Since Google changed its Keyword Planner in many ways, you can’t use it as effectively as before. They decided to set a budget limit that prevents users from getting accurate results if they don’t meet the minimum budget.
Since you can’t really rely on rough approximations, you better find an alternative that is similar to Google Keyword Planner or even better. We decided to put together a list for you about the 6 best tools that can help you find the top keywords for each topic. Of course, you will need to pay the monthly subscription to be able to use them effectively, but you will surely find the one that mostly worth the price for you.
1. Keyword Tool Pro
Find out what topics are people mostly interested in with Keyword Tool Pro and start achieving higher ranks on Google. It’s simple, just pick a keyword that’s mostly related to your website, choose your language and your native google engine, and press search. Keyword Tool will provide you with the most popular related keywords people typed in the search, but the ones with little competition.
You will get a longer list of keywords than with other similar tools, because this one performs a deeper search, so you will face a huge variety of keywords to choose from. You can compare their competitiveness to each other and decide which keywords can mostly help your site to achieve higher ranks.
There are certain hidden keywords that can’t be found by Google Keyword Planner, but the Keyword Tool has a built-in “autocomplete” feature which discovers them immediately. It gets you all the relevant keywords from different sources, such as the App Store, Amazon, Bing, and YouTube, so you can start gathering keywords from each of them.
Of course, Keyword Tool offers a free version as well, but it only shows a list of keyword hits while hiding everything else until you buy it. The monthly fee starts from $48 for the paid version, and you can also get your money back if you were not satisfied in the first 30 days.
With SEMrush, you can analyze keywords in a neat interface that provides you with all the important details with its tables and graphs. It helps you to easily find the keywords with the highest search volumes and a desirable competition. Whenever you gather information with SEMrush, it will display the search trends, search volume, amount of results and the CPC distribution in the Overview section for each keyword. It also has an in-built tool called Site Audit, which shows the potential issues on your website that can cause it to rank poorly on search engines.
You will not only get the set of keywords that match to your phrase, but SEMrush will also suggest you a huge list of related keywords with additional data after every search. Just go to their website and simply sign up for SEMrush, and you can start using these tools without paying a penny. All of the features will be available for you, however, the tool will only show you a limited number of related keywords.
As it turned out, most users are completely satisfied with the free version, so it’s strongly recommended to try the tool with the limited number of results first. If you feel like you want to take it to a next level, consider a monthly subscription which starts from $69.95 a month.
If you want to know more about how exactly your top competitors achieved their rankings on search engines, SpyFu is going to be the perfect tool for you. By searching for the most popular keywords and improving your traffic, you can greatly improve your rankings, thus making your website available to more people who want to read your content or buy your stuff.
Perform an in-depth research on your competitors by tracking their daily budget, clicks/day, PPC keywords and much more. You can use SpyFu’s services for free, but it will only give you the 10 most popular keywords for the particular competitor instead of an unlimited list. Furthermore, the paid plan lets you see more competitors for each keyword, browse their ads and export all the keyword-related data through Excel. For example, you can create a list of your competitors and export their domains as keywords, then start using them for your ad campaigns.
If you own a business, you will definitely benefit from the features offered by SpyFu. By keeping track of nearly 4.5 million domains, it certainly guarantees you a reliable source of information. The 3-day trial costs only $6.95, and if you want a long-term membership, you can subscribe to one of the paid plans starting from $49.
4. Long Tail Pro
Most online businesses use this particular tool to research the top keywords and assure a strong online presence for their website. After all, it’s not that easy to find those long-tail keywords that have the lowest competition. With Long Tail Pro, you can find these valuable phrases without the need to invest a huge amount of time and effort. Besides gathering the data from Google Keyword Tool, it also evaluates the competition for each keyword automatically, so you don’t need to bother looking up the competing websites anymore.
You can install LTP to your computer with Windows and Mac OS, and enjoy the user-friendly interface with all the features that Google Keyword Planner can offer, yet in an even better performance. Get ready to create your own projects and collect as many keywords as you want in each of them. If you click on a keyword, you can see the competition rating, search volume and the most popular Google results as well.
In the trial version, you can try all the features for 10 days and it costs only $1. If it’s suitable for your needs, they have a monthly plan for $37 and an annual plan for $25 per month. Long Tail Pro is the perfect substitute for Google Keyword Planner and in some aspects, it can perform even better.
5. Moz Pro
Moz Pro is one of the most diverse tools on the web for keyword research and link management. It offers an abundance of features and you can connect with people who also work on improving their SEO by joining the Moz community. However, the huge list of basic and advanced research tools can easily become overwhelming for beginners and sometimes even for advanced users.
With Moz, you will always get clean, thorough keyword reports while you can also use the keyword suggestion tool to gather a few useful phrases for your website. It also has a quite useful keyword-difficulty tool which finds you top-ranked sites based on your keywords and calculates a score. With this so-called keyword difficulty score, you can assess exactly how hard it will be to rank for the particular keyword.
Another feature lets you track the keyword ranking for competitors and your own website as well on a weekly basis. You can try out the complete set of tools in Moz Pro for free, but each of them will be limited to a certain degree. In fact, it doesn’t even matter that much, because it’s an outstanding keyword research tool even with limited capabilities. You can start experimenting with Moz Pro’s features right now and if you are satisfied with the results, consider subscribing for one of the paid plans starting from $99.
6. Market Samurai
This is an awesome software for those who want to improve the search engine ranking of their business website or blog. Market Samurai is developed by the Noble Samurai team and today it’s one of the best tools for market research. It has a set of tools that might come in handy to WordPress users or bloggers who want to boost their webpage in various search engines. With its Keyword Research feature, you can easily find the most valuable keywords for your content.
Then all you need to do is to switch to the SEO Competition module and get your list of the top Google hits for each particular keyword. Market Samurai also evaluates your chances to beat your competitors and helps you achieve your goal. In the interface, you can create your own projects and start collecting keywords along with the most relevant metrics related to them.
Of course, there are lots of additional features available that can save you a huge amount of time and effort as a blogger or CMS user. Feel free to try them out by downloading the trial version for your Mac OS or Windows desktop, so you can get a feel of what the software is capable of. With Market Samurai, you will be provided with the complete market intelligence each time you perform a research. Although the pro version costs $97, it’s definitely wort to buy it if you want a versatile tool to work with.
Content marketing is a great way to increase your audience and get more customers. To plan your content strategy, you need to know what keywords to target. You can come up with keywords that you think people are searching for, however there are better ways to find the right keywords. With the above enumerated tools, you will save a lot of time finding keywords and will have a clear vision on how to create a perfect content marketing strategy for your website.
You should not neglect Google Keyword Planner and you should not rely only on one keyword finder tool. Using multiple tools you will have more accurate information on which keywords you should choose and how to optimize your content.