When you first build a website and start adding content, you might think that website traffic will naturally come along too. Sadly, this rarely happens without a little optimization.
Website traffic is a parameter that along with other factors like design, user experience, and content quality can determine the success of a website. The more traffic a website gets, the more exposure your services and products get.
But how do you increase website traffic when you’re not happy with the number of visitors that come to your site? Are there any proven tricks of the trade or increasing website traffic is a trial by error endeavor?
In truth, getting more traffic to your website can be a bit difficult at times, and you do have to experiment with several different methods of increasing web traffic until you find out which works best for your particular niche. On the other hand, there are some proven web traffic booster methods that can increase the flow of visitors to your website no matter what.
Here are 6 steps you can take to boost web traffic:
1. Define your target
Setting up goals will help you to:
- define your target customers (Who are they? Where do they spend their time online?);
- establish the actions you want them to perform when they visit your site (Why are you attracting them to your website? Do you want them to buy certain products/services? Maybe download something?);
- and how you can engage them to achieve those actions (How long do they have to stay on your site for them to take the actions you desire?).
Defining these goals will help you evaluate whether you’re targeting the right customers, whether you’re accomplishing any of your goals, and whether you need to make any adjustments in how you target your content.
2. Analyze current traffic stats
Measuring traffic statistics will provide useful insight into the number of visitors you currently have, the type of content they engage with most, the time they spend on certain pages of your site, where they are coming from, how many pages they visit on average, and several other parameters.
You can use any web traffic analytics tool, but Google Analytics is the most popular tool for this purpose. You can either use the Google Analytics Dashboard to measure the different parameters, or you can install the Google Analytics plugin on your website.
Checking site statistics on a regular basis will help you stay on top of the changes that occur in the behavior of your visitors in terms of the content they engage with most, the time of day they’re most likely to visit, etc. This will help you make informed decisions about the type of content you should be generating.
3. Tweak your content
You can have the most eye-candy design possible, if your content is crap, no one will engage with your site or return to it after the first visit. When improving content, you should focus on the following things:
Titles & Headlines
Come up with interesting titles and headlines that pique the interest of your readers. An article with an interesting title is more likely to get clicked on when posted on social media channels.
When coming up with a suitable title for your article, keep in mind the followings:
- list posts (e.g. 5 Best Ways to Increase Website Traffic) usually get more clicks and perform better in Google rankings;
- titles that pose a question are likely to stir up the interest of your readers;
- posts that stir emotion are also more likely to be clicked on by readers.
Always include the main focus of your article in the title. This is useful both for search engines and for your readers.
The first paragraph of your content will make or brake your content. If you can’t engage your visitors from the get-go, you may lose them forever. So, spice up your first paragraph with a little humor, a poignant question, or shock your readers with a bold statement.
Formatting & Readability
Long paragraphs are both difficult to read and boring. Create short paragraphs that include one idea per paragraph. Use sub-titles, bullet points, italics and bold formatting to make important ideas stand out.
The length of your article depends on the subject you’re discussing. Shorter articles are easier to read and get the message across much faster. Longer articles, however, are deemed to have more authority, and are shared more often that short articles that may lack substance.
When you cite sources, it shows your readers that you’ve researched your article, and even search engines take notice of this aspect, giving more authority to your article.
Use eye-catching visual imagery
Don’t limit your content to text alone, spice up your article with relevant, high-quality photos, infographics or videos. Combining various content types will give your readers a more engaging reading experience.
Use both internal and external links
You can use internal links to link to old articles and promote them. You can use external links to authority websites or to cite sources. Don’t overdo link-building or else Google won’t like you.
4. Get on Social Media
Promoting your articles on social media is one of the easiest ways to get more visitors to your website. Whether you build a strong social media presence or promote your content through ads, social media is a good platform to gain exposure.
Optimize your content for social media by adding social sharing buttons and create social media profiles on all major channels, so readers that enjoy your content can follow your activity on these platforms.
5. Reach Out to Influencers and Major Sites in Your Niche
Getting influencers or major sites to share or republish your content is difficult, but it’s also a sure-fire way to get more readers and followers. Identify major influencers in your industry and pitch your content to them.
6. Build an Email List
Using an email marketing service like MailChimp or Constant Contact will help you keep in touch with people that have previously purchased a product or a service from your, or have visited your blog.
Although these readers have showed interest in your products or content by signing up to your emailing list, you should avoid bombarding them with emails, but checking in with them from time to time may be a good idea to get them to order again or visit your site again.
The key to increasing website traffic is consistency and variety. Adding great content to your website regularly and implementing more than one method to drive more traffic to your site takes some time, but it will increase your readership or your customer base.