10 Easy Tips to Create an Amazing Blog Post
Not all blog posts are created equally. In fact, a lot of them were created without the attention required to make it truly captivating. A blog post not only has to make sense and be well-written, but truly engaging for the reader. People are either in a rush, tired or have another reason not to pay full attention to what they are reading. They scan, looking for buzz words and every chunk of valuable information. As a blogger, it’s your job to create blog posts that readers can’t help but read through.
The process of creating such a blog post is simple enough. You just have to read your post and ask yourself, what reason would I have to not read this? Maybe because it doesn’t have any pictures, the title isn’t spelled correctly or just doesn’t sell you into reading it. Either way, something can be done to improve your blog post and take it closer to achieve the results you want.
If you create an amazing blog post, it will definitely get you the traffic you want, will get shared more and will inevitably rank higher in SERPs. Not to mention that it will greatly improve your brand and help you make a lot more money.
Which is why today, we’re going to show you how you can create a truly engaging blog post by following 10 simple tips.
1. Fact Check and Do Your Research
A lot of times, you probably won’t know anything about the topic you’re sitting down to write about. You can’t know everything, especially if you’re writing about a topic you have a personal interest in. You’ll enjoy the process of writing much more if you set out to learn more about the subject.
This doesn’t turn you into an influence faker. In fact, it makes you into a true blogger, because you embrace your natural curiosity and put in the work necessary to provide reliable and valuable information to your readers.
Don’t just rely on Wikipedia as your source. Go further and beyond to fact check all your statements and give your readers information that they can truly rely on. Don’t take this lightly, because even one piece of inaccurate information or one error could damage your credibility. Even if you’re just starting out, you should seek to build credibility and authority through useful content.
2. Optimize Your Blog Post
By optimizing I don’t mean making your blog post apply to specific SEO principles. Rather picking topics that your readers are most interested in. So you should think every blog post through before you created it, figuring out what would be the most useful and engaging content piece you could write for them. You can do this by:
- Asking your readers in social media groups.
- Looking at posts that are already popular on your blog.
- Looking at other blog’s most popular posts.
- Doing keyword research with a SEO tool like MOZ Explorer.
The best frame of mind for tackling this task is to orient yourself towards one specific area. If you’re writing about weight training or cycling, don’t write posts about tennis. Even if the topic can be associated with your blog’s niche at some level, keep a straight line in your head. Write about posts that your readers and your blog directly benefit from.
Once you came up with topics that people will be interested in, it’s time to research it for the necessary keywords. But it’s important that you have the purpose of the post aligned, because people hate reading posts that’s only purpose is to rank high in Google.
Keyword research is finding out which terms get the most searches in Google. It will help you figure out what keyword you should focus your post on to get as much traffic out of it as possible. I’ve come up with plenty of topics that I figured would be awesome for my audience. But I quickly change my mind when I look at the numbers. Often enough, I come up with topics that get 100 monthly searches until I find keywords that get 10,000 with a moderate amount of competition.
3. Write Powerful Headlines
Headlines are your first and often your last impression. Even if you don’t like click bait titles, you have to make yours as attractive as possible. Almost everyone who is currently reading this post is doing so because of its title. Writing headlines that sell your post to your audience is a subtle art. You have to entice people to come and read what you have to say. It can be done by following a few simple guidelines.
Use Simple Language
The tone and language you use impacts how click-worthy your potential readers see the post. If you use scientific or technical words that are unknown to the great majority of people, a lot of them will get turned off. So go with language that is simple yet powerful. Use buzz words like passion, exciting, get, and so on. Try to directly address the reader and figure out what personal experience would make them want to click on your post.
Use a Headline Analyzer
People don’t like to waste time with nonsense or anything they are unsure of. So, write exactly what the reader will benefit from reading your post. For example, “10 ways to grow your abs fast for the summer season” would make for a solid title. Also, use other specific numbers and data in your headline if you have some to show off.
Have a Unique Rationale
Rationality means reasoning and you have to give a solid reason for people to read your post. Once again, be specific and use words like Ideas, tricks, ways, tips, reasons, secrets, strategies, facts and so on. Seek to show off the uniqueness of your post.
