Creation of a website requires a lot of consideration. Perhaps the most important and time-consuming topic that developers and their customers discuss is the design. The contemporary web design has become a lot of more advanced and complicated, so now there are a lot of elements that need to be considered to transform it into a money-making machine, including colors, text, visuals, and layout. Each of these elements influences the ultimate success.
We have surveyed a number of skilled web designers and developers to identify the top dos and don’ts in website building and combined them in this article. They would be useful for everyone who attempts to create a new website or improve the design on an existing one. Enjoy.
DO Focus on what’s important
Think about the purpose of your website. Is it to sell some products or educate people about something? For example, if you plan to run a website about cooking, make sure that the website is focused on that purpose. Specifically, it should contain the articles regarding cooking, such as recipes, information about foods, and so on. “How to” articles and master classes from well-known cooks, tips, and discussions – anything related to cooking should be provided a proper amount of attention and focus.
If you focus on something else than your primary goal, it would be confusing for the customers to understand what the website is really about. Therefore stay on the right track and remember the purpose of the whole deal.
DON’T overdo it with colors
A good web designer can get away with many colors on the website but there is always a risk of having too many of them. If the website’s color theme has ten colors, it may be difficult for the viewers to manage it and understand the layout. For example, it is an accepted strategy to use only three or five colors to avoid looking boring and still having an elegant layout.
So the reason for using only three colors is pretty simple: the more colors the website has, the more annoying it could look in the eyes of the viewers. Stick with three, maximum five colors and see how they fit. For inspiration, see these website color themes that increase engagement.
DO use the right colors
Using the right colors is an essential requirement for all websites, especially for those that are created to sell products. According to Kissmetrics, the websites should take advantage of psychology of colors to identify the ones that increase conversions. For example, if you are selling products for women, you should not use orange and brown because they are unpopular among them. That’s why women-oriented sites like L’oreal use black, white, and purple for their homepages.
So make sure you did your homework when selecting the right colors for your own website. Here is the tutorial from WebsiteBuildingExpert for you to get started.
DON’T place too many ads
AdBlock has recently reached 10 million plus installations from the Google Play and along with other online ad blocking tools it is becoming more and popular these days. The experts of the online ad industry have admitted they messed up with too many invasive ads on websites that annoy the viewers, increase loading time, and make navigation more complex.
If you want the user experience on your own website to be as good as possible, say no to making advertising a priority. Otherwise, the relevant content might get blocked and the site will be loading as fast as a turtle runs.
DO make use of high quality content
Now, you’ve heard this saying many times before, but we’re going to repeat it once again: content is king. It is the element that drives the customers to convert, so it should be given proper attention. You have to make use of it as effectively as you can because it takes the center stage in your conversion effort. That’s why you need to work with your designer to provide the layout that focuses on content and does not minimize its impact.
There are many ways in which you can make your website content more relevant and thus rank higher in Google results, so use them to get some advantage. Moreover, educating yourself about the golden rules of web content is always useful as well.
DON’T underestimate the power of testing
Let’s imagine you have designed a website: it looks good, loads fast, and has interesting content. Who do you think is the best judge to evaluate the final version? Right, third-party viewers. These are the people who did not know your company and are asked to navigate the website and provide you with the feedback. It is obvious that testing should not be done by the designer team, including yourself.
To ensure that the website is user friendly, good looking, and highly converting, test it by referring to the help of people who were not involved in the development process. You’ll be amazed by how many useful insights you’ll receive.
DO provide effective copywriting
The text on your website should also meet a number of requirements. For example, it should be as short as possible and get to the point as quickly as possible. Nowadays, people hire professional writers to compose all the text because it is just as important as the design. For example, creating a landing page can be difficult since you have only three seconds before the viewers lose interest. That translates into one, maybe two quick glimpses.
The text is an area of web design that is often overlooked but you should ensure that the written content on your website is engaging and high-performing. See this guide to writing text for websites to get started with the basics.
So in conclusion
These are the main dos and don’ts of website building. Clearly, the process can be challenging but everything will go smoothly if you utilize the proper tactics. Use the tips we described here and build a killer website!