If you’re finding that your text-based marketing efforts are not bringing in the sales numbers you projected or the readership you expected, it may be high time to consider other marketing strategies as well. Diversifying your digital marketing tools can help in reaching customer segments that you perhaps haven’t tapped into before. In your efforts to diversify the means of drawing more visitors to your site, you should also consider video marketing. Tutorials, how-to videos, product reviews, and product unveiling videos are some of the most popular videos watched by millions on YouTube, the web’s second largest search engine.
Whether you’re looking to promote your website, or you want your customers to get a better understanding of how your products and services can add value to their lives, publishing videos on YouTube is not only a good way for your customers to get to know you better, but it’s also an excellent strategy to get feedback on your marketing efforts, get more information about the needs of your customers, and ultimately drive more traffic to your website. Here are 10 quick tips on how to promote your online business or website on YouTube:
1. Customize Your YouTube Channel to Reflect Your Brand
YouTube gives you ample opportunities to customize your channel in a way that it’s in line with the image of your business. Apart from adding information about what your business does, you can also add a URL to your site, upload your logo, include links to your social media profiles, etc.
2. Introduce Your Brand
Add a short introduction video to your channel’s home page and make your voice be heard. Think of this video as a trailer for your business that captures the gist of what your business is about, in an exciting, engaging way.
3. Do Your Research
Don’t know much about video content? Catch up on the essentials of video marketing, view popular videos in your niche and try to figure out how to apply your newfound knowledge to promote your business. Don’t be afraid to get out there and try different strategies; some tricks may work for you, others might not, but if you’re not trying, you won’t be able to figure things out.
4. Have a Good Keyword Strategy
Your knowledge about keyword research in text-based marketing will come in handy for your video content as well. Just like Google, YouTube is a keyword searchable engine too, so name your videos bearing this in mind, and add descriptions and tags accordingly.
5. Upload Valuable Content
If you’re promoting services whose usage needs explaining, create tutorials and how-to videos that help your clients understand how your services work and how they can make use of them in the most efficient manner. Likewise, you can create videos and reviews about your products, helping customers to better visualize your products and see them in action. You can use these videos for on-site video marketing as well as a support for your product descriptions.
6. Get Noticed
Make use of the various opportunities offered by videos to engage your viewers. From amazing sound effects to attention-grabbing imagery, make sure your videos appeal to your customers’ emotional and visual side. Don’t be afraid to be creative, to add humor to your video content. Often a viral video is all it takes to boost your sales and take your business to the next level. In 2012, the Dollar Shave Club’s video got so much attention that in a span of just 30 minutes after posting their video, they were getting tens of thousands of orders. Fast forward 4 years and the company is worth $1 billion. Success stories like this are not singular and you can get inspiration from them to become the next YouTube success story.
7. Be Smart About Calls-to-Action
YouTube allows you to use certain interactive features to engage your visitors on a deeper level. With call-to-action overlays, end screens, playlists and annotations you can encourage your visitors to visit your site, check out your other videos, install an app, etc. However, calls-to-actions can also backfire, especially if you’re bombarding your viewers with them or use them in a way that detracts from the value of your video, so make sure to use them wisely and don’t ruin the experience of your viewers.
8. Go Social
Social media favors video content, so take advantage of social media platforms to promote your videos and draw more traffic to your site. If people like your videos, they will comment and share them, creating a ripple effect that will bring more visitors and prospective clients to your website. YouTube itself can be a good way to interact with others by joining or creating groups, adding featured channels, etc.
9. Don’t go Overboard With Sales Pitches
Consumers have gotten better at detecting sales pitches, especially if they are thinly veiled. Focus on transparency, on genuinely helping your customers, and sincerely adding value to your customers’ lives. If you focus solely on selling in each and every one of your videos, you’ll inevitably distort the purpose of your videos and you’ll be driving your customers away.
10. Make Use of the Feedback You Get From Your Customers
The number of views, comments, shares, likes and dislikes you get for your videos is a good quantifiable feedback of their success. This build-in feedback feature of videos is useful in deciding what type of content works and what doesn’t. You can also use YouTube Analytics to feel the pulse of your video marketing strategy and get valuable insight into audience behavior, so you can better tailor your videos in the future.
With over 30 million of daily visitors, YouTube is a huge traffic source that you simply mustn’t ignore. Whether you want to promote an interesting project, product or service, video marketing can help you achieve things that text-based content alone may not be able to. It can also help you to back up and maximize the effects of your text-based content, and nicely complement your SEO efforts.