7 Effective SEO Copywriting Techniques That Will Drive More Traffic

Even though SEO and copywriting are fairly two different fields, but with the recent search engine algorithms, they are very much dependent on each other.

If you know well about copywriting, you can create better content and at the same time if you have in-depth knowledge about SEO, you know the tricks how to bring a website at the first page in search engines.

When you know well both, you can combine SEO and copywriting to significantly improve your website ranking and that’s when you really hit your stride.

In this post, I will explain 7 actionable SEO copywriting tips that will help you to increase your search engine ranking and eventually that will drive more traffic to your website.

So, let’s get started!

#1. Make Your Headline Compelling

Your article may be valuable, but if your headline isn’t compelling, then your click through rate (CTR) will be comparatively low.

Let’s take a look what David Ogilvy said about headline:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Your headline is what people will first see in search engine result page. Now, it’s your turn to grab their attention and get them to click on your link by using a compelling headline.

But, you’re probably wondering: How to craft a compelling headline?

Well, here I’m going to make it easy for you.

A perfect headline usually starts with numbers. A study found that people prefer more headlines with numbers in them.

headline preferences

For example, ‘7 effective SEO copywriting techniques that will drive more traffic’ or ‘How to Make $1,000 online’  are more attractive and far better than a lame ‘SEO copywriting techniques for You’ or ‘How to Make Money Online’.

Moreover, the inclusion of the right keywords in the headline makes sure that the search engines know what your content or article is about.

A compelling headline means more clicks. The increased click through rate sends a signal to Google that people like your page and as a result you web page will get the boost in ranking.

#2. Optimize Your Meta Description

Besides writing a compelling a headline, you also should write a perfect Meta description for every page of your website.

A Meta description is a short description of your web page. It appears below the headline on the search engine result page, and this is what search engine index.

meta description

The Meta description tells the audience what your page is about before even clicking the headline. If this description matches what a person searches for in a search engine, then that particular page will come up at the top in the result page.

Furthermore, the more relevant your Meta description with what people are searching for, the more click your page will have.

Therefore, make sure you add the targeted keywords into the Meta description, and the length should be somewhere between 150 to 160 characters including spaces.

#3. Focus on the Long Tail Keywords

A long tail keyword contains at least four words or more. When writing your content, don’t focus on something that is common because certainly a thousand or more people have already written about this!

Even if you write an informative article about a high competitive keyword, there is a very less possibility the content will get the rank in good position for that particular keyword. Because, if you search on google a high competitive keyword, you will see that most of the popular sites are in the top positions for the term with thousands of incoming links.

So, it’s better to go for the long tail keywords. Here are some advantages of focusing on long tail keywords.

First of all, it’s much easier to rank for long tail keywords than common keywords.

Secondly, although these keywords are used less in search, but people who find your website using long tail keywords is more likely to buy your service or product.

#4. Content Length Does Matter

When people (especially beginners to blogging) writing articles, one of the common questions they have is: how many words should I write for each article and does content length affect rankings?

Let me start with the second part of the question.

YES – content length does affect rankings.

A study by serpIQ found that, for many keywords top ranking pages on Google have more than 2,000 words.

content length

Even, on average 10th position pages have 400 less words than first position pages.

I have been blogging for many years and what I found is that high-quality content that is above 1500 words is more likely to perform better in search. So, make your content length bigger and take the advantage of this technique but make sure you maintain the quality.

#5. Use the Keywords in the Right Places

Keywords are simply the language your audience use when they’re searching on Google about your topic.

Using the keywords in writing is essential for better ranking. But, the more important part is that, using the right keywords in right places.

So where should you place your keyword?

  • Add keywords in your title tag
  • Use keywords in H1, H2 and H3 tags
  • Mention a keyword in the first paragraph
  • Add keyword to images
  • Use keywords in Meta title tag
  • Create anchor text with keywords

Still, there are so many people practicing old-fashioned terms of “keyword stuffing” and trying to include as many keywords into the content as possible. The bad news for them is that, this technique is no longer working and even it does work negatively.

Therefore, don’t overuse the keywords because it’s going to affect your ranking. The keyword density should be in between 1 and 4 percent.

#6. Make Your Content Easily Digestible

It is important to make your content easily digestible so that your visitors can get your message easily. There are few tips you can follow to make your content easily digestible –

  • Write content in a way so that a fifth grader can understand easily
  • Use conversational tone
  • Make your paragraph short
  • Use bullet points
  • Make sure there is no grammatical and spelling mistakes

If you follow the above tips while writing your content, more people will read your content and more people are likely going to share it, which produces more links and more traffic.

#7. Write Quality Content

When it comes to SEO, one of the main goals is to attract links from well-known websites. You need to create quality content in order to achieve this goal.

Search engines analyze the links you get from different websites, and those links become votes toward your credibility and authority.

Remember, one link coming to your site from high authority sites like Forbes or CNN will be worth more than one hundred links from normal websites. You need to write compelling content to get the links for high authority sites.

Here are some tips to write quality content:

  • Write detailed post
  • Write how to post
  • Use simple words
  • Prove you points by giving data
  • Care about the readers

Final Thoughts,

Your goal should be to create content that informative, interesting, and engaging. If you can follow the above SEO copywriting techniques properly, you can have a very positive and noticeable impact in search engine ranking. Eventually, you will drive more traffic to your website.

Jabed Hasan is a Content Marketing Manager at Mountnow. He is passionate about writing and love to write on SEO, CRO, Growth Hacking and Online Marketing Strategies. You can follow him on Twitter and LinkedIn.

David Cross

David is the chief editor at WebHostingMedia right from the beginning. He has a great passion for building and managing websites and creating helpful content. He is also interested in programming - currently learning python.