Steal From Professional Blogs
When you have done enough research and have come up with a winner blog topic, you should look around to find out what kind of headlines others have written for the same topic. One of the best ways to master the art of writing solid headlines isn’t just by writing hundreds of blog posts. Most users suffer from a serious case of info overload, and a compelling title is the only thing that would get them out of it enough to read your post.
4. Put Emphasis On The First Sentence
Writing for the web is quite simple. It’s a game of acquiring and maintaining the user’s attention. You catch users’ attention with your headline. Once they liked your headline they will want to read the first sentence of your post. Once they liked the first sentence of your post, they will want to read the second, then the rest.
To make sure the beginning of your post is as powerful as possible, write in an inverted pyramid style. Put the most important and most valuable information piece to beginning of your post and place the least relevant parts into the end of your post.
To make starting your post a bit easier, here are a few things you need to focus on in order to succeed.
5. Write For a Specific Audience
A successful blog is always aimed at a specific group of people, with some specific goals in mind. Before you start developing your content, you first have to decide what you’re looking to sell and to whom. If you’re selling to cooks in the hospitality industry, than write a post that fulfills their specific need or interest. If your target audience is people who want to learn about online marketing, then try to tell them about the benefits of hiring you or using your services and tell them how you would solve their problem.
6. Make Your Content Actionable
Content pieces that have a high information value always perform well. But people love content that they can act upon even more. It’s much more compelling because it has the potential to add more value to their lives. So, whenever you can, write a few listicles about how your readers can improve themselves, their business, their relationship or anything else that you’re writing your blog around.
7. Use Images Effectively
Children aren’t the only ones who love to read materials that have plenty of pretty pictures in them. People don’t take as much of their personal time to read as they would with a book. So catching someone’s attention and maintaining it for as long as possible is what it’s all about. Using images is one of your tools that do so. It’s an essential part of blogging because it makes complex topics more understandable and your blog posts more engaging.
Your post’s featured images are the most important ones to get right. They help in establishing a powerful first impression with your audience. If you’re looking to expand your audience, than use other visual elements as well. Infographics, tables and charts are all content pieces that have a high share value and help in understanding more complex topics.
8. Use Short Sentences and Even Short Paragraphs
Having to focus on something longer than what your reader is comfortable with is plenty enough to get him or her angry. Inexperienced bloggers and writers make this mistake over and over again. They either write sentences that are three lines long, or write way too long paragraphs. They ignore the fact that people get frustrated if they are faced with huge chunks of texts.
Smaller sentences and paragraphs are much easier to read and will make your audience’s job a lot easier. Your paragraphs should be short and sweet and filled with valuable information. The sweeter and better composed your short paragraphs are, the higher the likelihood that your readers will continue to read your post.
9. Remember: Done is Better Than Perfect
When we’re performing in front of a large audience, we seek to make our performance as perfect as possible. But we often forget that we can’t make our posts perfect and that’s something you should expect as soon as possible.
You should always strive to make your posts as high-quality as possible, but you shouldn’t strain yourself by trying to make it perfect. Time isn’t on your side and you have to keep the wheel of your blog rolling continuously. So do your best work quickly and efficiently without working too hard. Some imperfections can make your work even more beautiful and loveable.
10. Ask For The Action
If you have a specific goal you want your post to achieve than ask the readers to help you make it happen. Whether you need more engagement, want to make a sale or improve your business on any level, include a call to action within your post. Just be very careful about asking your readers to buy things after they read your post. Of course, there are different kinds of calls to action, meant for different types of audiences and sale funnels. Do additional research to find the one that fits well with your audience.
As long as you have a clear image of who your audience is, what their needs are and how you can fulfill those needs, you’re pretty much set for writing great blog posts. Developing the right format, the right style and addressing the technical factors takes time, so make sure you invest enough into it.
I hope that you have enjoyed reading through this article and that we’ll see you again soon in the next one. Until then, please check out our blog section for more amazing tips and tutorials.
What other tips you have for creating killer blog content? Please let us know in the comments below!