Expired vs. New Domains – Which One Should You Choose?

Domain names are the unique addresses that are used to access web pages and web servers. They work with the same principal as phone numbers do and can be accessed from anywhere around the world. This domain name system (DNS) gives every web server a name that is easy to spell and remember. But domain names play a much bigger role than being a simple technical shortcut.

They are a key component of a successful online presence. It requires a lot of thought and consideration to choose the right one for a business, because it is something you’ll have to stick with for years to come; just like you would with your company’s name. Your domain name is what will identify you on the internet, which is why you’ll have to find the domain name that fits your business perfectly and that will make it easy for users to find it and you to promote it. It is the first piece of marketing that visitors will see, so it’s important to use one that inspires confidence and trust in your brand.

It’s extremely important that you do this and do it the right way, which can be a time consuming process. You can also choose from already existing domain names that come with their fair set of advantages and disadvantages.

We’ll help put things in perspective and also show you the right tools and principals for getting you or your business the best, most powerful domain name possible!

So, How Do You Choose The Right Domain Name?

Choosing the right domain name remains to be an art to this very day. There are a lot of factors to take into consideration and a lot of ways to go about it.

The goal is to craft a simple yet powerful name that should be as short and as easy to remember as possible. There are a number of steps you can take to ensure you find a domain name that works best.

Make it simple and easy to spell

Create a simple yet compelling domain name that will become a household name. It’s crucial to make its pronunciation and spelling as fluid and as intuitive as possible. There is a reason why the names (or maybe even notions) Facebook and Google were spreading so fast. Your domain names should roll off people’s lounges and fingers.

Three and four letter domains get picked up pretty fast because they are easy to spell and really easy to remember. They also ensure that most of your users won’t make typos when they are trying to type it into their address bar. If it’s too long or too complex, they will be more likely to make typos. Make it short and memorable by composing it of only one or two words.

Most of the top 100,000 websites have about 9 characters. The top 100 are all very simple and the longest has 17 characters. So keep it under 15 characters, to be sure. Also, avoid using any hyphens or numbers because they just make it more difficult to spell or pronounce.

You’d want a domain name that is easy to say and hear on the phone. Just go up to your friends and ask them to pronounce and spell your domain name to see how well it’s working.

You should also use correct spelling instead of trying to make your domain sound trendy such as Flickr. This will make it easy for people to go to your site directly once they hear someone pronounce your domain name.

Creating your domain in such a way will make it easy for people to share it with each other and to ensure that it gets a lot of word-to-mouth exposure. So just keep it smooth and punchy to help it get some traction.

Make it unique and brandable

It’s pretty generic thing to say, that your domain should be catchy and unique but it doesn’t change how important it is. There are millions of domains registered on the Internet so having a domain that is memorable and stands out is essential to its success.

A brandable domain name means that when someone hears it, they will know intuitively that it’s a brand. You should avoid using generic keyword strings because they’re just hard to stick in your brain. For example, eBay is a brandable domain name while “AuctionsOnline” is generic.

A catchy domain name will stay in peoples’ memory and it will ensure that that word or name can only be associated with your website. It should also hint the products or services your company offers.

The first thing to rely on is your creativity. You can also use a number of different domain name generators and domain name search engines that will give you suggestions and any info that is necessary.

You can visit some of these domain and business name generators:

The names of these websites are also a great representation of what a unique and brandable name looks like.

Focus on SEO as well

Having keywords in your domain is important from a SEO perspective. It tells search engines what your website is about, the same way as it does to your users.

This task might be difficult and requires creativity because it’s pretty hard to find good domains with specific keywords that aren’t already taken by someone else. But be sure that you’re not awkwardly stuffing keywords together and creating a domain that sounds very generic. If you’re creating a domain name with specific keywords, put them at the beginning of the domain name, that’s where they’ll give the biggest boost for your ranking.

