Basic Web Design Skills that Every Business Owner Should Learn
The power of the web has never been more obvious to business owners than it is today. They suddenly had to realize that about 80% of their customers turn to the web to make their buying decisions. They read blog posts, watch videos, look around social media and look at whatever content they can to figure out whether a product is right for them. The frustrating fact for many business owners is the fact that they have no influence over any of these. They can’t hold the steering wheel of their online reputation and have to have someone else hold it for them.
It’s no wonder, most of today’s business owners were born before the technological revolution. We only relied on the web so much over the past 15 years. So it’s not a surprise that many of the older generations haven’t learnt to code and to handle various web technologies. Instead, they rely on the webmaster to handle their website for them. He holds the keys in his hand and has control over the entirety of their online presence. This isn’t a problem in itself, because there are a lot of skilled webmasters out there. But the fact that you, the business owner don’t have any control and oversight over it isn’t helping your business growth. If you’re affiliated with someone who isn’t as passionate about your products or service as you are, it’s hard to build up a strong and authentic online presence.
This doesn’t mean that you don’t have a need for a webmaster at all. But a webmaster is there to help, to hold your hand when you need it and accomplish more complex tasks, rather than having complete control.
Even if you’re a complete dummy in web-design and tech, you can learn everything you need pretty quickly. Many of today’s web technologies are constructed in a way that allows non-tech savvy people to use them. You can design your own website or make subtle changes to an already existing one by acquiring some simple skills. So, today I’m going to tell you what skills are the most needed and easiest to learn for a business owner. Without further ado, let’s get down to it!
Simple Web Design Skills For Biz Owners
Some of these skills might seem a bit laughable at first, but believe me, many business owners don’t have a clue about how to handle them.
How To Write and Publish Blog Posts
As a business owner, you have a lot of skills and valuable experience that’s worth sharing with your audience in a blog post. It’s one of your most valuable content marketing tools. But you can’t really do it without knowing how. It’s actually quite simple to do; you just have to have your website running on a content management system (which it probably is). If it’s WordPress, you simply have to open up the dashboard, write your post, format it and click publish. It’s the simplest thing you can do with no hassle at all.
Correct Typos and Text
This might sound trivial, but you’ll be surprised how many business owners can’t handle it. They have to stare idly as a piece of text or an article is misspelled on their website while thousands of visitors watch. If you really can’t do this, you haven’t just lost control over your website but an important part of your business as well. Both this and publishing articles can be learned simply through one tutorial video. So go ahead, watch it and do it! ( https://www.youtube.com/watch?v=ta4zoHIJ3yE )
How To Create a YouTube Video
You don’t have to be a YouTube star to leverage the benefits of having a YouTube video uploaded. Neither do you have to be a professional cameraman. You just have to learn to push the right buttons and a few video editing skills if you want to take your content to the next level. It only takes a $180 digital camera and a computer to make it happen. It can enable you to share plenty of valuable information about your business and who you are. This can be invaluable when your potential customers set out to make their buying decisions.
How To Upload and Publish Your New YouTube Video
Once you’ve recorded your YouTube video, it’s time to show it to the world. When you have it uploaded on the site, you should show it off on your own website as well. It doesn’t take more than a simple copy-paste and you’ll have your new video up on your website or in a new blog post.
How To Upload Photos
It used to be really difficult to upload photos to the web when you could only do it through coding. But now, with so many content management systems available, it became one of the easiest things to do. It’s just as simple as uploading a photo on Facebook or any other social media platform. You just drag and drop it to where you want it to show on your site, adjust its size and you’re done within seconds!
How To Change Your Website’s Layout
The great thing about webpages is that they can be dynamically changed on the fly at any time. With a good content management system, you can change your website’s layout completely within a matter of minutes. It’s an important thing to do, because you should always experiment with you page layouts. They directly influence your conversion rates and other results.
How To Add a New Web Page
Not too long ago, creating a new page was incredibly difficult, especially if you had an already existing website. You had to code it from scratch and deal with a lot of HTML data. But with a content management system, it’s done with a few clicks. It isn’t much different from creating a blog post. This is one of the most ’difficult’ skills on this list, but you can learn this with a single tutorial as well.
How To Create a New Form On Your Website
Forms are parts of your website that visitors can fill out. It’s important if you want them to share their email or any other kind of information. If you want to capture more leads, than this skill is a must have. A lot of content management systems offer the possibility to create lead forms and add other interactive elements into your website.
Add Call-To-Action Buttons
All of your webpages should include calls to action, as you’ll want any visitor on your site to take a specific action like „Buy“, „Shop“, „Sign Up“ and so on. These calls to action help you improve your conversion rates and increase user interaction as well.
Integrating Social Media
You can already see the powerful impact social media platforms have on the world. So it’s only natural that it’s not something that you can leave out of your business strategy or your website. Social media isn’t just a passing trend or a fad. It will continue to have drastic impact on the way we operate in the world and especially in how we market our websites. Most customers already expect businesses to be a part of the social media platform they’re using. You should be able to display your products, services and share some of your culture and anything interesting that might be happening behind the scenes.
How to Use Google Analytics
Knowing how to analyze your website’s traffic and data isn’t necessarily a design skill, but it is one that’s important to master. Sadly, many business owners don’t have a single clue as to what kind of traffic their website is getting and how they can affect it. Also, they don’t know exactly which of their pages get the most views and which ones aren’t getting any. This is important as it establishes what their audience have most interest in and what should be left out of the website.
Every business owner that has a website should be able to track how it performs and what changes they can make for it to perform better. Just as you have to know how much money you have in the bank and how much revenue you made each month, you have to be able to do the same to your website. Understanding how to use Google analytics and a few basic metrics can take you a business owner a long way.
There you have it, the simplest web-design skills that any business owner would benefit from. A bit of research will easily show you how you can learn and leverage all of these skills. Just copy-paste subheadings into YouTube and you’ll instantly find a video that explains how to do it. I hope that you have enjoyed reading this article and that we helped you learn something new!