The new, Google Penguin 4.0 is here! Google just confirmed on the official Google webmaster blog, that the Penguin 4.0 is not part of their core algorithm and they started rolling it out today.
The last Penguin updated was about two years ago, which greatly affected the search results that time. The current Penguin update is still in its early stage, so it is hard to say how the SERP will be affected, but let’s see what can we expect.
“No Comments on Future Refreshes”
This is what Google officials said! While, from now on, the Penguin will be part of the core algorithm, there will be no future mentions on Penguin related updates.
Penguin is now real-time
While in the past we had to wait for the periodical Penguin refresh, from now Penguin data will be refreshed in real time, as soon Google crawls your website. This way all changes will be visible much faster, which is a great thing.
Penguin is now more granular
This means that based on spam signals Google will eventually adjust rankings of certain pages instead affecting rankings of the entire website.
It is also important to remember that Penguin is only one of the over 200 factors that are used to determinate the search engine results.
At this point, there are no major fluctuations in the search engine results, but in the following days / weeks we will watch how this major updates affects the rankings.
Here are some screenshots from Accuranker and Algoroo taken today (September 23, 2016 )