Use .com As Your Domain Name’s Extension

The most popular domain name extension is .com, the second is .net and the third is .org. There are also some niche specific, premium domain names as well, such as .kitchen, .gift, .expert, .diamonds and so on. Although these might sound fresh and very unique, they are untrustworthy. And being the most popular, .com extensions are the most memorable ones, because .com is most people’s first association when they’re thinking about a website.

Other popular domain name extensions are:

  • .info: which stands for informational sites
  • .net: internet infrastructure websites
  • .co: it stands for commerce, company, community
  • .biz: business use
  • .me: resumes, personal sites, blogs

If you choose to use some of these domains as well, you can. They can be set up to redirect users to your primary .com website.

Make a Move as Fast as You Can

Whether you have created your own domain name or have chosen to buy an expired one, keep in mind that domain names get sold pretty fast. If you decided on your domain name, register it as soon as possible to prevent anyone else from doing so.

Also, don’t be afraid to pay more for the best domain name possible if you find that someone else has already registered it.

Buying Expired Domain Names

Once a website’s owner doesn’t want to continue supporting the site or is no longer profitable, the domain name becomes expired after a certain period of time. It can then be bought by someone else.

From a SEO perspective, some expired domains can be highly valuable for your business. If you find ones that match your keywords and business niche, you can turn it into a goldmine. It’s a classic move to boost search rankings. If the domain had good authority, there are already a number of backlinks pointing to the domain. Much of the SEO related work is about link building. If you’re starting a website, having 100 links already pointing to it is advantageous.

So basically, buying an expired domain can give you a mayor head start.

But it can also come with its own set of drawbacks as well. There are a number of variables involved, so always make sure you’re doing enough research.

The Advantages of Buying an Expired Domain

Basically, old domains rank better in Google based on a simple principle. The longer the site was there, the better the chances that it’s not a spammy website.

Already existing backlinks

Building backlinks is an important part of setting up a new website or blog, because it boosts SEO. If you buy a good, already existing domain, then most of the work is done by the previous owner.

Has incoming traffic

If the website has been used a bit more extensively by someone else, chances are good that it already has some traffic. It is great for analyzing incoming traffic patterns and to set up content for your site accordingly.

Some SEO factors are already in place

For starters, if the domain is older, then it will have an advantage over new domains in SEO. Domains that have been registered for a few years can be easily used to get up to Google’s top results page. They also have a good rank in search engines which would take a lot more time to achieve with new domains.

They can be more profitable

A lot of businesses require already established domains for they website, because of traffic and strong backlinks. These could convert to some good profit if they know how to convert the traffic.

The Disadvantages of Buying an Expired Domain

Do a lot of researches before you buy an expired domain because there are also a lot of risks that are involved. Some expired domains might seem like they are a solution for your SEO efforts, while they might actually be huge pitfalls.

What you see here is more of a list of advice than certain disadvantages.

They can cost time and resources

Most of the times when you want to purchase a domain, you’ll have to visit domain auctions and bid on domains. This can sometimes turn into an all-out bidding war, where people are just throwing money on the table. It can force people to pay more than what that particular domain is actually worth.

Reputation can be a bad as well

If it was a domain that has a lot of years behind it but was associated with any disreputable companies or organizations that got blacklisted by search engines, then you should avoid it.

Tips for buying expired domains:

  • Do plenty of research
  • Make sure that it doesn’t have a fake page rank at SEOMastery.com by using their fake PR detection or by using other Fake PR checkers.
  • See if the expired domain is banned by Google AdSense with the AdSense Sandbox Checker.
  • Make sure you know domain authority and page authority factors as well. You can do that on Moz’s website.
  • Check if it’s on Google’s ban list with Google’s banner checker.
  • See which website was running on the domain before it got expired.
  • Contact who you intend to buy the domain from and ask for as much information as possible.


Creating or finding a unique domain name isn’t easy on the ever growing World Wide Web. But it is very important to do a good job at it, because it will be the first impression that you give about your business.

If you use some of these tips, tools and do plenty of research yourself, you’ll find the domain name that works best for you.

I hope that you enjoyed reading through this article and that you’ve found a lot of useful information!


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.