How & Where to Purchase Quality Websites?

Since the majority of people are browsing the Internet on their PC and mobile devices, it’s always a good idea to start your own website that ensures a constant stream of revenue. When people want something, they usually just look it up via Google and go through the many online shops available until they find the perfect product and buy it.

Building up a website takes a significant amount of time and effort, not to mention the work you need to put into SEO to earn a preferable place on the Google rankings. But there actually two options if you want to start selling online. The first one is to set up a website on your own, and the second is to buy an already existing one.

This idea might sound risky, but if you find a website that already proved itself as a great source of revenue, then it’s surely a good investment. Of course, we are not talking about a small investment because an already successful website is quite a big deal.

However, if you don’t have much experience in this type of business, you can easily make a bad deal. In this article, we are going to show you the main benefits of buying a website and all the things you should take into account before buying it. By the end of this article, you will know exactly where to find quality websites and how to distinguish bad websites from good ones. Keep on reading.

Read: Build & Sell Websites for Profit

Why You Should Buy a Website?

The process of buying a website is quite similar to buying or exchanging anything else on the Internet. This transaction should also include a third party platform that makes sure each party is satisfied at the end, ensuring safety and equity. Once you have found the perfect website, you either place a bid or pay a definite price.

At the end, you are the new owner of the site by receiving all the data required, like when you buy a house from someone. Although many people haven’t even heard of it, buying and selling websites is actually a healthy, rapidly growing market today. There are many reasons why buying a website can be highly beneficial for your business, such as:

  • Building a website from the ground up and increasing its popularity takes a lot of time, which you might not have if you want to start selling right away
  • Maybe you are an expert in marketing, generating traffic, improving the conversion rate and such, but you don’t know how to design and program a website
  • You have a certain budget and want to invest it into something that has great potential

In fact, if any of the abovementioned statements are true, you should definitely buy a website. If you are interested in this idea, then let’s continue and we will give you some tips on how to achieve your goal.

Most Popular Marketplaces for Websites

You can find a lot of marketplaces on the Web today with a huge number of people offering their websites and tons of successful purchases on a daily basis. We are here to show you the 3 absolute best marketplaces right now with the most high-quality websites available where you can securely buy your own.

Empire Flippers


If you are interested only in established websites that have a significant history behind them, you can’t go wrong with Empire Flippers. Most of the websites that you can find there are at least two years old and also generated revenue during that time. The company recently reached the $50 million dollars mark when it comes to the overall value of websites they sold.

According to their statistics, they sold 90% of the websites that were listed in the last 3 months and the websites they sold in the last month are worth almost $1,5 million. There are some big names that wrote positive articles about Empire Flippers, including BuzzFeed, Huffington Post, Shopify, Moz and more. The company has its own podcast where they talk about online businesses, content marketing and similar topics.

They also have their own Empire Evaluation Tool that can be used to calculate the current value of your website. Empire Flippers classifies every website into a niche and provides all the information required for buyers, including details about the monetization method, the exact revenue it generated so far and traffic over the period of time.

FE International


FE International is launched in 2010 and it is another marketplace where you can only find high-value, established websites. There are no starter websites at all, yet it’s a great place for those who are ready to make a big investment. Since there are so many huge websites available on FE International, there is also a team of brokers available that you can consult any time you need advice.

Their team is available during the whole process until you take care of the last piece of legal document and finally get full ownership over your new website. FE International has a mind-blowing 94,1% success rate in selling websites on average. They have a strong team which is highly experienced in strategy consulting, entrepreneurship, investment banking and technology.

There are plenty of big names that interviewed FE International or made a podcast with them, including Huffington Post, Inc., Marketever, Skip Blast, and eCommerce Fuel just to mention a few. In addition, there are plenty of articles available on the company written by the Time, Yahoo Finance, Fortune, Fox News and more. FE International also has its own blog full of useful business-related articles that you should definitely check out.



Flippa started its journey back in 2009 and the value of all the websites sold on the platform added up together is more than $200,000,000 right now. Of course, it required many thousands of transactions until they reached this milestone and it also made them one of the most popular marketplaces.

