Divi Theme Review – Probably the Best WordPress Theme?

We have finally reached a time where building astonishing web pages without learning to code is more simplified every day. Divi is a powerful multi-purpose theme that does just that and more. It combines a customizable theme with a very practical page builder. Thanks to this, it’s possible for anyone, even a non tech-savvy person to create the website he/she envisioned.

Divi is great but it isn’t perfect in every aspect. It has a huge selection of options which can sometimes get overwhelming and theme lock is an issue. Other than that, there is a lot to talk about and even more to be happy for when we’re looking at Divi, which is why I choose to review it.

Divi makes site building and A/B testing an absolute breeze. So not only will you make a beautiful design with it, but you will also be able to fully optimize it. In this review we’ll dive deep into why Divi is so successful and what noteworthy features it has inside its theme builder. So, without further ado, let’s get down to it.

The Kind of Sites You Can Build With Divi

This is the first thing everyone needs to know, because they need to serve a very specific need with their website. Divi is a multipurpose theme, so it can handle most things you would throw at it. With that said, you can build portfolio sites, restaurant sites, blogs, small business sites and so much more. It’s all a fair game, because you can even build an eCommerce site with it if you use it together with WooCommerce. However, a dedicated WooCommerce theme will always be more compatible.

Divi’s Page Builder

As I mentioned, the page builder is one of Divi’s most outstanding features. However, it isn’t the best page builder out there but it can easily earn second place without trying too hard.

Naturally, Divi’s Theme Builder was designed to integrate well with the Divi Theme. It will prove to be a powerful theme builder once you combine it with a theme and take full advantage of its functionality. With it you can edit both the frontend and the backend of your website.

  • When You’re Editing The Front-End – Divi has a what you see is what you get page builder, so everything you see will be displayed exactly the same way as your users will see it.
  • When You’re Editing The Back-End – You edit everything in generic columns and boxes. It’s a good way to create a page’s layout but it doesn’t work so well when you want to put the finishing touches on your site.

So How Do You Build a Webpage With Divi?

Divi made things as simple as possible. Once you have installed Divi onto your WordPress site, you’ll see a massive purple button that says Use The Divi Builder. The only thing you have to do is click the button and you’ll be taken to the Divi interface.

If you want to go all in, you can start with the backend builder, but it will take some getting used to. The visual theme builder is much more intuitive in my opinion. Being so simplified, Divi’s designs consist of two main concepts:

  • Columns and Rows – These serve as a framework into which you place your website’s content.
  • Modules – These are the elements within you website that will actually display the content. For example, you can add the Button module to add new and stylish buttons to your designs.

You can use Divi’s modules on every content piece you want to create. There is a massive selection with 28 modules you can choose from with options like blog, circle counter, portfolio, gallery, testimonial, etc.

Once you have created a design you like, you can save it into the Divi Library and reuse it later. It will be very useful when you create a beautiful layout that you’ll want to use on the rest of your webpages. Once you want to use it again, you just have to insert it with a few clicks and it’s done.

While you edit your pages you can easily undo anything if you mess up. If you’re familiar with this feature in Microsoft Word, you’ll definitely know how to use it in Divi.

Divi Works Rally Well With The WordPress Customizer

One of the best things about Divi is that it works hand in hand with the WordPress customizer, which I really love. The WordPress Customizer is one of its most useful features. It allows you to customize your website in real-time. You don’t have to save the menu setting, see a preview and only then check out how the live version of your website unfolds. You can see all of your edits in real time, which makes working a lot more fluid. Since Divi uses this Customizer, you can instantly see any change you make on your website.

You can customize your theme in two different ways:

  • Customize the styles for your theme
  • Customize the styles for individual modules you use in the Divi Builder

The first way is pretty much standard for most themes out there. While the second one is unique to Divi and shows off why it’s great to have your page builder completely integrated with the theme you’re using to build your site.

Styling Your Website With The WordPress Customizer

You can customize your theme with a wide variety of options like color schemes, menus, blog, widgets, static front page and so much more. You can even customize very specific things like the size and style of fonts for different mobile devices.

