6 Tools to Edit & Create Video Content for Your Business

In the past few years, video advertising became so popular and effective that now essentially every business should provide its own video content on a regular basis. You simply can’t afford to leave it out of your repertoire, otherwise your business will suffer the consequences.

There are plenty of big names in the business that provide high-quality video content, spending a huge budget to satisfy their customers. However, if you own a small business with a smaller budget, it doesn’t mean you can’t be as competitive as the big guys. There are various creative tools available on the Internet that can help you edit and create the video advertisement or any kind of video content you want for your website.

Video marketing is the main contributor in generating organic traffic for websites today. More traffic also means an increase in the conversion rate of your website. While spending so little on video advertising, you can ensure a growing number of customers for your business.

Before using this effective marketing technique, you need to prepare the main stories you want to popularize your brand with. Explain how your products work, how you want to solve certain problems with your services and communicate with your audience in a way that builds up their trust. Videos and infographics are easy to digest and also more enjoyable than textual content.

Why You Should Create Video Content?

Now here we come with the facts. First of all, online businesses that regularly use video content for advertising experienced a 49% faster revenue growth on average over those who didn’t practice video marketing. If you add video content to your page, search engines will consider it more detailed and relatable to visitors, giving it a better rank.

Researchers say that in 2019, people consuming videos on the Internet will be equivalent to 80% of the overall online traffic. The sooner you start building up your online presence with video marketing, the better. Let’s see some more statistics. You can find numerous tips on the Internet on how to improve the landing page of your website, ensuring a better first impression.

Adding a good video to your landing page leads to an 80% increase in conversion rates on average. When it comes to email marketing, make sure to send a video as well and usually it doubles or triples the amount of people that click on your offer. Researches show that there is a 64% higher chance for people who watch your videos to buy your product or service.

Video content also guarantees that people will share your content more. Compared to other content formats, a video has an additional 39% chance to be shared on social media. This is mainly because people find it much easier to digest and form an emotional connection with visual content, while textual content is simply not that engaging.

Best Tools for Creating Video Content

In order to create a successful video marketing campaign, you need to find tools for video editing and analytics. There are tools that also allow you to create animations which is a great way to create unique and engaging content that represents your brand.

There are plenty of these tools available on the Internet with mixed reviews and it’s not that easy to decide which one would be the most beneficial for your business. Some tools can work online and offline as well, depending on how you want to use them. In the following list, you can read our short review about the top 6 creative tools in our opinion that can help you in promoting your brand.

animoto1. Animoto

Animoto is easy to use and it’s a great option for businesses and bloggers as well. It’s an optimal tool whether you want to create a simple vlog or a video explainer for your company that attracts customers. The main features include adding a voice-over, text overlay, split screens and you can easily create video collages too.

Animoto allows you to create high-quality videos from simple photos and short video clips. For an online business that wants to present its products, company events, blog posts or anything else in a video format, this tool is more than enough. By using this cloud-based video creator, you also get access to music tracks that are commercially-licensed and can be used in your videos.

When you are done with your video, it’s only a single click away to share it on social media. With a premium plan, you can download your video in 720p or 1080p. The only downside of Animoto is that there are not that many templates available.

Their Personal plan is the cheapest one and it costs $8/month with 720p quality videos and an Animoto logo will appear at the end of the video. With the $22/month professional plan, you can get rid of the logo and you can add your own. The videos are 1080p and grants you additional customization options. The third one is the Business plan for $34/month that comes with the most benefits. These prices require an annual subscription which saves you 50%.

powtoon2. PowToon

PowToon is basically an intro creator which is optimal for creating explainer videos and product overviews. Businesses have a huge potential with PowToon to create a successful marketing campaign, be it an animation or self-recorded video material. Based on user feedback, people can create high-quality videos with the editor within 20 seconds.

It can certainly save you some time and also provide you content in various different formats. This might come in handy when you need to optimize your video content for specific devices. With PowToon, you can unleash your creativity and create outstanding animations and it takes only a few steps. The interactive interface will guarantee that you won’t get lost or confused during the process.

Once you created your video in PowToon, it takes only a couple of clicks to upload it to YouTube. If you want to use it for free, you can only create a 5 minute video with basic quality while using their 100MB storage. They will also put a watermark on your video.

However, the Pro membership for $19 per month already gives you access to most of their features. These include unlimited soundtracks, 15 minute HD videos, 2GB of storage, 24/7 support and much more.

wideo3. Wideo

Wideo is one of the video editing tools that is definitely popular among businesses. It’s user-friendly, doesn’t require much experience in video editing and leads to fast results. If you want new videos, animations or even audio content for your business, you can’t go wrong with Wideo.

