher the crawl rate, the better.
Install Google Analytics
This step may not directly make your new website discoverable by Googlebot, but it might put your site on the map of discoverable new sites. In any event, you’ll want to install Google Analytics for tracking and SEO purposes anyway.
Get Busy on Social Media
Creating social media profiles (Facebook, Twitter, LinkedIn, etc.) for your new website and sharing your new website on existing profiles will get you quick links to your website, which is one of the ways crawlers get to your site. Promote social sharing of your content and use social bookmarking sites like StumbleUpon, which can also help.
Create Offsite Content
You can guest post on quality blogs in your niche or submit articles to quality article directories, which will also help with getting inbound links. You can also submit press releases to sites that offer these types of services. These will also help get referral traffic to your website. Make sure, however, to stay away from spammy sites and spammy content, because Google will flag your site as spammy. For publishing your offsite content, use only authorative and reputable sites.
Add a Blog to Your Site
Adding a blog to your site will translate into more quickly indexed pages and even more visitors to your site. Google indexes blog content faster than it indexes static pages. You can test this out by writing a blog post and linking to the product when you add a new product page.
Use Google’s Feedburner for Blogs
If you have a blog that you want indexed more quickly by Google, you can use Google’s RSS management tool called Feedburner. Adding your new blog’s URL or RSS feed URL to Feedburner will let Google know about your new blog and updates to your blog. You submit your RSS feed and blog to top blog directories to get even more incoming links.
Getting organic search traffic to your new website or blog does take some time, but you can do your bit to speed up the process of getting Google to index your site and serve up your content faster. You could sit back and let things follow their own course, but why would you if you could start building your audience much sooner?