Styling Divi Builder Modules With The WordPress Customizer

Divi really stands out of the crowd in this regard. It allows you to use the WordPress customizer to set how your modules should look. Right now, there is no other theme builder that does this that I know of. With it, you can set defaults for how each of your modules should function and look, which makes working with Divi a lot easier in the long term.

Using Premade Layouts

Just like any self-respecting design software, Divi has a set of premade layouts that you can use to avoid starting from scratch. So you don’t have to start building a website from nothing and you can work with one of Elegant Themes’ professionally designed layouts. These are always available in Divi’s library and can be loaded with a few clicks.

For example, if you need something basic like a sales page, coming soon page, a landing page, our team page or a contact us page, you just have to load one from the library.


Other Notable Benefits of Divi

While the most important feature of Divi is the site builder, Elegant Themes have added a lot of other useful features into the mix. These make it a lot more useful and have established Divi as one of the best options on the market.

A/B Testing With Divi Leads


Marketers can rejoice as they can do some pretty decent split-testing on their new design. You can optimize your website and ensure that it’s as effective as it can be. Good A/B testing features cost a lot of money usually if you want to add them to WordPress in the form of a plugin. But Divi integrated it, making the deal even sweeter. Use Divi Leads and enjoy using one of the best A/B testing software available for WordPress.

The Theme Options Panel

The theme options panel has a long range of options for styling your website’s layout, navigation and optimizing it for search engines. It’s a great feature packed section, but it is also the place where beginners might feel overwhelmed. There are just so many options that a lot of people will not have any idea about. It would have been better if they integrated all of these options into the WordPress Customizer.

However, if you manage to wrap your head around this panel, than it will give you a lot of control. It even lets you add custom code snippets into the <head> or <body> section of your website. This way, you can easily integrate tracking scripts and various other features without having to dig deep into your website’s code.

The Role Editor


Even though you can already manage user permissions pretty well in WordPress, Divi has its own. You can establish user roles and set who has access to what. You can customize access to things like:

  • Theme customizer
  • Page Options
  • Divi Library
  • Split Testing

And you can do many other things too. Of course, this will only be helpful if you’ll have others working on your website besides you.

Divi SEO

Building a website with a theme builder will rank just as well as a hard coded website. Some of the best marketers in the industry use page builders to create websites that rank well for highly competitive terms. The only problem with using page builders is the fact that they muck up your code, making it incredibly ugly. But thankfully, Google is pretty good at reading code and understanding what’s what, so it really isn’t an actual issue. Sure, it’s better to have clean code but why would you care if you’re using a theme builder in the first place. It’s not like you’ll be scrolling down the endless lines of code on a Saturday evening.

The Divi Theme SEO works just fine and works pretty well when you’re working your way around your SEO settings.

Divi Support

It’s a rare occasion when you come across a problem that you’ll have to contact Divi’s support team for help. However, what you will definitely need is tutorials, a FAQ page and plenty of info about how you can make the most of Divi’s features. In that regard, Divi’s support ecosystem is quite amazing, since it provides access to a massive and detailed knowledge base that’s full of tutorials and videos. You can also find plenty of tutorials on their blog as well, so you have everything you need to learn to use this great theme builder.

Lessening the Impact of Theme Lock-In

Since theme lock-in was a major concern for a lot of users, Elegant Themes has created a new visual editor last year. So you won’t lose any of the builder’s functionality if you switch to another theme.

Divi Pricing

When it comes to pricing, Divi doesn’t work like most of other WordPress themes out there. For a lifetime license of Divi, you’ll have to pay $249, which is quite reasonable because you also get support and updates for as long as you’re using it.

To top it off, you’ll also get access to every single Elegant Themes product if you buy Divi. These are the most important ones:

  • Bloom Email Opt-in – Great for growing your mailing list.
  • Extra Theme – A great standalone theme.
  • Monarch Social Sharing – Adds social sharing functionality to your site

You’ll also get a lot more in the same package.


Divi is easily one of the top three visual builders for WordPress and it has definitely earned its place. A fine line of powerful and unique features have earned it a lot of love among WordPress. Furthermore, the A/B testing feature really takes the deal you get to the next level.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.