As you can see on their website, you can buy starter websites, established websites, domains and applications as well. Anyone can list their own website, domain and app for an affordable price and if you sell it, they get an additional 15% of the final price.

Flippa is a successful company trusted by many big names, including Forbes, Mixergy, Business Insider and Mashable and they also wrote some positive reviews about the marketplace. One of the reasons people like it so much is its user-friendly interface and the fact that everyone can get into contact with their team if they need any help.

On an average day, 5,000 new websites emerge on Flippa, looking for a new owner and they successfully sell an average of 30,000 of them on a yearly basis. Another great thing is that Flippa makes all the information available about the history and traffic of the websites, so you don’t even need to look it up.

How to Spot the Best Website?

It’s a good thing to know the best places to buy a website, but how to determine whether a website is good or bad? We are going to show you a few important practices that can help you in making the right choice. Each of them requires some effort, as you will need to analyze the websites from different viewpoints, but it’s really nothing if you get a powerful website in return.

Every Site Has a History

First of all, you should take a look at the age of the particular website before choosing. It is one of the most important factors because if a website is older, then it indicates that it’s also more stable. Let us show you why:

  • It takes a lot of time to generate traffic organically, which an older website surely had
  • You will have plenty of data about the revenue generated by the website in the past
  • It’s older and it is still working, which is a great sign. Unsuccessful websites usually just disappear

Determining the age of a domain name is not a big deal. There are tools on the web like Domain Age Checker where you simply copy the address of the website into the field and it will show you the exact numbers.

However, it’s important to note that with this method, you will only find out the age of the domain, which is not the same as the age of the website. To find out what the actual age is, you need to dig deeper. There is a website called the Wayback Machine which is basically an Internet archive and it can help you find it out in a few minutes.

The Amount and Source of Traffic

The second thing to do is to check how much traffic the website accumulated in a certain period of time. This is already some useful information, but you can break it down even further by taking a look at where the traffic came from. The sources of traffic include search engines, social media, and other sites that wrote about the website.

This is a great way to measure the value of a website. It’s simple: if it had a big audience, then it’s highly valuable. On the other hand, websites that had low traffic are not much different than starters. Fortunately, all the websites we talked about above provide plenty of details about the audience a certain website had and the sources where they came from.

They also show you which countries the visitors came from. For example, if people from the UK are your target audience, then a website with visitors mainly from China might not be suitable for your business. Therefore, a high-traffic site is not necessarily a good one.

So, if you find a website that had a huge amount of traffic from various sources, then it’s important to check the regions where the traffic came from, or else the seemingly great deal can easily turn into a rip off.

Make Sure the Website is SEO-Friendly

And there is one last thing, yet a very important one: SEO. Search Engine Optimization helps a lot when it comes to generating organic traffic for your website. You need to find a SEO-Friendly website and a good indicator of that if it’s already generating a significant amount of organic traffic.

Although good SEO is definitely an advantage, it’s not mandatory. You can buy a website with poor SEO if the traffic, the sources and the overall history seem convenient. It’s something that can be improved at any time and it is not even that difficult with the huge amount of SEO tools available online. Keep in mind that Google penalizes websites that implement bad SEO practices so if there are some issues with that, they need to be fixed as soon as possible.

There are two really bad SEO practices that are quite common among websites:

  • Low-quality content that defies all the basic rules of proper keyword usage
  • Duplicate content that was either fully or partially copied from other sites

The good thing is that you can check any of these details before sealing the deal and buying the website. If you don’t like what you see, keep on searching because there are plenty of websites available for sale that can bring a lot to the table.

In Conclusion

There are numerous reasons why you would want to purchase an already existing website. Either you are not comfortable building a website, you simply don’t have the time to start building it, or you consider it a great investment. Reasons might vary, but it’s always important to take your time and choose wisely. Don’t forget these three factors that play a huge role in choosing the perfect website:

  • Since when is the website up and running?
  • The number of visitors and the sources they came from
  • How much organic traffic does the site get? Is it SEO-friendly?

That’s all, now you know what things to look at before buying a website. You can also take these steps as an advice on how to make your website better if you want to sell it in the future for a higher value.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.