How to Create a Portfolio Website with WordPress?

The design, layout and functionality of your portfolio website has a huge impact on your visitors. You need to make a positive first impression and make people stay on your website to go through your content. Since most freelancers start with no experience in web design, they often choose the simplest way to create a portfolio website.

As a result, they end up with a site that can hardly impress their visitors. It might seem like it’s too hard to create a professional-looking website as a beginner. However, we can show you that it’s not a big deal at all to create a top-notch portfolio website in WordPress! This CMS is designed to be simple and accessible for everyone. If you are a freelancer and you want to show the World what you are capable of, this guide will surely help you in creating the perfect website.

The great thing about WordPress is that you can find countless plugins and themes on the Web. You can get every tool, service or theme you need for your new website and you need no particular skills to use them. By the end of this guide, you will know exactly how to create an elegant, fully functional WordPress website! Let’s get started.

How to Create a Website with WordPress?

Creating a WordPress website is not rocket science. If you are familiar with any text editing tool such as OpenOffice or Microsoft Word, you will be able to learn and use WordPress in no time. In the following I will guide you through 5 easy steps on how to setup a WordPress website and turn it into a portfolio.

1. A Short and Catchy Domain Name

You need to come up with a domain name that fits your website and represents your brand. A good domain name is short and easy to remember. It also should look nice on your landing page and it’s even better if it contains a relevant keyword that makes it easier for visitors to find it through Google Search.

It’s also recommended to choose an extension that people are used to the most. You can either add “.com” or an extension that represents your country. This is especially true if you want to attract people from your country to your portfolio website as a target audience. For example, “.ru” for Russia or “.es” for Spain is perfect for those countries.

Domain names need to be registered, so once you have found the perfect one, the next step is to find a registrar. There are many popular ones out there, such as GoDaddy and Namecheap. Another option is to buy a web hosting package from a provider that offers a domain name among its features.

You can get a free domain name by choosing a BlueHost hosting plan. BlueHost is among the biggest names in the web hosting industry and they offer powerful packages for beginners and bigger businesses as well. By registering your domain name and buying a reliable web hosting service, you can solve two problems at the same time.

2. Choose a Powerful Web Hosting Plan

A reliable web hosting plan is essential if you want to guarantee your visitors a seamless browsing experience on your website. By taking a look at the hosting packages at BlueHost, you can easily figure out which one fits your portfolio website the most. Since they are providing the server, the performance of your site will mostly depend on their service.

If you want to ensure a 24/7 uptime on every day of the year with a customer support team that’s constantly available, you simply can’t go wrong with BlueHost. Since we are recommending you a WordPress website here, you should choose one of their WP plans. These plans are optimized for WordPress and even verified by the platform as reliable and high-performance plans. Read this detailed review of BlueHost, to find out why I actually recommend this company.


With these BlueHost plans, you will have a pre-installed WordPress on your profile. You just need to log in and you can start working on your website right away. Additional features include enhanced page load speed, regular backups and top-notch website security. The enhanced performance and security are guaranteed by VPS servers.

3. Get the Most Out of WordPress

WordPress is currently one of the top 3 CMS (Content Management System) on the Web. There are many features and plugins available that might come in handy as you create your portfolio website. It has a straightforward interface that anyone can get used to in a few minutes. With the amount of flexibility and customization options that WordPress offers, only the sky is the limit.

It only depends on how much time and effort you are willing to invest into creating your website. Let us explain you what makes WordPress the best CMS:

  • It is an open-source platform with a huge community. You can always find a discussion or guide on the Web about any issue related to WordPress, and there are plenty of people working on its development who can help you.
  • WordPress is free for everyone. You can quickly install and start using it. Or simply choose a web hosting plan where it’s already installed, as mentioned previously.
  • Even if you install tons of plugins on it, WordPress still remains easy to use and you can quickly get used to it as a beginner.
  • Millions of websites use WordPress as their platform, and all of them need to be able to get a good ranking on Google Search. The platform is not only SEO friendly, but there are numerous popular plugins available that can further improve the SEO of your website.
  • There are tons of web hosting providers that are aware of the popularity of WordPress and provide plans specifically for the platform

4. Choose a Portfolio Theme and Start Customizing

Once you planned out the design and layout of your website, it is time to start working on it. It all begins with choosing the perfect portfolio theme from the hundreds of high-quality WordPress themes available on the Internet. These are usually highly customizable, allowing you to use a wide range of colors, layouts, animations, big and small elements and features that can be turned on and off.

Themeforest is one of the sites that we mostly recommend when it comes to portfolio themes. You can choose from many different categories and the themes require no programming experience whatsoever. Pretty much everyone can set them up and even get a decent amount of help from the developers in the progress.

