How To Build An Affiliate Website With WordPress?

You probably want to live the dream, right? Making money while you sleep is something that many people yearn for. The Internet made this possible for average guys like you and me. Everyone who knows a bit about Internet marketing has already heard about the successes people had with affiliate marketing.

Some people make enough money to support their lifestyle and live comfortably off it. Others go hardcore and make millions a year.

Affiliate marketing is one of the surefire ways to make money online and it has been around for quite some time. It is a marketing model that allows you, an affiliate to market a company’s products and get a commission off the product your visitor has purchased. You basically receive a percentage of the product’s retail value to your PayPal account (or other online accounts like Skrill, Payoneer and so on).

The classic scenario of making money with an affiliate program is quite simple.

A user seeks to buy a certain product or wishes to overview products before buying it. The user types a search query or finds your website through a different source. Once the user lands on your affiliate page, he can look through your content and look at products that are connected with affiliate links. If the user clicks on that product, he gets redirected to the company’s or merchants website, were he can purchase the product. Cha-ching!

You get rewarded with a commission once the user buys the company’s product. It’s a win-win situation.

Of course, there are a number of different things to take into consideration with every affiliate program but, this is the basic principle. Everyone who is willing to put in the work can get a piece of the pie. The process isn’t as complex as you might think.

You can easily create a website and place the affiliate products you wish to promote on said website. People can browse those products and click on them within a specified time frame and boom; you’ve got yourself a commission!

Your most important task is getting traffic (visitors) to your website and as much as possible. To do that, you’ll have to optimize your website to ensure that search engines find it valuable and you’ll also have to establish a social media presence.

But before you get down to creating your website and filling it with affiliate products you first have find your niche. The type of products you wish to promote and create content for. A niche would be something like sports, diets, technology, and gaming or basically just about anything that interests you and others around the world.

Your ultimate goal is to make money by using your two hands, your brain and your computer. You can find a great number of guides, e-books and a whole load of content that will help you understand the principles of building a solid income with affiliate marketing.

The Benefits of Running an Affiliate Website

So, as an Affiliate marketer, you can maximize your earning potential by gaining many visitors to your website with your own efforts or at a low cost. You can do it with no cost as well; it depends on what strategy you’re using.

Joining an affiliate program is free of cost most of the time and it can be done just as easily as any other online registration. It does not require much technical knowledge to be an affiliate marketer. You only have to learn basic stuff.

In affiliate marketing, you have fewer responsibilities and a lot less sales related tasks like processing orders and payments or stock control. You only have to manage what’s yours, your website.

Here are some of the key benefits of doing affiliate marketing with your very own website.

It’s Easy To Start

Building a website isn’t rocket science and can be done within a couple of days. When you have that, you can register to an affiliate program or multiple affiliate programs for free most of the time.

They will provide you with all the necessary information to be able to participate in their program as smoothly as possible.

It’s a Low Risk Investment

You can open an affiliate website with little or no money at all, which makes it a sweet deal. You’re not selling your own product, so there is no need for you to invest into anything but creating your website.

If you want to earn some additional income for your business, you can do it with a very low risk. You get to decide how much you want to invest out of your time and money into your affiliate marketing and how much you can earn.

You can invest a lot into products that you’re going to review then sell, but the amount of money you have to invest depends on you and the kind of products you’re working with.

It Doesn’t Require Too Much Knowledge

Running an affiliate website doesn’t require you to have any kind of expertise or to be a specialist in the kind of products you’re selling. But it’s best if you have used the product, so you can create a review about it.

You’re Your Own Boss

You’re the one who’s setting your marketing goals and only you are tasked with achieving them. Almost everything in affiliate marketing is done online, so you can work from just about anywhere in the world as long as you have a PC or a laptop and an Internet connection.

Limited Responsibilities

Handling customers or their complaints is none of our business if you’re an affiliate. Once a sale has been made, the company whose product you’ve sold has to attend to these things.

