Best Image Optimization Plugins for WordPress

There are millions of websites that people browse on a daily basis. Most of these major websites are filled with images and other media and they still load in a very fast manner. Have you ever thought why that is? Does your WordPress website need more time to load, compared to other ones? Well, the reason for this might be very simple!

Every website that has pictures, videos, gifs and other types of files on it needs to have proper image optimization installed. This is crucial to a successful website, as nobody likes to wait for pages to load. It is very likely that people will leave if your site needs more than a couple of seconds to load. In order to avoid this from ever happening, you are able to download and install certain plugins to your WordPress website.

In today’s list, we will look at some of the best image optimization plugins when it comes to this beloved website creation tool. The entries on the list all have a free version, so you do not have to take my word for it; go ahead and try them out for yourself. There is literally nothing that you can lose by doing this. Without further ado, let’s take a closer look at some of the most popular and well-received plugins that assist you in optimizing the images on your sites.

The first entry on our list comes from Jason, who single-handedly created an amazing plugin for optimizing all images on your site. The plugin is currently being used by over a hundred thousand websites worldwide and it has a respectable 4.8 out of 5 star rating.

There are way too many websites that use unnecessarily large image resolutions, especially since they do not even need such quality images. This is where Imsanity comes into the play, as not only that this tool optimizes any image that you upload, but you can also use it to convert all of the photos on your website with a single click of a button!

This means that you no longer have to go through all of your images one-by-one, but you can rather use this plugin and forget about having this problem in the first place. You can even set the max height and width of the images if you would like.

One of the amazing things about this tool is that once you download and activate it, you no longer have to do anything if you do not want to bulk resize images. The plugin will automatically do everything for you and you can just sit back and look at the improvement in the website’s load speed.

The plugin is completely free and you are not going to be constantly asked to upgrade to a professional or premium version. This is a very convenient thing and we can only thank the developer for not asking for anything in return. The documentation, links to the support forums as well as answers to various frequently asked questions can be found on the plugin’s FAQ page.

Pros: This is a very good plugin for anybody who does not require very detailed images on their websites. The media on your site will still look good on desktop computers as well as mobile devices, but they won’t take up as much space as they did previously.

Cons: You cannot really configure anything, other than the maximum width and height of each image. This is not a very big flaw, but there are people who like more customization options.

EWWW Image Optimizer

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This is by far the most popular image optimization plugin on the WordPress plugin repository, with over 300,000 active installs and a 4.5 star rating. You can rarely find plugins with such a positive feedback, especially since so many people use it. The other great thing about the plugin is that it constantly being updated. Updates seem to come on a monthly and sometimes even weekly basis. This is a professional tool for all of your image optimization needs.

The plugin helps you in various things, such as page load speed, less bandwidth usage, faster backups and an overall improvement in your site. You can literally optimize any image on your website, as you can even point the plugin to the right folder, so it could scan it for any image files.

The plugin’s settings page is extensive and you can change literally everything that you would ever want. If you go to your WordPress admin dashboard and you search for EWWW Image Optimizer under the Settings menu, you will be able to do the necessary changes. Here, you can choose between Cloud, Basic, Advanced and Conversion settings. All of these offer different things and you can customize the plugin however you want. This is an extremely good thing, especially if you are one of those people who like to have everything under control.

Choosing between lossy and lossless optimization is very important. If you want your images to be the same quality, without losing any in the optimization process, choose the lossless option. This is the default setting in the plugin. If you need more space and you do not care about the quality that much, try out the lossy options, but beware as you are going to be able to see the difference.

Optimizing individual images as well as bulk actions are all possible. This can be done through the Media tab. Head on over to this page and look at all the different images that can be found on your site and see if you want any to be optimized.

Pros: If you like to play around with settings and tweak them according to your needs, you are going to love this plugin! Being able to optimize any and all images on your site in a very simple manner is a huge thing! If your website is loading slowly or you want to resize your images, this plugin should solve all of your problems.

Cons: People who are not as experienced in plugins and how they work can have a few problems with this one. As there are many things that you can change, there is also a high risk of doing something that you shouldn’t, such as using the lossy conversion on sites where the quality of the images is an important factor.

Kraken.io Image Optimizer

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Yet another image optimization tool that you can use on your WordPress site right now! The plugin is fairly well-received, with over 10,000 active installs and 4.7 star rating. It was last updated 2 days ago, so the development team does everything that they can to ensure that the users have a pleasant experience.

In order to use this plugin, first you need to create a free account on the official website and you also need an API key and secret. This is necessary in order for the plugin to see your subscription level and to operate in general. You will have to log in to your Kraken.io account and copy/paste the codes into the settings page on your WordPress admin dashboard. This will validate the plugin and you can use it however you want!

Individual as well as bulk image optimization is also available and you can choose the method that you feel most comfortable with. It is completely acceptable to only convert certain images and leave the important ones as they are. This might not yield a huge boost in load speed, but it is still going to help a little bit. Of course, you can always optimize all of your images at once, with a single click of a button.

The settings page contains valuable information and you can change a plethora of things, however, this is not necessary, as the default settings should work perfectly on any WordPress site.

This plugin is not free, like the others on the list. You are able to try the plugin out, but you only get 100mb of free testing space. When choosing the right subscription plan, you can choose between a monthly and a yearly subscription. Depending on how many images you need to optimize, you can choose between a $5 plan that gives you 500mb of image optimization, $9 for 2 GB, $19 for 5 GB and a few other options. Choose the one that you feel suits your needs the most.

The official website is very nicely designed and it can help you in various things, such as how to use the plugin, where to find the right documentation and it can also tell you what kind of services you are getting.

Pros: There are many additional features that come with this plugin and you can get all the help that you need from the dedicated customer support team.

Cons: You can try the plugin out, but you are going to have to purchase a subscription in order to continue using it. The plans are not very costly, but some people might have problems with having to pay for a plugin.

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