After you installed the theme, you can start to customize each web page in the front-end while keeping track of the changes in real time. The popular drag-and-drop method is what makes it so easy for beginners to customize their website. This is how most of the themes work, but make sure that the theme you are interested in has positive reviews and provides all the necessary features before you buy it.

You should definitely avoid using free themes. Only the premium ones come with regular updates, integrated plugins, reliable support, guides and other extras that are all necessary for running a professional website. Also, you should focus on extracting as much value from a theme as you can.

Use a wide range of customization options and pay attention to the details in order to create a truly unique website that your visitors will remember.

Best Portfolio WordPress Themes

Avada – Responsive Multi-Purpose Theme


Since this guide is beginner-friendly, we wanted to recommend Avada which is a theme providing you with every feature you need for a seamless website building experience. In fact, you don’t even need to do anything besides buying the theme. Avada comes with 41 pre-made websites and 255+ pre-made web page designs, so all you need to do is to choose wisely.

Besides that, you get 6 premium plugins and the theme provides you with over a thousand customization options. Even the tiniest details can be changed and the end result only depends on your creativity. More than 400,000 people are satisfied with Avada so far and the price of this miracle is only $60. Of course, the updates are free once you buy the theme and each of them comes with lots of new features and improvements.

While customizing your portfolio site, you work with a drag-and-drop interface and over 50 panels of customization options that require no coding knowledge whatsoever. Once your website is ready, it will look great on any device screen. Avada is compatible with all of the popular WordPress plugins.

X – The Theme


X The Theme is another highly popular and absolutely beginner-friendly WordPress theme on Themeforest. It allows you to create a portfolio website that has amazing clean and modern design. This is the only theme created by ThemeCo, the developer team behind X – The Theme. This is only the proof that the team invests all their time into improving the theme and providing reliable support.

Almost 200,000 people purchased the theme and the reviews are overwhelmingly positive. Now you can get the theme for only $29 since it crossed a huge milestone: $10,000,000 worth of purchases so far. X The Theme is suitable for everyone, including businesses, bloggers, online shops and creative individuals. It opens the door to endless possibilities with its wide range of customization options.

It is definitely worth spending some time with X – The Theme because it’s so versatile that most people don’t even get to use half of the features. After all, ThemeCo wanted to create a complex theme that is suitable for creating any type of website. You have all that complexity integrated into a straightforward interface that lets you build up your website bit by bit while showing you the real time preview.

After you purchase X – The Theme, you will have 6 months of reliable 24/7 support. They will give you an extensive documentation that explains every single feature. This documentation is also a guide that shows you how to put your website together.

The7 – Multi-Purpose WordPress Theme


The7 even advertises itself as the most customizable theme on Themeforest. It is a multi-purpose theme that can be used to create any type of website you want, including clean and stylish portfolio sites. The7 is the most popular and most versatile theme so far by the developer team called Dream-Team. They have sold it more than 100,000 times already and the number of satisfied users is growing every day.

The7 allows you to use 3 different design styles. Each of them is unique and fundamentally changes the appearance of your website. It is like working with three different themes, making The7 a three-in-one theme. You can experiment with all three styles and then continue working with the one that mostly suits your website idea.

There are tons of customization options available for each style, allowing you to change everything to the tiniest detail. It lets you add all the colors, fonts, buttons, galleries and other elements you want, exactly as you imagined them. You get the Visual Composer plugin which includes a drag and drop tool that helps you create the desired layout for your portfolio site.

By purchasing The7 for $39, you get 5 premium plugins that are worth $99 altogether which is an absolute bargain. Their team of experts is ready to provide support 24/7 for 6 months. The theme comes with a documentation where everything feature is explained in great detail.

5. Create a Well-Structured Site

If you are satisfied with the design of your portfolio site, it is time to add all the necessary pages and include them in the menus as well in specific categories. You also need to find the best places for your ads where people can see them without being bothered.

There are the most important pages that most websites need, such as Home, Contact, About Me, Blog, Gallery and so on. You can either use the customization options to create them from scratch, or use templates where you just need to edit the text and make some minor changes. If you buy a premium plugin, you will definitely get a wide range of templates for your web pages.


The key to attract more visitors to your website is to create the best WordPress portfolio website that you can. If you take your job seriously, you should create a website that reflects that and has a professional look. By using the resources of a good premium theme, you will be able to impress your visitors and to stand out in the competition.

Sure, it takes quite a bit of time from start to finish with all the customization, trying out different plugins and experimenting with various templates. The point is that creating a good portfolio website in WordPress is a matter of time and creativity today and it can be done without any experience in web design.

Creating a portfolio website is pretty much the same process as creating any other website in WordPress. Once you have found all the necessary tools, it only takes some time and your success is guaranteed.


David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.