These companies also provide a lot of support for affiliates, giving them updated ads, promotions and they aim to help maximize income for you and them.

Steps For Creating An Affiliate Website

Creating an affiliate website can be done by anyone with limited technical knowledge. Building a website has never been easier thanks to WordPress.

Though, you’ll have to make an important decision and that is choosing your niche.

1. Get a Hosting Service and a Domain Name

Choosing the right web host can and will affect the performance of your website. It determines your website’s loading speed and how well you can run it. Once you have chosen your host, you’ll have to create a domain name that fits your niche and that would best support your SEO.

Finding a trustworthy host that provides good bandwidth and a strong customer service is important to ensure long term success for your website. A good customer support or a fully managed service can spare you a lot of headaches and provide a much better experience.

Good customer support is of key importance to resolving any issue that might come up with your site, but you’ll still have to handle a lot of stuff yourself.

While if you use a fully managed service, the hosting company will take responsibility for making sure your website runs and they’ll handle any problem that might come up.

Some hosts are specialized for WordPress, as they know every bit of the software and can manage your website for you.

Here are our top recommendations:


BlueHost has its WordPress hosting completely optimized, so WordPress sites roar with speed. If you scan their product pages, you’ll see that they offer a fully managed WordPress hosting program for $19.99 a month and they also have a special offer for $3.95 a month. Both of these will help you get your affiliate website on the road pretty quickly.

They also offer a lot of extras in the optimized WordPress hosting package, such as: an Enhanced Control Panel, WordPress Trained Expert Support and SiteLock security to ensure that your website stays safe and sound at all times.

InMotion Hosting

InMotion Hosting is known to be fast and reliable thanks to the SSD dries they use on their shared hosting plans. Accompanying this is their strong customer service that enables them to help their users resolve any issue by the end of a chat session.

They offer about 38% better speed than their competition with pages that load in 500 milliseconds. Such speedy webpages will help you get yourself a better place in SERP’s because website speed is an important ranking factor.

You can start using a service for $7.99 and get your affiliate website running within a day.


HostGator has been around for more than 15 years and has made a good reputation for itself ever since. You can get stared for $2.99 with their hatchling program and have your website on its way pretty quickly. You can just try their service out if you want to and change your mind easily, because they offer a 45 day money back guarantee.

HostGator is very beginner friendly, offering great customer service, many tutorials, FAQ pages and step by step guides to accomplish just about anything regarding your website.

2. Choose a Profitable Niche

We all know how to make money to some level, which revolves around supply and demand. This is the amount of a product, service or commodity available and the number of buyers that desire to buy it.

Finding your niche is probably the scariest part of the journey. It’s one of the most important steps and it’s kind of a leap of faith once you have made your choice. It is something that you can’t rush and which has to be thought through.

Your website should be based around two things: something you like and something that sells. If the topic bores your brains out, it will sap your motivation and make the project a lot less fun. But it has to have products that offer a solid pay.

Choose something that you’re interested in and what can consistently make money. Liking what you do is one thing, but you have to make sure that it is going to make you enough money. Build your website around products that you can promote. Find a niche that is filled with profitable products that have been selling well lately.

It’s also important to consider how long your products will be popular. Are you just catching a current trend or is your niche truly “Evergreen”.

Halloween costumes might be selling great in October, but they don’t do to well during the rest of the year. You’ll want to market products that make a solid income a year around.

Looking at how many people are searching for the topics and the type of content you seek to provide on your website is an important part of your research. How many people are searching for it in Google?

To do some keyword research, you’ll have to use some of Google’s analytics tools and some of what AffiloTools have to offer.

Look through every generic phrase that is related to your niche.

For example if your niche is based around bicycles, you can research phrases like “touring bicycles”, “racing bicycles”, “bicycle parts” and so on.

So, the most important thing is to do a throughout keyword and product research and choose a niche that you love the most and that has the most products.