The features in this tool allow you to generate professional videos that will help you stand out of the crowd and attract more potential customers. Another reason why so many companies use Wideo is the easy and fast sharing options the platform provides. Wideo ensures successful campaigns on social media by offering a wide range of templates you can use to advertise in a unique way.

Get ready to create personalized email campaigns which is one of the most beneficial features in Wideo that helped lots of businesses increase their click-through rate. Advertisements, product overviews, video explainers, vlogs, and guides can be all be personalized by adding business logos, soundtracks or imagery.

Wideo offers three plans and you can try each one for 7 days. Their Basic plan is very limited with 1-minute videos, 20 templates, 5MB of storage for $19 per month, but at least the videos are in HD. To unlock everything including the support and get unlimited access, you need to subscribe to their Enterprise plan for $79 per month.

wistia4. Wistia

Wistia provides plenty of features that might come in handy for both big and small businesses that want an easy and effective solution for marketing purposes. With an interactive interface, it allows you to create HD videos and animations that will help you get the attention of your audience. But that’s only the tip of the iceberg.

The analytic tools provided by Wistia will help you create marketing campaigns that meet your expectations, leading your business to greater conversion rates. You can get accurate data about how your campaign performs, measuring its results at any time.

After you created a video with Wistia, the results can be monitored with a heatmap that shows how your viewers behave. It will show you the timestamps where people stopped watching your video, how many times they watched it and viewers who skipped the video completely. With this information, you can decide which part of your video needs improvements.

Wistia also guarantees a wide range of formats so you don’t need to use additional software for converting your content. If you want to use it for free, you will be limited to 3 videos but the standard features are available with every plan. These include all the analytics, unlimited users, sharing, embedding, a customizable player and the ability to integrate with other useful software.

Their Advanced plan depends on your business goals and you need to consult with their sales representative first. However, the Pro plan is always available for $99 a month and it’s recommended for professionals.

viewbix5. Viewbix

By choosing Viewbix as a video editing tool, you can make your video marketing campaign available for numerous platforms. If there are more places where people can find your high-quality content, it will ensure you a solid growth in your customer base. Viewbix is such an intuitive and fast platform that you can produce HD videos within a few minutes.

Recording audio and video content on the go has never been easier. If you take a look at its design, you can see that a clean, minimalistic interface welcomes the user which is quite straightforward to use. In case you already have audio or video material prepared for your video campaign, you can always add them for editing with a single click.

Then, it’s only a few steps away to create your professional videos. Once the video is ready, it can be shared on the popular social media websites and other platforms as well. Adding call-to-action, company logos and referral links is also a piece of cake. With Viewbix, you also gain access to a set of analytics tools that can help you in improving your marketing campaign.

If you want to use Viewbix, you can download it for free. However, businesses usually need more than one user for managing their campaign and in that case you need to contact their sales representative.

wirecast6. Wirecast

The reason why Wirecast is different from the other tools we reviewed is that it’s mainly used for live production. It allows you to start your live stream for business events, educational purposes, introducing new products, interviews and more. Another essential feature of Wirecast is that you can capture camera feeds including iOS 8, web feeds and microphone as well.

As the best video editing tools right now on the Internet, Wirecast also supports numerous video formats. It’s also a full-featured editor that ensures easy editing, recording, and importing video material that you previously prepared. When your content is ready, it can be instantly shared on social media.

Wirecast is recommended for everyone. Bloggers who want to entertain their audience with live streams and vlogs and businesses that want to promote their brand will both find it highly useful. You can download it for free but the platform will add a video and audio watermark to your live stream.

To get rid of the watermarks, you can either buy the Wirecast Studio for $695 or the Wirecast Pro for $995. The Studio version allows you to have a conference with two people and YouTube, Facebook, Twitter streams. Also, they add the NewBlue Titler Live Express worth of $149 that lets you create animated title designs. The Pro version lets you have a 7-man conference and you can use 3D virtual sets, ISO recording and much more.


Video marketing should be an essential part of the marketing strategy of every business today, both big and small. More and more people consume video content every day and they even prioritize it over textual content or imagery. With this being the case, a business can hardly keep up with the competition without video marketing.

Maybe it was costly in the past, but today there are plenty of affordable tools available that are easy to use. We presented you the most popular tools available right now that guarantee you quick results while saving you money that you can spend on something else. After you picked the one that satisfies your needs from our list, you can start creating your video campaign with ease.

As video content became a basic requirement on the Internet, the most effective way to stand out from the crowd is to create unique content that tells a story about your business. By choosing one of these tools, you can make the technical part much easier for yourself and think more about the creative part of the task.

Get ready to increase the conversion rate of your online business while making your brand more appealing on your blog and social media at the same time.

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on RedditPin on Pinterest