3. Look For Affiliate Partners

Once you have found your niche and know what kind of products you want to promote, it’s time that you find an affiliate program that offers the products you’re going to sell.

One of the surefire ways to find some products to your website is by looking through a number of affiliate networks. They are basically your maps to the affiliate world that create the bridge between affiliates and merchants. They have large directories to browse based on particular subjects.

Affiliate networks such as ClickBank, LinkShare, PayDotCom, ClixGalore and ShareASale are all great places to start. But there are a number of affiliate programs that can’t be found on these networks and you’ll have to find information about them on forums, articles, by finding their affiliate link or simply by contacting them through their merchant website.

Don’t forget about Amazon’s well known affiliate program either, as they let you promote any of the millions of products they’re selling. It’s one of the best for those affiliates who wish to promote physical products. A lot of people have built affiliate websites solely around Amazon.

But if you seek to sell electronic products such as online courses, learning materials, e-books or some kind of content, the best place to start is ClickBank. This affiliate network offers detailed statistics for all the products that have been sold, which you can use to find the ideal one for you. You can usually get a 50% to 75% commission for these kinds of products.

Use Google

Now, finding just about anything online starts with a Google search, but Google can also help with finding you an affiliate program.

Do a Google search on the terms that best describe your niche or your website.

Look at the first 2-3 results that are labeled as “Ads”. Those are companies who are paying Google money to put them on top for that keyphrase, to find customers for them.

Click on their link and look through their website to find out if they have an affiliate program!

4. Build a Website With WordPress

Right now, WordPress offers the easiest way to create a website. It is completely free along with an incredible number of themes, layouts and plugins you can implement. Even if you’re a complete beginner, you’ll have no problem creating a website.

You can find and incredible amount of online help for creating and managing a great WordPress site. Here, we’ll tell you the very basics of setting up a WordPress site.

You can also install a number of plugins and themes, so I suggest looking into those in a bit more depth if you’re serious about creating a WordPress website.


Assuming that you have already set up a host the next step is to install WordPress. The companies we recommended (BlueHost, InMotion and HostGator) all have one click installation processes for WordPress, that can be done inside the control panel.


Once the installation is done, it’s time to choose a Theme/Template for your website. You can choose from thousands of themes and customize them according to your taste.

You can find a theme by logging into your WordPress dashboard ( and click on the “Appearance” button on the sidebar click “Themes” and select from a list of 1,500 free themes. Once you’ve found the one you like the most, click on “Install” and you have yourself a great looking website!

Adding Pages and Content

This is also one on the sidebar, by clicking on “Pages” and then “Add New”. That’s how you add webpages; as simple as that! When you’ve clicked on these, you’ll see a page where you can add content such as text, images and a lot more to your site. Click on save and you’re all done.

5. Update Your Website Frequently With Fresh Content

Your website’s content can’t just be made up of affiliate links, banners and a few short descriptions of products nowadays. The quality and value of your website’s content can’t be overlooked. It’s what gets users there in the first place.

Keeping your website up to date with frequent uploads and high-quality content is how you get good ranks in search engines and how you can drive get traffic to your website.

Create relevant and engaging content for your visitors, provide them with value and they will provide you with their valuable clicks and purchases.

Share your experience or expertise, write reviews, make videos and establish trust with your audience, so that your affiliate website gains more and more authority.

Once you have your affiliate website up and running, the most important thing to do is keep your eye out for new products and keeping the site lively with new content.


That’s it! This article covers the very basics of taking part in an affiliate program and running an affiliate website. Now you have the basic knowledge for getting started with making money online with one of the most straightforward methods.

There is a lot of research to be done if you want to create the best and most profitable affiliate website, so I suggest that you don’t rush and read a bit into the topic.

There are many WordPress plugins that you should also implement to make things a lot easier for yourself and to run an overall better affiliate website.

I hope that you’ve enjoyed reading through this article and that you are on your way to creating your very own affiliate website!
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David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.